Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention [PDF]
Frontiers in PsychologyAmid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic).
Yan Zhang, Jiaqi Liu, Xiaoyong Li
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Frontiers in Psychology, 2022 The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers’
Feng Wenting +3 more
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Impact of green advertisement and environmental knowledge on intention of consumers to buy green products [PDF]
BMC PsychologyIn recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products.
Dongqin Li
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GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
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An Amazonian hidden gem: a new metallic-colored species of Ranitomeya (Anura, Dendrobatidae) from Juruá River basin forests, Amazonas state, Brazil [PDF]
ZooKeysThe genus Ranitomeya has 16 known species, and the last of them was described 13 years ago. The forests of the Juruá River basin are known for their enormous vertebrate diversity, despite being one of the least sampled regions in the entire Amazonia. Our
Alexander Tamanini Mônico +4 more
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Ain Shams Engineering JournalThe global environment is experiencing increasingly rapid pollution due to the presence of harmful products generated by human activities, the emissions from vehicular traffic, and the release of carbon dioxide from industrial sources.
Subhajit Saha +3 more
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Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]
E3S Web of Conferences, 2023 Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
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Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis [PDF]
Journal of International Business, Economics and Entrepreneurship, 2020 Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this,
Norsiah Ahmad +5 more
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Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water
Jurnal Manajemen, 2023 The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta.
Dian Kusmana +2 more
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Credibility of green advertising: six elements that drive credibility in green advertising
Frontiers in Communication, 2023 The goal of this academic research was to examine to what extent sustainable advertising messages are perceived as credible by the Belgian consumer. We wanted to investigate how credibility arises in sustainable commercials and what the impact of credible green advertising can be.
Verleye, Gino +3 more
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