Results 101 to 110 of about 18,807 (202)

Pengaruh Green Labelling, Green Advertising, Green Branding, Dan Green Packaging Terhadap Green Purchase Intention. (Kasus : The Body Shop)/ Hendra Limas

, 2014
This research aims to find out the influence of Green Labelling, Green Advertising, Green Branding and Green Packaging to Green Purchase Intention (Case : The Body Shop Product ). There are five variables : Green Purchase Intention as dependent variable,
Limas, Hendra
core  

An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towards Advertising

This study examines the cultural impact on consumer perception and attitudes towards advertising in Kuwait. A questionnaire was distributed to 520 consumers from three different nationalities; Kuwaiti and Arabic, East Asian and Indian, Western ...
Al-Juhiam, Osama M.
core  

The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production

, 2011
This thesis examines how gender is portrayed in Chinese television commercials and how these representations reflect the social and cultural contexts of their production and the institutional practices of advertising production personnel.
Shao, Yun
core  

Testing the effectiveness of advertising strategies for established brands : an empirical investigation into and a technique for measuring the response of established brands' sales to changes in advertising weight and copy using continuous panel records [PDF]

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship ...
Bol, Jan Willem
core  

ADVERTISING, STRUCTURAL CHANGE, AND U.S. NON-ALCOHOLIC BEVERAGE DEMAND

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption.
Kaiser, Harry M., Kinnucan, Henry W., Xiao, Hui   +2 more
core  

The health case for a fossil fuel advertising ban. [PDF]

CMAJ
Green S, Temper L.
europepmc   +1 more source

The type of advertising appeals on consumer responses : a study on green advertising

, 2020
The present dissertation aims to understand the impact of the type of advertising appeals (high vs low visually emotional) on consumer responses (Attention to the advertisement, Likelihood of Purchase and Willingness to Pay) to green advertising. Additionally, the mediating role of type of emotions was tested in the relationship between the type of ...
openaire   +1 more source

The impact of adding interactivity to television advertising on elaboration, recall and persuasion

, 2004
Interactive TV ads providing additional clickable content beyond the traditional 30-second ad are evolving as a new model for television advertising.
Pribudi, G., Bellman, S., Varan, D.
core  

Greenwashing and Green Marketing on Social Media: Implications for Trust-Related Reactions in the Food Sector. [PDF]

Foods
Vukasović T, Trglavčnik M, Faganel A.
europepmc   +1 more source

Tobacco retail characteristics across urban and rural districts in Lao PDR: an observational study, 2024. [PDF]

Front Public Health
Kulkarni S, Bui TC, Xangsayarath P, Phangdouangsy K, Soulaphy C, Sengdara K, Martinez SA, Janitz A, Frank-Pearce SG, Beebe LA.   +9 more
europepmc   +1 more source