Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis [PDF]
Frontiers in Psychology, 2020 As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the ...
Shubo Liu, Xiaoyuan Liu
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Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin). [PDF]
PLoS ONEAs video platforms such as Douyin, also known as TikTok's Chinese version, continue to grow, there is an increasing interest in the study of green advertising videos to understand their audiovisual features and their impact on audience engagement.
Chuqi Wang, Zhiyu Li
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Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals [PDF]
BMC PsychologyBusinesses use green advertising to convey the concept of eco-friendly and sustainable development to consumers, which can significantly enhance their brand image and market share of green products.
Jia-cheng Li +3 more
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Green advertising effects on attitude and choice of advertising themes
Asia Pacific Journal of Marketing and Logistics, 2005 The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement ...
Clare D'souza
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The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation [PDF]
Frontiers in PsychologyObjectivesThere is currently a discrepancy between consumers' understanding and practice of green consumption, resulting in inadequate levels of engagement.
Mingfang Dong, Danyang Cao, Tianli Liu
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Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist [PDF]
Binus Business Review, 2011 Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Tinjung Desy Nursanti, Melisa Melisa
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Impact of green advertisement and environmental knowledge on intention of consumers to buy green products [PDF]
BMC PsychologyIn recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products.
Dongqin Li
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Green advertising and its impact on environmentally friendly consumption choices: A review [PDF]
Industrija, 2021 Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential.
Krstić Jelena +2 more
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Frontiers in Psychology, 2022 Firms increasingly use comparative advertising in green marketing to convey information of green products to consumers, but there is still a lack of research on the effect and mechanism of comparative advertising in the green products field.
Kuocheng Ni +4 more
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How Does the Interactivity of Social Media Affect the Adoption of New Green Products?
Frontiers in Psychology, 2021 In the era of mobile internet, newsfeed advertising, which is most applicable to consumption scenarios that involve mobile devices, has become a core driving force in advertising.
Xin Cao +3 more
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