Results 81 to 90 of about 3,437,527 (193)
, 2014 PENGARUH GREEN MARKETING TERHADAP PROMOTION MIX DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PT BATARA INDAH (BANTEX)
Sudrajat, S.E., M.M., Darjat +1 more
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Emotion As a Mediator in The Relationship Between Green Marketing Mix and Green Purchase Intention
Indonesian Journal of Sustainability Accounting and ManagementThis study focuses on the key elements of green marketing mix and its impact on green purchase intention through positive and negative anticipative emotion. This study has contributed an array of results that prove to be insightful for the marketers of electrical two-wheeler vehicles in India. Data was collected from 367 respondents and PLS-SEM is used
K. Balaji +2 more
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Green Marketing: A Marketing Mix concept [PDF]
International Journal of Electrical, Electronics and Computers, 2019 openaire +1 more source
Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives
Amfiteatru Economic, 2015 Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the
Cătălina Sitnikov +3 more
doaj
The Impact of Green Marketing Mix on Green Customer Loyalty for Packaged Beverage Products
Proceeding ISETH (International Summit on Science, Technology, and Humanity)The trend of adopting a green economy and sustainable industry is increasingly prominent in this era, driven by stricter regulatory demands and growing public awareness of environmental sustainability. Companies are now more focused on environmentally friendly innovations and resource efficiency to meet high regulatory standards and the expectations of
Rahardian Mohamad Akbar Ario Hanung Prabandaru +1 more
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, 2023 Perkembangan industri kosmetik yang semakin meningkat menyebabkan perusahaan perlu memiliki nilai tambah atas produk yang ditawarkannya. Avoskin merupakan salah satu perusahaan perawatan kulit dengan menawarkan konsep green marketing mix dalam ...
Fadila, Saffana
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Analysis of Marketing Mix Tools in Green Ways, Ltd
, 2014 The theoretical part of this bachelor thesis characterizes every single tool of marketing mix 4P - product, price, place and promotion - describes how are they created and presents the basic theoretical background to perform a SWOT analysis.
Sonnková, Viktorie
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Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co.
تحقیقات بازار یابی نوین, 2014 This study was conducted to analyze the effects of mixed green marketing elementsas an important factors of marketing on customers loyalty to the brand of Naghshe Jahan Sugar Company.
somayyeh hosseinzadeh +2 more
doaj
Profit: Jurnal Administrasi BisnisThe global environmental crisis demands a transformation of people’s consumption patterns toward sustainability. This study synthesizes the theoretical frameworks and determinants of green purchase intention through a Systematic Literature Review (SLR ...
Linda Wahyu Ekananda +2 more
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Understanding Green Marketing with Marketing Mix : a case study on The Body Shop
, 2010 Aim: The purpose of the study is to investigate how a company blends its greenness sense into their marketing mix and marketing strategy and the response from the customers toward corresponding aspects. Method: A case study was adopted. Both qualitative and quantitative methods were constructed, in which face-to-face interview and questionnaires were
Li, Shanshan, Tang, Zifei
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