Results 31 to 40 of about 13,975 (255)

A neuromarketing perspective of green advertising [PDF]

, 2021
Η παρούσα διατριβή κινείται στο γνωστικό αντικείμενο της επίδρασης διαφορετικών τεχνικών περιβαλλοντικής διαφήμισης στον καταναλωτή και τονίζει τις διαφορές ανάμεσα στις διαφορετικές μεθόδους διαφήμισης με βάση τις έξι παραποιημένες διαφημίσεις που δημιουργήθηκαν για την παρούσα έρευνα.
openaire   +1 more source

Marketing communication: Creating green advertising ADS [PDF]

Ekonomski Pogledi, 2015
Growing awareness about the existence of the ecological crisis has led to rapid growth of the green consumer segment on the market. Many companies has seen this trend as a potential opportunity for gaining competitive advantage, which is considered as ...
Milovanov Olja, Đokić Ines
doaj   +1 more source

Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Frontiers in Psychology, 2021
Green consumption is an important component of environmental protection behavior. The behaviors of individual consumers are having unprecedented impacts on the sustainable development of a green society.
Yue Lu, Yunxiao Liu, Le Tao, Shenghong Ye   +3 more
doaj   +1 more source

A Prospective Study of Individuals at Risk of Multiple Sclerosis Informs the Design of Primary Prevention Studies

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen, Ceren Tozlu, Tina Roostaei, Fatoumata Diallo, Kaho Onomichi, Jiyeon Son, Zongqi Xia, Philip L. De Jager   +7 more
wiley   +1 more source

Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry

HortTechnology, 2019
As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases.
Ariana P. Torres, Susan S. Barton, Bridget K. Behe   +2 more
doaj   +1 more source

Sex Representation in US Stroke Clinical Trials: A Decade of Trends and Challenges

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Stroke remains a major cause of disability and mortality in the US, with significant sex‐based disparities, and females remain underrepresented in stroke clinical trials. We aimed to examine sex representation in US‐based stroke clinical trials, identify trial characteristics associated with higher female enrollment (≥ 50%), and ...
Chaitali Dagli, Mudasir Andrabi, Tova Cohen, Pranali G. Patel, Tapasya Katta, Chen Lin   +5 more
wiley   +1 more source

GREEN AWARENESS AS A MEDIATOR OF GREEN ADVERTISING, BRAND IMAGE, AND PURCHASE INTENTION

Eksis: Jurnal Riset Ekonomi dan Bisnis
This study examines the relationships between green advertising, green brand image, green awareness, and green purchase intention. A quantitative approach was employed using non-probability sampling with a purposive sampling technique.
Yolanda Rambu Pahamu Eti, Lena Ellitan
doaj   +1 more source

The Role of Calcitonin Gene‐Related Peptide in High‐Altitude Headache: A Prospective Field Study

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective High‐altitude headache (HAH) is a common neurological condition associated with rapid ascent to high altitude. The pathophysiological mechanisms underlying HAH remain incompletely understood. Calcitonin gene‐related peptide (CGRP), a neuropeptide implicated in migraine pathophysiology, may play a key role in the pathophysiology of ...
Roman Schniepp, Ludwig Karrasch, Helena Breitenstein, Andreas Straube, Katharina Kamm   +4 more
wiley   +1 more source

Blood RNA Biomarker Signatures for Early Diagnosis and Prognosis in Ischemic and Hemorrhagic Stroke: The IBIS‐CT1 Study

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To evaluate the expression of nine blood RNA biomarkers in a clinical trial based on genes previously identified in an experimental monkey model of stroke for diagnosis feasibility and prognostication. Methods IBIS‐CT1 was a prospective longitudinal study enrolling patients with ischemic stroke (IS) or intracerebral hemorrhage (ICH ...
Salomé Retailleau, Marie Bruguet, Irina Viakhireva‐Dovganyuk, François‐Mathias Merrien, Denis Marechal, Aurore Jourdain, Philippe Goas, Jordan Coris, Julien Asselineau, Maëlys Consigny, Gérald Le Gac, Serge Timsit   +11 more
wiley   +1 more source

Neurologic Manifestations of Long COVID Affect Adult Females More Severely Than Males

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To characterize differences in neurologic manifestations of postacute sequelae of SARS‐CoV‐2 infection (Neuro‐PASC) between females and males. Methods Cross‐sectional study of the first consecutive 261 posthospitalization Neuro‐PASC (PNP) and 2068 nonhospitalized Neuro‐PASC (NNP) patients evaluated at the Neuro‐COVID clinic between ...
Hannah Kopinsky, Melissa Lopez, Janet Miller, Millenia Jimenez, Eric M. Liotta, Igor J. Koralnik   +5 more
wiley   +1 more source