GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
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Green Is the New Black: The Rise of Green Marks and Possible Solutions to Greenwashing
Annales de la Faculté de Droit d’Istanbul, 2023 If a popularity contest were to occur among colors nowadays, green would be the winner by far. Fast and alarming global warming has created huge and obligatory changes to consumer habits.
Çiğdem Yatağan Özkan +1 more
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Greenwashing in environmental marketing strategy in the brazilian furniture market
Revista de Economia e Sociologia Rural, 2021 : Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas +4 more
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The Influence of Consumer Knowledge and Green Advertising on the Decision to Use Plastic Bags
Almana: Jurnal Manajemen dan Bisnis, 2021 Plastic waste is a serious problem in Indonesia. Synthetic plastic or non-degradable plastic is a cause of waste and a trigger for environmental pollution.
Adi Utama
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Pengaruh green brand image, green advertisement dan green awareness terhadap green purchase intention dengan environmental knowledge sebagai variabel moderasi pada konsumen The Body Shop di Surabaya [PDF]
, 2021 Penelitian ini ingin mengetahui lebih lanjut mengenai “Pengaruh Green Brand Image, Green Advertisement dan Green Awareness terhadap Green Purchase Intention dengan Environmental Knowledge sebagai variabel moderasi pada konsumen The Body Shop di Surabaya”.
Lawrensia, Yenni
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A Semiotic Study of One Ready-To-Drink Tea Billboard Advertisement in Jakarta
Lingua Cultura, 2017 The purpose of this research was to delve into the linguistic and non-linguistic aspects of a pioneer brand of bottled green tea in the Indonesian market.
Anna Marietta da Silva
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Coordinating Green/Functional Quality Decisions in a Two-Stage Green Supply Chain [PDF]
چشمانداز مدیریت صنعتی, 2019 The current research intends to optimize green/functional quality decisions along with pricing and marketing decisions in a two-echelon supply chain. In this paper, coordination of a supply chain is analyzed under consumer environmental awareness (CEA ...
Jafar Heydari +2 more
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Disadvantages of red: The color congruence effect in comparative price advertising
Frontiers in Psychology, 2022 Based on the metaphorical association of color, the color red is often associated with a “hot deal” in a price promotion context, which has led to the popular use of red in promotions in the marketplace.
Heejin Kim, Jung Min Jang
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Indian Journal of Science and Technology, 2015 This study examines the effects of green ads on consumer responses focused on an advertiser’s green characteristics, which is found to be an important variable. By applying a 2 × 2 × 2 factorial design using 472 subjects in Korea, this study demonstrates that the three independent variables of green ad claims, green source credibility, and green ...
Mi-Jeong Kim, Sangpil Han
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A study on the influence of green advertising appeals on advertising effectiveness
Journal of Education, Humanities and Social Sciences, 2023 As ecological sustainability has become an important public issue, more and more enterprises take green advertising as a marketing strategy while related studies are being conducted to explore the most positive way to maximize the advertising effect.
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