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Jurnal Manajemen, 2017 Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi.
Dwinita Laksmidewi
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Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
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Young generation and environmental friendly awareness: does it the impact of green advertising?
Business: Theory and Practice, 2021 The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green ...
Lalu Edy Herman +2 more
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Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]
E3S Web of Conferences, 2023 Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội, 2023 In emerging economies, the emphasis on sustainability, green branding, and the environment is becoming increasingly important. Among these, Generation Z has a sharp sensitivity to environmental issues and climate change.
Kiều Anh Tài, Bùi Ngọc Tuấn Anh
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The effect of green advertising and environmental ethics on consumer purchase behavior
Revista Produção e Desenvolvimento, 2022 Purpose: This article aims to examine the effect of green advertising and environmental ethics perceptions on consumer purchasing behavior. Methodology: In the method of the research, correlation and regression analyzes were performed with the data of ...
Yakup Durmaz, Ömer Çavuş
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Environmental advertising in China and the USA: the desire to go green [PDF]
, 2016 Book Review Environmental advertising in China and the USA: the desire to go green, by Xinghua Li, London and New York, NY, Routledge, 2016, 158 pp., £90.00 (hardback), ISBN 978-415-74413-
de Burgh-Woodman, H
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Environmental Collaboration under Various Contracts in the O2O Closed-Loop Supply Chain
Discrete Dynamics in Nature and Society, 2022 This study considers the dynamic pricing and green advertising incentive decisions in the O2O closed-loop supply chain. Through green advertising efforts, the manufacturer and the retailer push up the consumers’ environmental consciousness and the return
Yang Bai, Xueying Meng
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Journal of Management and Business Review, 2017 The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on ...
Fenny Fathiyah, Zakaria Wahab
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Imagining Corporate Sustainability as a Public Good Rather than a Corporate Bad [PDF]
, 2014 Corporations have been criticized for their environmental misdeeds for over a century, so it is not surprising that many view corporate approaches to sustainability with skepticism.
Wagner, Wendy E.
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