Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Environmental Communication, 2021 To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing.
Brigitte Naderer, Suzanna J. Opree
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Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2021 Çalışma, yeşil reklam ve yeşil marka farkındalığının yeşil satın alma davranışı ve yeşil müşteri tatminine olan etkisini belirlemek amacıyla gerçekleştirilmiştir.
Sinan Çavuşoğlu
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Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
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The advertisement calls of Pristimantis galdi Jiménez de la Espada, 1870 and Pristimantis katoptroides (Flores, 1988) (Anura, Strabomantidae) [PDF]
Herpetozoa, 2023 In this study we describe for the first time the calls of Pristimantis galdi and Pristimantis katoptroides. Recordings were obtained in Sangay National Park, Ecuador. We highlight the importance of recording P.
Diego Batallas, Jorge Brito
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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis
Frontiers in Psychology, 2020 As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the ...
Shubo Liu, Xiaoyuan Liu
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Logic vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising
Media Ekonomi dan Manajemen, 2020 The surge in demand for green products leads to rampant practice of “greenwashing”, in which marketers deceitfully try to position their brand as more eco-friendly than it actually is.
Hashella Kostan, Alice Salendu
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BMC Psychology, 2023 This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising [PDF]
Journal of Euromarketing, 2015 This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the results show that pro-environmental celebrity ...
Blasche, J., Ketelaar, P.E.
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THE AESTHETIC NATURE OF CORPORATE SOCIAL RESPONSIBILITY AND GREENWASHING [PDF]
Oradea Journal of Business and Economics, 2022 This article argues that the governance, corporate social responsibility (CSR) and the communications and environmental practices done in the name of it should all recognize that the corporation is an aesthetic phenomenon.
Leen Bakerjian
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Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices [PDF]
, 2019 Recently, awareness has been raised concerning the importance of sustainable energy use. Nevertheless, many obstacles must be overcome to change individuals’ energy consumption habits.
Cauberghe, Veroline +2 more
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