Results 11 to 20 of about 13,975 (255)
Green advertising and its impact on environmentally friendly consumption choices: A review [PDF]
Industrija, 2021 Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential.
Krstić Jelena +2 more
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Frontiers in Psychology, 2022 Firms increasingly use comparative advertising in green marketing to convey information of green products to consumers, but there is still a lack of research on the effect and mechanism of comparative advertising in the green products field.
Kuocheng Ni +4 more
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How Does the Interactivity of Social Media Affect the Adoption of New Green Products?
Frontiers in Psychology, 2021 In the era of mobile internet, newsfeed advertising, which is most applicable to consumption scenarios that involve mobile devices, has become a core driving force in advertising.
Xin Cao +3 more
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Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
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The influence of moral identity on green consumption
Frontiers in Psychology, 2022 Existing studies show that moral identity promotes green consumption, but its influence mechanism and boundary conditions remain unidentified. However, moral identity includes internalization and symbolization, which affect green consumption in different
Dalin Li, Guo Cheng, Chunya Wang
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Intuitive Fuzzy Assessment (IFSs) Customers Green Perception Acceptance Based on the Visual Themes of Green Advertising in Social Media [PDF]
Āmūzish-i Muḥīṭ-i Zīst va Tusi̒ah-i Pāydār, 2022 Advertising is considered as one of the most important components of a business unit's sustainability, which plays a decisive role in promoting green product awareness. The purpose of this study was to evaluate the level of acceptance of green perception
Farzad Zahedi +3 more
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Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions [PDF]
Marketing (Beograd. 1991), 2023 Due to increasing degradation of natural environment, the importance of environmentally responsible production and consumption, as well as green marketing and sustainable labeling has been growing.
Kolović Tijana +2 more
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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising [PDF]
Journal of Euromarketing, 2015 This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the results show that pro-environmental celebrity ...
Blasche, J., Ketelaar, P.E.
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Jurnal Manajemen, 2017 Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi.
Dwinita Laksmidewi
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Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
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