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Credibility of green advertising: six elements that drive credibility in green advertising
Frontiers in Communication, 2023 The goal of this academic research was to examine to what extent sustainable advertising messages are perceived as credible by the Belgian consumer.
Gino Verleye +3 more
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GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN
Jurnal Ilmu Keluarga dan Konsumen, 2016 Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product.
Imam Santoso, Rengganis Fitriani
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Anatomy of green advertising [PDF]
, 1993 Much work has been published, both in scholarly journals and the popular press, about the greening of the American consumer. Most of the past work, if not all, deal with consumer profiles; none deal with "green" advertising.
Banerjee, S. B., Iyer, E.
core +2 more sources
Marketing communication: Creating green advertising ADS [PDF]
Ekonomski Pogledi, 2015 Growing awareness about the existence of the ecological crisis has led to rapid growth of the green consumer segment on the market. Many companies has seen this trend as a potential opportunity for gaining competitive advantage, which is considered as ...
Milovanov Olja, Đokić Ines
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Green advertising is more environmentally friendly? The influence of advertising color on consumers' preferences for green products. [PDF]
Front Psychol, 2022 The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers’ preferences through three experiments.
Wenting F +3 more
europepmc +4 more sources
Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
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Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Environmental Communication, 2021 To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing.
Brigitte Naderer, Suzanna J. Opree
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The influence of moral identity on green consumption
Frontiers in Psychology, 2022 Existing studies show that moral identity promotes green consumption, but its influence mechanism and boundary conditions remain unidentified. However, moral identity includes internalization and symbolization, which affect green consumption in different
Dalin Li, Guo Cheng, Chunya Wang
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Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions [PDF]
Marketing (Beograd. 1991), 2023 Due to increasing degradation of natural environment, the importance of environmentally responsible production and consumption, as well as green marketing and sustainable labeling has been growing.
Kolović Tijana +2 more
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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising [PDF]
Journal of Euromarketing, 2015 This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the results show that pro-environmental celebrity ...
Blasche, J., Ketelaar, P.E.
openaire +3 more sources