Results 41 to 50 of about 3,437,527 (193)

Green marketing and its importance [PDF]

, 2022
The word "Green" has gained traction in today's language. Environmental concerns are crucial to business in the current economic climate. Green marketing refers to efforts that promote environmental sustainability, and it is critical for the ...
Joldeska, Irina, Ciglovska Bojchevska, Biljana   +1 more
core   +1 more source

On the 4Ps & 4Cs of Green Logistics Marketing Mix [PDF]

, 2016
The world is getting more polluted each day. Fortunately, consumers are now more aware and concerned about environmental issues. Customers are expecting the same sensitivity to the environment in both marketing and production strategies of companies. The
Ozturkoglu, Yucel
core   +1 more source

Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

تحقیقات بازار یابی نوین, 2012
The purpose of this study is investigating the consumer's attitude toward green marketing mix of Pagah dairy products company and its effect on green purchase decision of dairy products consumers.
Habibollah Ranaei Kordshouli, ahmad allahyari bouzanjani   +1 more
doaj   +2 more sources

The Impact of Hotel Green Marketing Mix on Purchase Intention (Applied on Red Sea Hotels) [PDF]

Journal of Tourism, Hotels and Heritage
This study investigates the effect of the Green Marketing Mix (GMM) on purchase intention within Red Sea hotels, emphasizing seven key components: product, price, place, promotion, people, process, and physical evidence.
Hamad Hamdoun
doaj   +1 more source

Consumers Mapping and Green Marketing Design for Products with Reusable Packaging

Journal of Management and Business Review, 2023
Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy.
Esti Dwi Rinawiyanti, Cindy Avelin Priska, Gunawan Gunawan   +2 more
doaj   +1 more source

GREEN MARKETING STRATEGI: KEBIJAKAN PERUSAHAAN

Among Makarti, 2019
Tujuan dari penelitian ini adalah menganalisis kebijakan perusahaan dengan menggunakan green marketing strategi. Populasi dan sampelnya adalah perusahaan manufaktur di Jawa Tengah khususnya perusahaan kertas.
Amin Kuncoro
doaj   +1 more source

Green Marketing and Intention to Buy Green Product: Systematic Literature Review

Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri, 2023
Society in the current period is facing various kinds of challenges and obstacles related to the acceleration of urbanization and industrialization. As for the problems at the moment, namely the health crisis and pollution that can threaten the present ...
Sri Lestari, Arfan Bakhtiar, Hery Suliantoro   +2 more
doaj   +1 more source

Mixed blessing on green market

, 2018
Coverage ...
openaire   +2 more sources

Green Marketing Mix Berpengaruh terhadap Keputusan Pembelian Produk Big Tree Farms di Lotus Food Services

, 2020
Pendekatan bauran pemasaran hijau (green marketing mix) diyakini dapat meningkatkan integrasi dari isu lingkungan pada seluruh aspek dari aktivitas Perusahaan.
Purnami, N. M. (Ni), Zaky, M. H. (Muhammad)   +1 more
core  

The influence of green marketing on consumer purchase behavior [PDF]

Environmental Economics, 2016
Global warming, pollution and climate change are some of the problems that have become an increasingly concerning issue internationally. Environmental deterioration has led to businesses changing the way in which they conduct themselves, leading to the ...
Jeevarathnam P. Govender, Tushya L. Govender   +1 more
doaj   +1 more source