Results 91 to 100 of about 18,807 (202)

PENGARUH GREEN PRODUCT, GREEN ADVERTISING, GREEN PACKAGING DAN GREEN AWARENESS TERHADAP KEPUTUSAN PEMBELIAN LAMPU LED PHILIPS DI JEPARA [PDF]

, 2018
Penelitian ini bertujuan untuk menguji pengaruh green product, green advertising, green packaging dan green awareness terhadap keputusan pembelian lampu LED Philips.
APRILYANIE, BETTY
core  

The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia

Business Review
The waste problem in Indonesia remains unresolved to date, with household waste contributing the highest percentage. This study highlights the role of the younger generation in mitigating its impact, leveraging their marketing knowledge and environmental
Asep Rokhyadi Permana Saputra, Aldia Anexa Putri Romanza, Kakanita Ari Puspitasari, Alifah Widya Rachmawati   +3 more
doaj   +1 more source

Pengaruh Green Product, Green Branding, Dan Green Advertising Terhadap Keputusan Pembelian Konsumen “Produk Aqua” [PDF]

, 2013
Penelitian ini bertujuan untuk mengetahui apakah green product, green branding, dan green advertising memiliki pengaruh terhadap keputusan pembelian konsumen produk aqua dan menganalisis faktor yang palig dominan dalam keputusan pembelian konsumen produk
Kholiq, Abdul
core  

PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi, 2015
This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable.
openaire   +3 more sources

RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES

Past research disagrees about the effectiveness of generic meat advertising. The conflicting findings are shown to be due to the data transformation used by Ward and Lambert. The results support Brester and Schroeder's findings that the effect of generic
Coulibaly, Nouhoun, Brorsen, B. Wade
core  

Pengaruh Green Product, Green Advertising, Dan Green Brand Terhadap Keputusan Pembelian Konsumen Pada Produk Green Bag Di Carrefour Kota Malang [PDF]

, 2016
Penelitian ini bertujuan untuk mengetahui: (1) pengaruh green product terhadap keputusan pembelian konsumen pada produk Green Bag di Kota Malang, (2) pengaruh green advertising terhadap keputusan pembelian konsumen pada produk Green Bag di Kota Malang ...
Masturoh, LinaMarkha
core  

Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries

Producer profit‐maximising rules for generic commodity advertising programs and associated funding levies are derived. Lump‐sum, per unit and ad valorem levies, and government subsidy funding arrangements are compared and contrasted.
Alston, Julian M., Freebairn, John W.
core  

Middlemen behaviour and generic advertising rents in competitive interrelated industries

This article focuses on the role of middlemen in determining the returns to generic advertising in a competitive industry where supply is uncontrolled, the price of marketing inputs is endogenous, and retail markets are interrelated through consumer ...
Kinnucan, Henry W.
core  

Attitudes towards green advertising in Hungary

Ecocycles
Today, a significant number of academic studies analyze the changes in sustainable development and consumer attitudes that accompany it. Advertising research remains very popular, but few results have been published in the international literature on the attractiveness of green advertising, including in Hungary.
Barbara Török, Marietta Kiss, Virág Ágnes Kiss   +2 more
openaire   +1 more source

Sales and Advertising Rivalry in Interwar US Department Stores

Department stores represented one of the most advertising-intensive sectors of American inter-war retailing. Yet it has been argued that a competitive spiral of high advertising spending, to match the challenge of other local department stores ...
James Walker, Peter Scott
core