Results 41 to 50 of about 25,770 (304)
A neuromarketing perspective of green advertising [PDF]
, 2021 Η παρούσα διατριβή κινείται στο γνωστικό αντικείμενο της επίδρασης διαφορετικών τεχνικών περιβαλλοντικής διαφήμισης στον καταναλωτή και τονίζει τις διαφορές ανάμεσα στις διαφορετικές μεθόδους διαφήμισης με βάση τις έξι παραποιημένες διαφημίσεις που δημιουργήθηκαν για την παρούσα έρευνα.
openaire +1 more source
Perception of green advertisement, attitude and purchase intention towards green product: a study of consumers in Kota Kinabalu, Sabah [PDF]
, 2014 The purpose of this study is to examine the perception of green advertisement on attitude toward consumers purchase intention. The study also examines two different mediating effects on the perception of green advertisement. First is the mediating effect
Helenah Abdul Hatta
core
Arthritis Care &Research, EarlyView.Objective Despite well‐described biologic causes, the public views unhealthy lifestyle choices as the primary cause of gout. This study investigated how causal beliefs about gout influence the public's views about its management. Methods In a randomized study, 201 members of the public viewed one of two 2‐minute videos about gout.
Rachel Murdoch +6 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.This study explored how effective nickel aluminide coatings are obtained in providing oxidation resistance applied to the Inconel 738 alloy, modeling with diffusion models. In the present study, kinetics and thermal behavior of the Inconel 738 alloy were studied by the low‐temperature thermoreactive aluminizing process, which was carried out at 625°C ...
Gozde Celebi Efe +4 more
wiley +1 more source
GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT [PDF]
Arab Universities Journal of Agricultural Sciences, 2017 Environmental issues is an important topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firms /producer in order to gain profit and protect
Soha El-Deep, Ahmed El-Sayd
doaj +1 more source
, 2021 Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An ...
Govers, Leila, Simons, André
core
Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere
Advanced Engineering Materials, EarlyView.A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz +4 more
wiley +1 more source
Unraveling MXene Oxidation Mechanisms Under Realistic Gas Environments by In Situ Gas‐Cell TEM
Advanced Functional Materials, EarlyView.Real‐time visualization of MXene degradation reveals a fundamental oxidation mechanism under oxygen and moisture environments. Using in situ gas‐cell electron microscopy, this study demonstrates that oxygen degradation drives a thermodynamically controlled high‐temperature transformation into mixed rutile/anatase phases.
Yongfa Cheng +8 more
wiley +1 more source
Journal of Mass Communication and Journalism, 2012 The last decade (2000) has witnessed an influx of green brands in the market due to consumer demand thus, permitting green marketing to emerge into a multidimensional strategic tactical process. Since consumers will always have environmental concerns there will be parallel rise in environmental advertising accompanying increased consumer interest in ...
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Advanced Functional Materials, EarlyView.Magnetic‐field‐assisted CVD of heterometallic single‐source precursors modulates thin‐film surface electronic structure and interfacial charge transfer. Field‐grown (Cobalt ferrite‐1T)CF‐1T films exhibit stabilized electronic states, lower kinetic barriers, and markedly enhanced nitrate‐to‐ammonia electrocatalysis versus (Cobalt ferrite‐0T) CF‐0T ...
Touraj Karimpour +11 more
wiley +1 more source