Results 21 to 30 of about 13,975 (255)
Young generation and environmental friendly awareness: does it the impact of green advertising?
Business: Theory and Practice, 2021 The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green ...
Lalu Edy Herman +2 more
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội, 2023 In emerging economies, the emphasis on sustainability, green branding, and the environment is becoming increasingly important. Among these, Generation Z has a sharp sensitivity to environmental issues and climate change.
Kiều Anh Tài, Bùi Ngọc Tuấn Anh
doaj +1 more source
Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]
E3S Web of Conferences, 2023 Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
doaj +1 more source
The effect of green advertising and environmental ethics on consumer purchase behavior
Revista Produção e Desenvolvimento, 2022 Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and regression analyzes were performed with the data of ...
Yakup Durmaz, Ömer Çavuş
doaj +1 more source
Environmental Collaboration under Various Contracts in the O2O Closed-Loop Supply Chain
Discrete Dynamics in Nature and Society, 2022 This study considers the dynamic pricing and green advertising incentive decisions in the O2O closed-loop supply chain. Through green advertising efforts, the manufacturer and the retailer push up the consumers’ environmental consciousness and the return
Yang Bai, Xueying Meng
doaj +1 more source
Journal of Management and Business Review, 2017 The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on ...
Fenny Fathiyah, Zakaria Wahab
doaj +1 more source
GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
doaj +1 more source
Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]
Decision Science LettersThis study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
doaj +1 more source
Indian Journal of Science and Technology, 2015 This study examines the effects of green ads on consumer responses focused on an advertiser’s green characteristics, which is found to be an important variable. By applying a 2 × 2 × 2 factorial design using 472 subjects in Korea, this study demonstrates that the three independent variables of green ad claims, green source credibility, and green ...
Mi-Jeong Kim, Sangpil Han
openaire +1 more source
A study on the influence of green advertising appeals on advertising effectiveness
Journal of Education, Humanities and Social Sciences, 2023 As ecological sustainability has become an important public issue, more and more enterprises take green advertising as a marketing strategy while related studies are being conducted to explore the most positive way to maximize the advertising effect.
openaire +1 more source