Results 51 to 60 of about 3,437,527 (193)
Environmental Science and Pollution Research, 2022 The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green marketing mix (e.g., product, packaging, price, promotion, and place) on green purchasing intention. The research has integrated fundamental theoretical approaches of customers' purchasing such as attitude ...
Ahmed, Rizwan Raheem +3 more
openaire +3 more sources
REJUVENATING THE MARKETING MIX THROUGH NEUROMARKETING TO CULTIVATE THE GREEN CONSUMER
International Journal of Industrial Management, 2020 In the 21st century, the growth of environmentally friendly products caught attention primarily from both consumers and companies. One of the most interesting trends is consumers’ growing environmental conscience and social impacts of the products they ...
Salmi Mohd Isa, Aida Azlina Mansor
doaj +1 more source
The determinants of hotels' marketing managers' green marketing behaviour [PDF]
, 2010 Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Font, X +3 more
core +1 more source
Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 This paper aims to establish the coordinates of the green brand positioning, as well as the influence exerted on the marketing mix. The research method used was the in-depth individual interview, conducted among specialists from certified organic ...
Mihai Stoica
doaj
GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0
Manajemen Bisnis, 2019 This study would like to explains conceptual green marketing and its role as a source sustainable competitive advantage in industrial revolution 4.0. The environmental issue is a sizzling topic nowadays as almost every country’s government and society ...
Ika Purwanti +2 more
doaj +1 more source
“Greening” the marketing mix: do firms do it and does it pay off? [PDF]
Journal of the Academy of Marketing Science, 2012 Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of “greening” their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of
Leonidou, CN, Katsikeas, CS, Morgan, NA
openaire +2 more sources
Green Marketing Mix: Rethinking Competitive Advantage during Climate Change
, 2020 -The research shows that companies are redefining their marketing mix in the context of green to position their products in the changing scenario. The ideology of consumption, living to consume rather than consuming to live, prevalent in the mainstay of ...
Divesh Kumar +4 more
core
Green Marketing Strategy Effect on Consumer Awareness Through Marketing Mix Approach
, 2022 AbstractThis study aims to determine whether the use of environmental issues in marketing strategies impacts business in terms of consumer awareness through a marketing mix approach. This research was conducted using a survey through a closed question questionnaire with a symmetrical scale.
Ombun Rico Sitorus +2 more
openaire +1 more source
Frontiers in SustainabilityOrientationIn a context marked by growing environmental awareness and increasing health-related concerns, sustainable consumption has become a key issue for both firms and policymakers, particularly in emerging markets.
Sara Ghanem +4 more
doaj +1 more source
Factors Influencing Online Purchase Intention: Evidence From Vegan Skincare Industry in Indonesia [PDF]
BIO Web of ConferencesThis study examines the factors influencing green purchase intention in the context of vegan skincare. Furthermore, this study investigates how green products, green brand image, green price, and green promotion influence green purchase intention.
Aini Khofia Nida, Aini Nurul
doaj +1 more source