Results 11 to 20 of about 18,807 (202)
GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
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Binus Business Review, 2011 Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Tinjung Desy Nursanti, Melisa Melisa
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Anatomy of green advertising [PDF]
, 1993 Much work has been published, both in scholarly journals and the popular press, about the greening of the American consumer. Most of the past work, if not all, deal with consumer profiles; none deal with "green" advertising. This work is the first attempt to analyze "green" print advertisements.
Iyer, E., Banerjee, S. B.
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Frontiers in Psychology, 2022 Firms increasingly use comparative advertising in green marketing to convey information of green products to consumers, but there is still a lack of research on the effect and mechanism of comparative advertising in the green products field.
Kuocheng Ni +4 more
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How Does the Interactivity of Social Media Affect the Adoption of New Green Products?
Frontiers in Psychology, 2021 In the era of mobile internet, newsfeed advertising, which is most applicable to consumption scenarios that involve mobile devices, has become a core driving force in advertising.
Xin Cao +3 more
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Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
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Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Environmental Communication, 2021 To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing.
Brigitte Naderer, Suzanna J. Opree
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The influence of moral identity on green consumption
Frontiers in Psychology, 2022 Existing studies show that moral identity promotes green consumption, but its influence mechanism and boundary conditions remain unidentified. However, moral identity includes internalization and symbolization, which affect green consumption in different
Dalin Li, Guo Cheng, Chunya Wang
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Intuitive Fuzzy Assessment (IFSs) Customers Green Perception Acceptance Based on the Visual Themes of Green Advertising in Social Media [PDF]
Āmūzish-i Muḥīṭ-i Zīst va Tusi̒ah-i Pāydār, 2022 Advertising is considered as one of the most important components of a business unit's sustainability, which plays a decisive role in promoting green product awareness. The purpose of this study was to evaluate the level of acceptance of green perception
Farzad Zahedi +3 more
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Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions [PDF]
Marketing (Beograd. 1991), 2023 Due to increasing degradation of natural environment, the importance of environmentally responsible production and consumption, as well as green marketing and sustainable labeling has been growing.
Kolović Tijana +2 more
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