Results 71 to 80 of about 547,752 (207)
A neuromarketing perspective of green advertising [PDF]
, 2021 Η παρούσα διατριβή κινείται στο γνωστικό αντικείμενο της επίδρασης διαφορετικών τεχνικών περιβαλλοντικής διαφήμισης στον καταναλωτή και τονίζει τις διαφορές ανάμεσα στις διαφορετικές μεθόδους διαφήμισης με βάση τις έξι παραποιημένες διαφημίσεις που δημιουργήθηκαν για την παρούσα έρευνα.
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Southeast Asian Business ReviewThis research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable.
Raihan Wiratama, Dyah Sugandini
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Advertising Media and the Green Environmental Aspect [PDF]
Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing ...
Rademaker, Claudia A.
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Indian Journal of Science and Technology, 2015 This study examines the effects of green ads on consumer responses focused on an advertiser’s green characteristics, which is found to be an important variable. By applying a 2 × 2 × 2 factorial design using 472 subjects in Korea, this study demonstrates that the three independent variables of green ad claims, green source credibility, and green ...
Mi-Jeong Kim, Sangpil Han
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Journal of Mass Communication and Journalism, 2012 The last decade (2000) has witnessed an influx of green brands in the market due to consumer demand thus, permitting green marketing to emerge into a multidimensional strategic tactical process. Since consumers will always have environmental concerns there will be parallel rise in environmental advertising accompanying increased consumer interest in ...
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FoodsThis study examined the impact of green advertising and eco-labels on the attitudes and environmental awareness of millennials purchasing eco-friendly products in shopping centers across Ecuador. The research utilized a quantitative, correlational, cross-
Nelson Carrión-Bósquez +7 more
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Sugary Drink FACTS 2014: Some Progress but Much Room for Improvement in Marketing to Youth [PDF]
, 2014 This report updates a 2011 report on the same topic. Using the same methods as the last report, researchers examined changes in the nutritional content of sugar-sweetened drinks including sodas, fruit drinks, flavored waters, sports drinks, iced teas, as
Carol Hazen +10 more
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ANALISIS PENGARUH ADVERTISING DAN PUBLIC RELATIONS TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU (Studi pada Pengguna Produk Hijau The Body Shop Semarang) [PDF]
, 2016 This study aims to analyze the influences of advertising and public relations to purchase decision in green products through brand equity of The Body Shop’s Semarang customers.
ARIPRAYUGO, Galih, SANTOSA, Suryono Budi
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Jurnal Siasat BisnisPurpose – This study maps the development of research on green advertising and green purchase intention from 2015 to 2025. This study is motivated by the increasing relevance of environmental sustainability issues in marketing practices and consumer ...
Zinulaen, Radyan Dananjoyo
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Green Leader or Green Liar ? Differentiation and the role of NGOs [PDF]
This paper addresses how corporate environmentalism can be a means of differentiation and of green-washing. Since consumers can seldom directly observe a firm's environmental quality (a problem not easily solved through eco-labeling), published ...
Mireille Chiroleu-Assouline
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