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Journal of Sustainable Marketing, 2020 Environmental degradation caused by the unsustainable consumption behavior of consumers puts a strain on the environment and is hindering sustainable development. One approach is to reduce or change consumption from traditional products to green products
Nader Al Zubaidi
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Future Business Journal, 2021 The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption.
Peter Ansu-Mensah
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Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity
The European Proceedings of Social and Behavioural Sciences, 2019 This study aims to analyze the impact of green supply chain management on customers’ green purchase intention in Iranian beverage industry. To this end, this study examines the role of brand equity as a mediator variable. The research paradigm is positivistic, its approach is deductive and its strategy is survey. A questionnaire sample consisting of 48
Labafi, Somayeh +2 more
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Factors Influencing Online Purchase Intention: Evidence From Vegan Skincare Industry in Indonesia [PDF]
BIO Web of ConferencesThis study examines the factors influencing green purchase intention in the context of vegan skincare. Furthermore, this study investigates how green products, green brand image, green price, and green promotion influence green purchase intention.
Aini Khofia Nida, Aini Nurul
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The effect of environmental awareness as a moderation on determinants of green product purchase intention [PDF]
Global Journal of Environmental Science and ManagementBACKGROUND AND OBJECTIVES: This study aims to determine the effect of green brand positioning and knowledge and attitudes toward green brands on green product purchase intention moderated by environmental awareness.
A.S. Rama, . Yasri, P. Susanto
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Southeast Asian Business ReviewThis research discusses the influence of social media marketing and egoistic motivation on purchase intention through green attitude as a moderating variable in organic beverage consumers.
Dhito Rofiadhi Ilhamsyah Hariyanto +1 more
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VikalpaThe existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention.
Afsa Parveen, Rashmi Chaudhary
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Consumers' green purchase intention to visit green hotels: A value-belief-norm theory perspective. [PDF]
Front Psychol, 2023 Wang CP, Zhang Q, Wong PPW, Wang L.
europepmc +1 more source
Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA
SAGE OpenThis study examines the impact of green marketing strategies on consumer green purchase intention in the fast-moving consumer goods (FMCG) industry in an emerging market, investigating the mediating roles of green trust and green brand image.
Dinh Van Hoang +8 more
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Sketsa BisnisIn industrial cities like Batam, awareness regarding the necessity of such environmentally friendly goods is starting to increase. However, level of actual green purchase behavior among consumers is still relatively low and often does not match the level
Fendy Cuandra +2 more
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