Results 71 to 80 of about 18,807 (202)
, 2022 The environment is currently of concern because it has been damaged, this is greatly influenced by human life so that it encourages changes in consumer behavior to become more aware of the environment and interested in buying green products.
Amallia, Bunga Alfausta +2 more
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Advertising and Promotions in the US Green Industry
EDIS, 2014 US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales.
Hayk Khachatryan +3 more
doaj +1 more source
Green Lemons - Environmental Labels and Entry into an Environmentally Differentiated Market under Asymmetric Information [PDF]
The paper inquires whether a public eco-label mitigatesadverse selection, where an ecologically superior (green) product variant is underprovided. A model, integrating entry into a perfectly competitive, vertically differentiated industry and rationally ...
Michael Kuhn
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, 2015 An experiment was employed to determine the effect of gain versus loss message framing, point of reference (i.e., self vs. environment), and product involvement on the effectiveness of green advertising.
Fernandes, Juliana +2 more
core +1 more source
Value: Jurnal Manajemen dan AkuntansiGreen marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa +2 more
doaj +1 more source
Hinders for Eco-friendly Media Selection [PDF]
This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns.
Rademaker, Claudia A.
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Green supply chain decision-making considering fair concerns and consumer environmental mindset
HeliyonIn recent years, environmental issues have become increasingly prominent, and society has raised higher demands for the compatibility of products with the environment. The environmental awareness of both businesses and consumers is constantly increasing,
Feng Li, Hanbing Xiong
doaj +1 more source
PENGARUH PROGRAM GREEN ADVERTISING TERHADAP LOYALITAS KONSUMEN [PDF]
, 2013 Penelitian ini akan membahas mengenai pengaruh sikap pada program green advertising terhadap loyalitas konsumen ADES AMDK di SMA Kolese De Britto Yogyakarta.Secara akademis penelitian ini bermanfaat untuk menguji keberlakukan uses and gratification ...
SEPTINDO, JENNY KEITA
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International Journal of Experiential Learning & Case StudiesIn the current era, the usage of environmentally sustainable products has risen significantly. Consumers are becoming more conscious of their selection and priorities by aligning their purchasing decisions towards a sustainable lifestyle.
Arif Ashraf +4 more
doaj +1 more source
Two different methods of incorporating advertising effects into Almost Ideal Demand Systems (AIDS) are presented. Both advertising schemes are designed to allow theoretical restrictions to hold globally rather than at particular sample points. The models
McManus, Kathleen +2 more
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