Results 91 to 100 of about 3,437,527 (193)

Green  Marketing  Mix  and  Social  Media  Information  on  Green  Customer Satisfaction and Loyalty

The importance of ecological issues has grown in today's economic environment. Environmental issues are signifcant to many nations, and sustainable growth is currently a prominent corporate objective. Social media advertising is becoming a primary mode of communication as more and more customers actively use social media for product searches and ...
Sah, G.K., Sah, G.K.
openaire   +1 more source

CITRA PERUSAHAAN DAN LOYALITAS KONSUMEN: ADAKAH PERAN GREEN MARKETING MIX? STUDI PADA THE BODY SHOP INDONESIA [PDF]

xiv CITRA PERUSAHAAN DAN LOYALITAS KONSUMEN: ADAKAH PERAN GREEN MARKETING MIX? STUDI PADA THE BODY SHOP INDONESIA Disusun Oleh: Desak Gde Pravina Dianthi Dosen Pembimbing: Api Adyantari, S.A., M.B.A.
Dianthi, Desak Gde Pravina
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Does Green Skepticism Blunt Green Marketing Activities and Organization Brand Image? Applied on Egypt's FMCG Sector

المجلة العلمية للبحوث التجارية - جامعة المنوفية
Purpose: This paper tests whether Green Marketing Activities (GMA) strengthen Organizational Brand Image (OBI) in Egypt's fast-moving consumer goods (FMCG) sector, and whether Green Skepticism (GS), measured across truthfulness, believability and ...
عمرو علاء عبدالعليم, Yasser Tawfik, Omneya A. Marzouk   +2 more
doaj   +1 more source

Implementasi green marketing mix produk Mau Teh Indonesia dalam tinjauan ekonomi Islam di Jepara [PDF]

Penelitian ini mengkaji tentang Analisis Implementasi Green Marketing Mix Produk Mau Teh Indonesia Dalam Tinjauan Ekonomi Islam. Tujuan penelitian Untuk mengetahui bagaimana implementasi green marketing mix produk Mau Teh Indonesia.
Ali, Abraham Zahir
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EFFECT OF GREEN MARKETING MIX ON GREEN CUSTOMER SATISFACTION AND LOYALTY IN KATHMANDU VALLEY

Bangladesh Journal of Multidisciplinary Scientific Research
In recent years, sustainability has become a key factor in determining customer satisfaction and loyalty. In real terms, customers have demonstrated a favorable willingness to pay for sustainable solutions, including eco-friendly and eco-efficient goods and services.
openaire   +1 more source

Greening the marketing mix : A case study of the Rockwool Group

, 2010
Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation.
Kontic, Ivan, Biljeskovic, Jasmin
openaire   +1 more source

Green Marketing Mix A Model towards Sustainability

International Journal of Computer Sciences and Engineering, 2018
M. Goyal, M. S. Pahwa
openaire   +1 more source

Policy Mixes in Energy Markets - A closer look at Market for Tradable Green Certificates

, 2018
Within the in European Union there exists a bundle of different policies promoting renewable energy deployment and punishing CO2-emissions in energy production. These policies exist simultaneously in the domestic and international markets for electricity, and mixing them can lead to paradoxical outcomes.
openaire   +2 more sources

MILKING THE MOST FROM YOUR PROMOTIONAL DOLLARS: AN ANALYSIS OF AGRIBUSINESS FIRMS SERVING U.S.AGRICULTURAL PRODUCERS [PDF]

Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers.
Whitney O. PEAKE, Maud ROUCAN-KANE
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Challenges in Marketing: Reasons for the Existence of Green Marketing [PDF]

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as
László Áron Kóczy, Melinda Majláth
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