Results 11 to 20 of about 25,770 (304)
DAMPAK ENVIROMENTAL CONCERN, ADVERTISEMENT DAN ELECTRONIC WORD OF MOUTH PADA GREEN PURCHASE BEHAVIOR
Jurnal Manajemen dan Profesional, 2021 The movement to save the environment is increasingly widespread when it is known that the earth's temperature is increasing along with global warming which is difficult to stop.
Ming Ming Lukiarti
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Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2021 Çalışma, yeşil reklam ve yeşil marka farkındalığının yeşil satın alma davranışı ve yeşil müşteri tatminine olan etkisini belirlemek amacıyla gerçekleştirilmiştir.
Sinan Çavuşoğlu
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Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
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The advertisement calls of Pristimantis galdi Jiménez de la Espada, 1870 and Pristimantis katoptroides (Flores, 1988) (Anura, Strabomantidae) [PDF]
Herpetozoa, 2023 In this study we describe for the first time the calls of Pristimantis galdi and Pristimantis katoptroides. Recordings were obtained in Sangay National Park, Ecuador. We highlight the importance of recording P.
Diego Batallas, Jorge Brito
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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis
Frontiers in Psychology, 2020 As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the ...
Shubo Liu, Xiaoyuan Liu
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Logic vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising
Media Ekonomi dan Manajemen, 2020 The surge in demand for green products leads to rampant practice of “greenwashing”, in which marketers deceitfully try to position their brand as more eco-friendly than it actually is.
Hashella Kostan, Alice Salendu
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BMC Psychology, 2023 This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising [PDF]
Journal of Euromarketing, 2015 This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the results show that pro-environmental celebrity ...
Blasche, J., Ketelaar, P.E.
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THE AESTHETIC NATURE OF CORPORATE SOCIAL RESPONSIBILITY AND GREENWASHING [PDF]
Oradea Journal of Business and Economics, 2022 This article argues that the governance, corporate social responsibility (CSR) and the communications and environmental practices done in the name of it should all recognize that the corporation is an aesthetic phenomenon.
Leen Bakerjian
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Exploring the Impact of IoT and Green Advertising on Consumer Behavior
, 2023 Over time, consumer awareness of environmental protection has grown. From big data in the Internet of things (IoT), green advertisement has indeed made a significant impact on consumers’ awareness of environmental protection.
Tu, Jui-Che;Yang, Cheng-Hsueh;Chen, Yu-Yin
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