Results 101 to 110 of about 547,752 (207)

Lessons From a Story Untold: Nike v. Kasky Reconsidered [PDF]

open access: yes, 2004
The Supreme Court\u27s recent dismissal, apparently on jurisdictional grounds, of the writ of certiorari it had granted to review Nike, Inc. v. Kasky has brought into sharp focus a number of critiques of the commercial speech doctrine - some new, some ...
Vladeck, David C.
core   +1 more source

How consumers process environmental advertising claims: A dual-pathway model of rational and emotional responses

open access: yesActa Psychologica
Amidst growing consumer concern for environmental sustainability, firms increasingly leverage environmental advertising claims to promote green products.
Zhenfu Mao, Yuxuan Li
doaj   +1 more source

What do they know about me? Contents and Concerns of Online Behavioral Profiles

open access: yes, 2015
Data aggregators collect large amount of information about individual users and create detailed online behavioral profiles of individuals. Behavioral profiles benefit users by improving products and services.
Rao, Ashwini   +2 more
core   +1 more source

PENGARUH GREEN ADVERTISING, ECO BRAND DAN GREEN TRUST TERHADAP PERILAKU PEMBELIAN PRODUK HIJAU DI KOTA DENPASAR

open access: yesE-Jurnal Manajemen, 2016
Penelitian ini bertujuan untuk mengetahui pengaruh green advertising, eco brand, dan green trust terhadap perilaku pembelian produk hijau. Objek dalam penelitian ini adalah produk Air Mineral Dalam Kemasan (AMDK) Ades.
Nia Anjani, Ni Made Asti Aksari
doaj  

Tobacco retail characteristics across urban and rural districts in Lao PDR: an observational study, 2024. [PDF]

open access: yesFront Public Health
Kulkarni S   +9 more
europepmc   +1 more source

Conceptual metaphors in green advertising

open access: yes
Metaphors are all around us and they shape the way we perceive the world with our senses. Lakoff and Johnson argued that our mind and way of thinking are metaphorical. Following this theory and the approach of cognitive linguistics, the aim of this thesis will be to present how conceptual metaphors can be used in advertising. Advertisements can combine
openaire   +1 more source

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