Results 61 to 70 of about 547,752 (207)
Journal of Theoretical and Applied Electronic Commerce ResearchAdvertising has become an important strategy for many enterprises to nudge consumers to buy green products and achieve sustainable development. In the context of cultural diversity, the discussion on the influence of consumers’ cultural belief variables ...
Peng Su, Qi Yao, Xian Wu
doaj +1 more source
'What we might expect - if the highbrow weeklies advertized like the patent foods': Time and Tide, advertising, and the 'battle of the brows' [PDF]
, 2011 This essay examines both the advertising content and a discourse about commercial culture in the feminist weekly periodical Time and Tide. Taking a cue from Sean Latham and Robert Scholes's emphasis on advertising as 'a vital, even crucial part of the ...
Clay, C
core +1 more source
Frontiers in PsychologyThis study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention.
Thu Ha Bui +2 more
doaj +1 more source
Sketsa Bisnis, 2019 English The purpose of this study was to: (1) the effect of green products on brand image of Drinking Water in AQUA Brand Packaging, (2) green advertising on brand image of Drinking Water in AQUA Brand Packaging, (3) the influence of green products ...
Muhammad Muqorrobin +2 more
doaj +1 more source
The impact of green appeals on credibility: a mixed-method approach [PDF]
, 2012 Many advertisers use green advertisements to convey their products’ and company’s responsibility towards the environment. However, previous studies suggest that consumers are skeptic towards such claims.
De Vlieger, Lynn +2 more
core +1 more source
PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi, 2015 This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable.
openaire +3 more sources
Binus Business Review, 2011 PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public ...
Cooky Tri Adhikara +1 more
doaj +1 more source
Jurnal Teknologi Pertanian, 2020 Pertumbuhan industri minuman non-alcoholic ready to drink (RTD) di Indonesia kian meningkat seiring dengan perubahan gaya hidup masyarakat. Berkaitan dengan maraknya isu lingkungan akibat kegiatan industri yang tidak bertanggung jawab, beberapa ...
Endah Rahayu Lestari +3 more
doaj +1 more source
Green Marketing terhadap Brand Image Produk Lampu LED Philips di Kota Bandung [PDF]
, 2017 This research aims to determine the influence of green marketing which consists of ecolabel, ecobrand, environmental advertising, environmental awareness, green product, green price, green promotion and demographic for brand image of Philips LED lighting
Madiawati, P. N. (Putu) +1 more
core
Integrating sustainability into Project Management practices: the perspective of professional institutions [PDF]
, 2017 This is paper is based on a work in progress research project, therefore results and conclusions are preliminary.Synopsis: ‘Sustainability’ in its broadest meaning has acquired a great importance in modern society, and consequently influences almost ...
Sabini, Luca
core +2 more sources