On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach [PDF]
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang +2 more
doaj +4 more sources
How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis [PDF]
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior.
Cong Doanh Duong +2 more
doaj +2 more sources
Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge. [PDF]
The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collected from the individuals who were buying organic food by
Siyal S +4 more
europepmc +4 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM [PDF]
This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a
Mai Ngoc Khuong +2 more
doaj +1 more source
The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj +1 more source
Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour [PDF]
Penelitian ini bertujuan untuk mengetahui pengaruh eco-labeling, eco branding, dan Dampaknya terhadap Niat Membeli Ramah Lingkungan dan Perilaku Konsumen. Sampel yang digunakan dalam penelitian ini sebanyak 125 orang.
Putri, Viajeng Purnama
core +1 more source
Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention
Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini +4 more
doaj +1 more source
Green purchase intention: The power of success in green marketing promotion , [PDF]
The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry.
Jamal, Fauziyah Nur +3 more
doaj +1 more source
The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust [PDF]
The study discusses the influence of greenwash on green purchase intention and explores the mediation roles of green confusion, green perceived risk and green trust.
Saeed M.Z. A. Tarabieh
doaj +1 more source

