Results 1 to 10 of about 24,278 (112)

Impact of green advertisement and environmental knowledge on intention of consumers to buy green products [PDF]

BMC Psychology
In recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products.
Dongqin Li
doaj   +3 more sources

An Amazonian hidden gem: a new metallic-colored species of Ranitomeya (Anura, Dendrobatidae) from Juruá River basin forests, Amazonas state, Brazil [PDF]

ZooKeys
The genus Ranitomeya has 16 known species, and the last of them was described 13 years ago. The forests of the Juruá River basin are known for their enormous vertebrate diversity, despite being one of the least sampled regions in the entire Amazonia. Our
Alexander Tamanini Mônico, Esteban Diego Koch, Jussara Santos Dayrell, Jiří Moravec, Albertina Pimentel Lima   +4 more
doaj   +4 more sources

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Frontiers in Psychology
Amid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic).
Yan Zhang, Jiaqi Liu, Xiaoyong Li
doaj   +3 more sources

Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]

E3S Web of Conferences, 2023
Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
doaj   +1 more source

Optimal strategies for green investment, sharing contract and advertisement effort in a supply chain coordination problem

Ain Shams Engineering Journal
The global environment is experiencing increasingly rapid pollution due to the presence of harmful products generated by human activities, the emissions from vehicular traffic, and the release of carbon dioxide from industrial sources.
Subhajit Saha, Adel Fahad Alrasheedi, Md. Al-Amin Khan, Amalesh Kumar Manna   +3 more
doaj   +3 more sources

Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis [PDF]

Journal of International Business, Economics and Entrepreneurship, 2020
Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this,
Norsiah Ahmad, Norfazlina Ghazali, Mohamad Fariz Abdullah, Raslan Nordin, Intan Najihah Mohd Nasir, Nur Amira Mohd Farid   +5 more
doaj   +3 more sources

Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water

Jurnal Manajemen, 2023
The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta.
Dian Kusmana, Yolanda Masnita, Kurniawati   +2 more
doaj   +1 more source

Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products

Frontiers in Psychology, 2022
The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers’
Feng Wenting, Zeng Yuelong, Shen Xianyun, Liu Chenling   +3 more
doaj   +1 more source

The Effect of Green Advertising and Green Brand Awareness on Green Customer Satisfaction: The Mediating Role of Green Purchasing Behavior

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2021
Çalışma, yeşil reklam ve yeşil marka farkındalığının yeşil satın alma davranışı ve yeşil müşteri tatminine olan etkisini belirlemek amacıyla gerçekleştirilmiştir.
Sinan Çavuşoğlu
doaj   +1 more source

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Cogent Business & Management, 2021
This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees, Sahar Qabool, Syed Imran Zaman, Syed Hasnain Alam Kazmi   +3 more
doaj   +1 more source