Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis
Frontiers in Psychology, 2020 As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the ...
Shubo Liu, Xiaoyuan Liu
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The advertisement calls of Pristimantis galdi Jiménez de la Espada, 1870 and Pristimantis katoptroides (Flores, 1988) (Anura, Strabomantidae) [PDF]
Herpetozoa, 2023 In this study we describe for the first time the calls of Pristimantis galdi and Pristimantis katoptroides. Recordings were obtained in Sangay National Park, Ecuador. We highlight the importance of recording P.
Diego Batallas, Jorge Brito
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Logic vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising
Media Ekonomi dan Manajemen, 2020 The surge in demand for green products leads to rampant practice of “greenwashing”, in which marketers deceitfully try to position their brand as more eco-friendly than it actually is.
Hashella Kostan, Alice Salendu
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BMC Psychology, 2023 This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
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THE AESTHETIC NATURE OF CORPORATE SOCIAL RESPONSIBILITY AND GREENWASHING [PDF]
Oradea Journal of Business and Economics, 2022 This article argues that the governance, corporate social responsibility (CSR) and the communications and environmental practices done in the name of it should all recognize that the corporation is an aesthetic phenomenon.
Leen Bakerjian
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GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
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Green Is the New Black: The Rise of Green Marks and Possible Solutions to Greenwashing
Annales de la Faculté de Droit d’Istanbul, 2023 If a popularity contest were to occur among colors nowadays, green would be the winner by far. Fast and alarming global warming has created huge and obligatory changes to consumer habits.
Çiğdem Yatağan Özkan +1 more
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The Influence of Consumer Knowledge and Green Advertising on the Decision to Use Plastic Bags
Almana: Jurnal Manajemen dan Bisnis, 2021 Plastic waste is a serious problem in Indonesia. Synthetic plastic or non-degradable plastic is a cause of waste and a trigger for environmental pollution.
Adi Utama
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Greenwashing in environmental marketing strategy in the brazilian furniture market
Revista de Economia e Sociologia Rural, 2021 : Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands.
Márcia Vieira de Alencar Caldas +4 more
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A Semiotic Study of One Ready-To-Drink Tea Billboard Advertisement in Jakarta
Lingua Cultura, 2017 The purpose of this research was to delve into the linguistic and non-linguistic aspects of a pioneer brand of bottled green tea in the Indonesian market.
Anna Marietta da Silva
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