Purpose– The purpose of this paper is to investigate the effect of market intelligence on marketing mix decision making in the Ethiopian brewery industry.
Tekalign Yalew Shita, Nisha Sewdass
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK ASURANSI SYARI'AH
Penelitian ini ingin membuktikan pengaruh religiusitas terhadap keputusan pembelian asuransi syariah, dengan marketing mix sebagai variabel moderator. Aspek marketing mix yang diambil meliputi lokasi, harga, promosi, dan produk.
Kuat Ismanto
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Implementasi Marketing Mix Dalam Pemasaran Perbankan Syariah
Pemasaran bank adalah suatu proses untuk menciptakan dan mempertukarkan produk atau jasa bank yang ditujukan untuk memenuhi kebutuhan dan keinginan nasabah dengan cara memberikan kepuasan. Marketing mix merupakan kegiatan pemasaran yang dilakukan secara
eko mardiaynto, Muhammad Kambali
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Applying Tourist Green Marketing Mix Strategy: Challenges and Opportunities (Applied in Luxor City) [PDF]
Green marketing activities include manufacturing, differentiating, pricing and promoting products and services that can satisfy consumers' environmental needs, these green marketing efforts enhance consumers' purchase intentions.
Ibrahim Ahmed +3 more
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THE RELATIONSHIP BETWEEN MARKETING MIX AND PATIENT LOYALTY IN INTENSIVE CARE UNIT, ANUTAPURA PUBLIC HOSPITAL PALU [PDF]
Background: The problem generally faced by hospital is unable to provide something really needed by the customers. One of the main factors is the poor marketing mix of hospital that impacts to low quality and influences the patients loyality. Objective:
Muhammad Ryman Napirah +2 more
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Marketing Strategy Development for Green House Karamba Hydroponic Vegetables
Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation.
Audra Siti Nurjanah +2 more
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Holy Family’s Journey in Wadi El Natroun: Investigating Hospitality Marketing Mix, Visitors’ Satisfaction and barriers [PDF]
The Holy Family’s Journey in Wadi El Natroun is a religious tourist destination for visitors from inside and outside Egypt. Hence, the current research mainly aimed to investigate the quality of marketing mix in this destination and its impact on the ...
Engy Zaki +2 more
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Marketing Mix Strategies of Small and Medium Tourism enterprises in Masvingo Province, Zimbabwe [PDF]
The study sought to identify the marketing mix strategies of small and medium tourism enterprises (SMTEs), focusing on lodges and hotels of Masvingo Province in Zimbabwe. The continued low business performance by SMTEs in Masvingo Province motivated the
Phanos Matura +2 more
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THE MARKETING MIX OPTIMIZATION [PDF]
ing mix a particularly important issue is to choose the best combination of its variables, this lead to the achievement objectives, in time. Choosing the right marketing mix is possible only by reporting information to some clear benchmarks, these ...
SABOU FELICIA
doaj
Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for ...
Pertiwi Utami, Basrowi Basrowi
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