Decisions and Coordination of Green Supply Chain Considering Big Data Targeted Advertising
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The application of big data targeted advertising in the green supply chain makes the green marketing of products more accurate and effective. This paper applies game theory to study the decisions and coordination issues of a green supply chain in which ...
Haiju Hu, Yakun Li, Mengdi Li
doaj +1 more source
Pengaruh Green Advertising Terhadap Persepsi Tentang Green Brand Dan Keputusan Pembelian (Survei Pada Mahasiswa Fakultas Ilmu Administrasi Angkatan 2010/2011 Universitas Brawijaya Konsumen Air Minum Kemasan Merek Ades) [PDF]
, 2013 Penelitian ini bertujuan untuk mengetahui pengaruh Green Advertising terhadap Persepsi Tentang Green Brand dan Keputusan Pembelian. Variabel eksogen yang digunakan dalam penelitian ini adalah Tujuan Iklan (X1), Kerangka Pesan (X2), Elemen Pesan (X3 ...
Praharjo, A. (Ardik)
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Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries [PDF]
, 2010 Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms
Naspetti, Simona, Zanoli, Raffaele
core +4 more sources
Arthritis Care &Research, EarlyView.Objective There is growing interest in evaluating new strategies to delay or prevent posttraumatic osteoarthritis (PTOA) in individuals who have sustained anterior cruciate ligament (ACL) injury. This study sought to determine characteristics of potential treatments that are acceptable to patients with ACL injury. Methods Participants with a history of
Kevin Kennedy +9 more
wiley +1 more source
Pengaruh Green Advertising, Eco Brand, Dan Green Trust Terhadap Keputusan Pembelian (Survei Pada Konsumen Lampu Philips Led Di Rw 12 Kelurahan Merjosari Kecamatan Lowokwaru, Kota Malang) [PDF]
, 2017 This research aims to determine:The effect of Green Advertising to Buying Decision; The effect of Eco Brand to Buying Decision; and The effect of Green Trust to Buying Decision.
Gunarso, A. (Albar) +1 more
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Arthritis Care &Research, EarlyView.Objective Despite well‐described biologic causes, the public views unhealthy lifestyle choices as the primary cause of gout. This study investigated how causal beliefs about gout influence the public's views about its management. Methods In a randomized study, 201 members of the public viewed one of two 2‐minute videos about gout.
Rachel Murdoch +6 more
wiley +1 more source
THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram ...
Pratiwi N.P.D.K. +2 more
doaj +1 more source
Analisis Pengaruh Green Product, Green Brand Dan Green Advertising Terhadap Proses Keputusan Pembelian Kaca Film Vkool Di Palembang [PDF]
, 2016 This study aims to determine whether the variable of brand image, product quality, and price has an influence on purchasing decisions lipstick Oriflame in Palembang. The population in this study are all consumers who use lipstick Oriflame in Palembang.
Suwandi, Yosep
core
Green advertising, green brand image and green awareness for environmental products
IOP Conference Series: Materials Science and Engineering, 2018 The study aims to review the correlation of green advertising, green brand image and customer green awareness on environmentally friendly products. Experiment is conducted to 102 customers of supermarket in Bandung City who have experience on friendly products.
D P Alamsyah +4 more
openaire +1 more source
Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere
Advanced Engineering Materials, EarlyView.A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz +4 more
wiley +1 more source