Results 71 to 80 of about 3,437,527 (193)

Green marketing mix and customer purchase intention: evidence from tourist hotel [PDF]

, 2020
In the business context also environmental sustainability has become a major focussing problem in the business context. Many businesses have adopted the green practices for their business strategies.
Pushpanathan, Ambalam, Dhananjani Silva, Nishshanka Kalpa   +1 more
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ISCER Marketing Mix: The New Holy Grail of Marketing Strategies [PDF]

, 2023
This paper proposes a modern, customer-centric and generic marketing mix to address the limitations of the numerous marketing mixes proposed over the past (almost) six decades – The I.S.C.E.R. (or ISCER and pronounced IS-SIR) Marketing Mix.
Perch, Justin
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Marketing Mix in a Digital, Green and Volatile Era

Marketing Mix in a Digital, Green and Volatile Era
P 論文 ...
openaire   +3 more sources

The Effect of Green Marketing Mix Strategy, Environmental Attitu

Eduvest - Journal of Universal Studies
The impact of environmental damage has made people increasingly aware of the importance of environmental sustainability. This awareness has led to the growth of Green Buying Intention — a disposition towards purchasing environmentally friendly products — within the community, further reinforced by the growing influence of the Green Marketing Mix ...
Andine Scandina Sedar, Tantri Yanuar R. Syah   +1 more
openaire   +1 more source

An empirical survey: Can green marketing really entice customers to pay more? [PDF]

This research integrated the Social Cognition Theory and the Engel Kollat Blackwell customers’ purchasing model (EKB model) to synthetically discuss the three kinds of possible relations comprising “does negatively entice”, “does possibly entice” and ...
Ming-Yuan Hsieh
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Strategic Environmental Consumer Segmentation: An Exploratory Case Study in Slovakia

SAGE Open
The desire to live in a healthy “green” environment is becoming increasingly important to global populations. The term “green” is overused, confusing, and inconsistently used among and between consumers, corporate enterprises, environmental groups ...
Hana Maťová, Miroslava Oravcová Triznová, Vladislav Kaputa, Erika Loučanová, Richard P. Vlosky   +4 more
doaj   +1 more source

Effects of Green Marketing Mix on Customer Satisfaction

Khwopa Journal
The research examines major influencing factors that can increase customer satisfaction. Data were gathered by convenience sampling from consumers of organic products. A structured questionnaire was prepared to collect data from respondents through emails and direct structured interviews with people who were directly met at the organic shop.
openaire   +1 more source

Analyzing effects of green marketing mix towards brand image and purchase decision of starbucks

, 2021
. Every year public awareness increases toward the problem of plastic waste in Indonesia. Several company quickly accepted eco-friendly concepts, such as an environmental management system and waste minimization, and has also integrated environmental ...
Hudrasyah, Herry, Mumtaz, Muhammad Hauzan Refin   +1 more
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Marketing Mix

, 2014
Presentación que explica detalladamente el concepto de marketing mix sin dejar a un lado los principales componentes de este.A grandes rasgos el marketing mix es la manera más idónea de referirse al conjunto de herramientas y variables del cual dispone
Forero Rodríguez, Diana Elvira
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GREEN MARKETING MIX DAN KEPUTUSAN PEMBELIAN KONSUMEN AMDK ADES DI KOTA MADIUN

, 2022
Masyarakat sudah mulai sadar akan adanya pergeseran pola hidup. Dengan meningkatnya kesadaran dan kepedulian masyarakat tentang lingkungan membuat masyarakat mulai beralih memakai produk yang ramah lingkungan.
Paulus, Ardianus Laurens, Pertiwi, Nanda Hayuning   +1 more
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