Results 61 to 70 of about 18,807 (202)

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Foods
This study examined the impact of green advertising and eco-labels on the attitudes and environmental awareness of millennials purchasing eco-friendly products in shopping centers across Ecuador. The research utilized a quantitative, correlational, cross-
Nelson Carrión-Bósquez, Iván Veas-González, Franklin Naranjo-Armijo, Mary Llamo-Burga, Oscar Ortiz-Regalado, Wilfredo Ruiz-García, Wilson Guerra-Regalado, Cristian Vidal-Silva   +7 more
doaj   +1 more source

PENGARUH GREEN PRODUCT, GREEN ADVERTISING DAN GREEN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN AMDK AQUA DI MOJOKERTO [PDF]

, 2022
This study aims to examine the effect of green products, green advertising and green brand image on purchasing decisions for Aqua Bottled Drinking Water (AMDK) in Mojokerto.
Luvitasari, Vivin Sindi, 51802030084, Setyariningsih, Eny, 0702076901, Utami, Budi, 0719097101   +2 more
core  

Managing consumer disengagement through green advertising strategies

, 2017
A discord is apparent between consumers’ concerns and their actual green behaviour – a surfacing issue that has obstructed effective green messages by advertisers.
Loh, E-Jian (3751570)
core   +1 more source

Global research trends in green advertising and green purchase intention: A decade of bibliometric insights

Jurnal Siasat Bisnis
Purpose – This study maps the development of research on green advertising and green purchase intention from 2015 to 2025. This study is motivated by the increasing relevance of environmental sustainability issues in marketing practices and consumer ...
Zinulaen, Radyan Dananjoyo
doaj   +1 more source

Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework [PDF]

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices.
Yianna Orphanidou, Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann   +2 more
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– Building Green Trust Through Advertising – How can companies build green trust through advertising in a world of greenwashing chaos? The moderating role of green involvement and green skepticism. [PDF]

, 2022
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2022The trend of companies implementing green marketing to differentiate their brands by turning towards environmental sustainability is increasing (Chen ...
Larsen, Heidi, Samuelsen, Maria
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A Study on Green Advertising Effectiveness in the Perspective of Image Proximity. [PDF]

Front Psychol, 2021
Sheng G, Xia Q, Yue B, Li Y.
europepmc   +1 more source

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Frontiers in Psychology
Amid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic).
Yan Zhang, Jiaqi Liu, Xiaoyong Li
doaj   +1 more source

Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food. [PDF]

Int J Environ Res Public Health, 2022
de Sio S, Zamagni A, Casu G, Gremigni P.
europepmc   +1 more source

Public Disclosure Programs vs. Traditional Approaches for Environmental Regulation: Green Goodwill and the Policies of the Firm [PDF]

A Public Disclosure Program (PDP) is compared to a traditional environmental regulation (exemplified by a tax/subsidy) in a simple dynamic framework. A PDP aims at revealing the environmental record of firms to the public.
Francisco J. André, Abderrahmane Sokri, Georges Zaccour   +2 more
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