Credibility of green advertising: six elements that drive credibility in green advertising
Frontiers in Communication, 2023 The goal of this academic research was to examine to what extent sustainable advertising messages are perceived as credible by the Belgian consumer.
Gino Verleye +3 more
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Green advertising is more environmentally friendly? The influence of advertising color on consumers' preferences for green products. [PDF]
Front Psychol, 2022 The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers’ preferences through three experiments.
Wenting F +3 more
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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis [PDF]
Frontiers in Psychology, 2020 As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the ...
Shubo Liu, Xiaoyuan Liu
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Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin). [PDF]
PLoS ONEAs video platforms such as Douyin, also known as TikTok's Chinese version, continue to grow, there is an increasing interest in the study of green advertising videos to understand their audiovisual features and their impact on audience engagement.
Chuqi Wang, Zhiyu Li
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Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals [PDF]
BMC PsychologyBusinesses use green advertising to convey the concept of eco-friendly and sustainable development to consumers, which can significantly enhance their brand image and market share of green products.
Jia-cheng Li +3 more
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The influences of perceived green advertising value and motivation types on green purchasing intention [PDF]
Frontiers in PsychologyThis study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention.
Thu Ha Bui +2 more
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The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation [PDF]
Frontiers in PsychologyObjectivesThere is currently a discrepancy between consumers' understanding and practice of green consumption, resulting in inadequate levels of engagement.
Mingfang Dong, Danyang Cao, Tianli Liu
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Impact of green advertisement and environmental knowledge on intention of consumers to buy green products [PDF]
BMC PsychologyIn recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products.
Dongqin Li
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İstanbul Gelişim Üniversitesi Sosyal Bilimler DergisiAim: This study investigates consumer responses to award-winning green advertising campaigns addressing water conservation in Türkiye. Focusing on campaigns by Finish and Cif, the research explores how consumers perceive the environmental messaging ...
Hediye Aydoğan, Mehmet Sebih Oruç
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Green advertising and its impact on environmentally friendly consumption choices: A review [PDF]
Industrija, 2021 Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential.
Krstić Jelena +2 more
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