Results 41 to 50 of about 18,807 (202)
Offshoots of Green Advertising: A Subjective Exploration
, 2023 : Marketers are always looking for new competitive weapons to pose their products better than their rivals. One such environment-based weapon on the horizon is Green Advertising which addresses environmental issues thereby aiming at the attainment of ...
Salil Seth, Mrinal Kanti Mahato
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, 2022 Current research on consumer behavior of green advertising mostly focuses on advertising attitude or consumer behavior, while few studies have extended the topic to explore the consumers’ behavior after green consumption.
Subai Chen, Chenyu Gu, Shiyu Liu
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Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
, 2016 This article investigates the changes in green advertising by conceptually replicating and extending Carlson, Grove, and Kangun's 1993 study. A content analysis of 433 unique ads from 18 magazine titles published in 2009 and 2010 demonstrates that ...
Fernandes, Juliana +2 more
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Decisions and Coordination of Green Supply Chain Considering Big Data Targeted Advertising
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The application of big data targeted advertising in the green supply chain makes the green marketing of products more accurate and effective. This paper applies game theory to study the decisions and coordination issues of a green supply chain in which ...
Haiju Hu, Yakun Li, Mengdi Li
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Journal of Mass Communication and Journalism, 2012 The last decade (2000) has witnessed an influx of green brands in the market due to consumer demand thus, permitting green marketing to emerge into a multidimensional strategic tactical process. Since consumers will always have environmental concerns there will be parallel rise in environmental advertising accompanying increased consumer interest in ...
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Frontiers in Sustainable Food SystemsBackgroundIn the context of increasingly prominent global environmental issues, green consumption has gradually become an important component of sustainable development strategies.
Youyou Li, Baoshun Shan
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THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram ...
Pratiwi N.P.D.K. +2 more
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Perceived Circular Economy as a Mediator between Green Advertising and Circular Buying Behaviour of Green Products [PDF]
The circular economy has gained attention as the outcome of Sustainable Development Goals (SDGs), which focus on Responsible Consumption and Production (SDG-12). Although the circular economy is a good initiative to make the environment more sustainable,
Chan, Tak Jie +3 more
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BMC Psychology, 2023 This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
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Frontiers in Sustainable Food SystemsBackgroundIn the organic food market, green advertising is increasingly used to communicate environmental responsibility and sustainability-related value.
Junjie Zhang, Yiyu Wang, Shuya An
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