Results 71 to 80 of about 56,655 (293)
Sains Manajemen, 2017 his study arises from the competition between companies similar housing in the city of Cilegon which resulted in a decrease in the number of sales of housing units. The purpose of this study was to determine and analyze the influence of the marketing mix
Nurhayani Nurhayani
doaj +1 more source
Digital Marketing Mix Is A Facelift Of Traditional Marketing Mix
İlköğretim Online, 2023 The marketing mix was developed during the early stages of the marketing concept, when physical items, physical distribution, and mass communication were the most important factors. The marketing mix paradigm, in its renowned version of the 4 Ps, has been the subject of debate both in academic literature and in management practice throughout the growth
openaire +1 more source
Acts or events? A perspective from the marketing mix [PDF]
, 2018 La literatura existente en torno a las relaciones píublicas, el ceremonial y el protocolo alterna como sinónimos los términos actos y eventos. A través de una revisión teóricoconceptual, el principal objetivo de este trabajo es demostrar que ambos ...
Pulido Polo, Marta
core +1 more source
, 2023 To increase marketing's accountability, Journal of Marketing, Marketing Science Institute, and the Institute for the Study of Business Markets have advocated development of marketing metrics and linking marketing-mix activities with financial metrics ...
Currim, IS, Mintz, O
core +1 more source
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Marketing mix and competitiveness [PDF]
Marketing (Beograd. 1991), 2007 Competitiveness cannot simply be viewed as a country's ability to export or generate trade surpluses, since these can be brought about at least temporarily by means of artificially lowering the exchange rate and/or compressing domestic expenditures, as ...
Anđelković Slobodan
doaj
The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry [PDF]
, 2015 In todays highly competitive markets, keeping customers and retaining their loyalty is considered crucial in maintaining business. Companies and retailers also need to look for various marketing strategies in order to improve their customers’ loyalty ...
Adel Pourdehghan
core +1 more source
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
Marketing Mix in Services [PDF]
Ovidius University Annals: Economic Sciences Series, 2016 In a hypercompetitive environment, one in which it is difficult to gain substantial competitiveadvantages, it is becoming harder and harder to differentiate yourself from the rest, especially whenactivating in the services field.
Cătălin Grădinaru +2 more
doaj
Modifikasi Model Bauran Pemasaran Plus Terhadap Variabel Pembentuk Yang Positif Dan Signifikan
Jurnal Teknik Industri, 2012 PT. X Surabaya is a bookstore outlet that sell the book as its main business, for that company needs to make improvements and development to face the competition, to increase customer satisfaction and ultimately become loyal consumers.
Minto Waluyo
doaj +1 more source