Results 91 to 100 of about 547,752 (207)

Green supply chain decision-making considering fair concerns and consumer environmental mindset

Heliyon
In recent years, environmental issues have become increasingly prominent, and society has raised higher demands for the compatibility of products with the environment. The environmental awareness of both businesses and consumers is constantly increasing,
Feng Li, Hanbing Xiong
doaj   +1 more source

Public Disclosure Programs vs. Traditional Approaches for Environmental Regulation: Green Goodwill and the Policies of the Firm [PDF]

A Public Disclosure Program (PDP) is compared to a traditional environmental regulation (exemplified by a tax/subsidy) in a simple dynamic framework. A PDP aims at revealing the environmental record of firms to the public.
Abderrahmane Sokri, Francisco J. André, Georges Zaccour   +2 more
core  

Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality

International Journal of Experiential Learning & Case Studies
In the current era, the usage of environmentally sustainable products has risen significantly. Consumers are becoming more conscious of their selection and priorities by aligning their purchasing decisions towards a sustainable lifestyle.
Arif Ashraf, Naveed Khalid, Ebad-ur-Rehman, Ayesha Saleem, Muhammad Rafay Bakhtiyar   +4 more
doaj   +1 more source

Increasing Purchases of Environmentally Friendly Products through Green Advertising and Green Brand Awareness: The Role of Green Brand Image Mediators

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to explore how green advertising and green brand awareness influence green brand image and its impact on green purchase behaviour among Generation Z in Indonesia, while also examining the moderating role of green product innovation in ...
Diana Leli Indratno, Shalahuddin Shalahuddin   +1 more
doaj  

The Perfect Pitch: Car Commercials in the Environment

, 2014
Car commercials, like many advertisements, tempt its viewers with comfort, capability, or safety features, as well as being well‐engineered, affordable, attractive, large or compact sized, or fuel efficient. This study examines the pitches in YouTube car
Beyer, Alyssa P., Moyer, Sara
core  

‘Effie’ciency of Green Advertising: Evaluating Consumer Responses to Green Advertising Addressing Water Conservation

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
Aim: This study investigates consumer responses to award-winning green advertising campaigns addressing water conservation in Türkiye. Focusing on campaigns by Finish and Cif, the research explores how consumers perceive the environmental messaging ...
Hediye Aydoğan, Mehmet Sebih Oruç
doaj   +1 more source

Special Libraries, July 1925 [PDF]

, 1925
Volume 16, Issue 7https://scholarworks.sjsu.edu/sla_sl_1925/1006/thumbnail ...
Special Libraries Association
core   +1 more source

PROMOTION STRATEGY OF CLOTHING BRAND COTTON BUTTON [PDF]

, 2019
Cotton Button, is a children\u27s clothing brand in South Tangerang has been established since 2014, which was born from the idea of a mother of two children who have experience in choosing fabrics on children\u27s clothing.
Huwaida, N. (Nabilah ), Wirasari, I. (Ira )   +1 more
core  

Spartan Daily, May 4, 1976 [PDF]

, 1976
Volume 66, Issue 50https://scholarworks.sjsu.edu/spartandaily/6081/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
core   +1 more source

The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia

Business Review
The waste problem in Indonesia remains unresolved to date, with household waste contributing the highest percentage. This study highlights the role of the younger generation in mitigating its impact, leveraging their marketing knowledge and environmental
Asep Rokhyadi Permana Saputra, Aldia Anexa Putri Romanza, Kakanita Ari Puspitasari, Alifah Widya Rachmawati   +3 more
doaj   +1 more source