Green Is the New Black: The Rise of Green Marks and Possible Solutions to Greenwashing
Annales de la Faculté de Droit d’Istanbul, 2023 If a popularity contest were to occur among colors nowadays, green would be the winner by far. Fast and alarming global warming has created huge and obligatory changes to consumer habits.
Çiğdem Yatağan Özkan +1 more
doaj +1 more source
The Influence of Consumer Knowledge and Green Advertising on the Decision to Use Plastic Bags
Almana: Jurnal Manajemen dan Bisnis, 2021 Plastic waste is a serious problem in Indonesia. Synthetic plastic or non-degradable plastic is a cause of waste and a trigger for environmental pollution.
Adi Utama
doaj +1 more source
Greenwashing in environmental marketing strategy in the brazilian furniture market
Revista de Economia e Sociologia Rural, 2021 : Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas +4 more
doaj +1 more source
'What we might expect - if the highbrow weeklies advertized like the patent foods': Time and Tide, advertising, and the 'battle of the brows' [PDF]
, 2011 This essay examines both the advertising content and a discourse about commercial culture in the feminist weekly periodical Time and Tide. Taking a cue from Sean Latham and Robert Scholes's emphasis on advertising as 'a vital, even crucial part of the ...
Clay, C
core +1 more source
Whose Grass Is Greener? Green Marketing: Toward a Uniform Approach for Responsible Environmental Advertising [PDF]
, 1992 An axial algebra $A$ is a commutative non-associative algebra generated by primitive idempotents, called axes, whose adjoint action on $A$ is semisimple and multiplication of eigenvectors is controlled by a certain fusion law.
McInroy, Justin, Shpectorov, Sergey
core +5 more sources
A Semiotic Study of One Ready-To-Drink Tea Billboard Advertisement in Jakarta
Lingua Cultura, 2017 The purpose of this research was to delve into the linguistic and non-linguistic aspects of a pioneer brand of bottled green tea in the Indonesian market.
Anna Marietta da Silva
doaj +3 more sources
Coordinating Green/Functional Quality Decisions in a Two-Stage Green Supply Chain [PDF]
چشمانداز مدیریت صنعتی, 2019 The current research intends to optimize green/functional quality decisions along with pricing and marketing decisions in a two-echelon supply chain. In this paper, coordination of a supply chain is analyzed under consumer environmental awareness (CEA ...
Jafar Heydari +2 more
doaj +1 more source
A descriptive bibliography of British and Irish editions of Isaac Watts’s Divine Songs (1715–ca. 1830) [PDF]
, 2019 Isaac Watts’s Divine Songs, Attempted in Easy Language for the Use of Children (1715) represents a pivotal point in the history of children’s literature.
Uvin, Tielke
core +2 more sources
DAMPAK ENVIROMENTAL CONCERN, ADVERTISEMENT DAN ELECTRONIC WORD OF MOUTH PADA GREEN PURCHASE BEHAVIOR
Jurnal Manajemen dan Profesional, 2021 The movement to save the environment is increasingly widespread when it is known that the earth's temperature is increasing along with global warming which is difficult to stop.
Ming Ming Lukiarti
doaj +1 more source
Disadvantages of red: The color congruence effect in comparative price advertising
Frontiers in Psychology, 2022 Based on the metaphorical association of color, the color red is often associated with a “hot deal” in a price promotion context, which has led to the popular use of red in promotions in the marketplace.
Heejin Kim, Jung Min Jang
doaj +1 more source