Results 81 to 90 of about 18,807 (202)

Increasing Purchases of Environmentally Friendly Products through Green Advertising and Green Brand Awareness: The Role of Green Brand Image Mediators

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to explore how green advertising and green brand awareness influence green brand image and its impact on green purchase behaviour among Generation Z in Indonesia, while also examining the moderating role of green product innovation in ...
Diana Leli Indratno, Shalahuddin Shalahuddin   +1 more
doaj  

Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil [PDF]

Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical
João Manoel Pinho de Mello, Bernardo S. da Silveira   +1 more
core  

The effects of collectivistic and authority-based green advertising on green purchasing behavior for apparel among gen Z and Y Asian consumers in an emerging market

Acta Psychologica
s: The purpose of this study is to investigate the effects of collectivistic and authority-based green advertising on actual green purchasing behavior for apparel among Gen Z and Gen Y consumers in an emerging market. By conceptually uniting the stimulus-
Quang-Huy NGO, Thi-Nam-Ninh DOAN
doaj   +1 more source

Farewell Night Ascent of the Veteran Green

Broadside advertising the final night ascent by Charles Green, to be made on July 9, 1852 from Vauxhall Gardens. This was to be one of six last ascents leading to Green's 500th balloon voyage.For more information about this item, visit https ...
Green, H.
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An empirical survey: Can green marketing really entice customers to pay more? [PDF]

This research integrated the Social Cognition Theory and the Engel Kollat Blackwell customers’ purchasing model (EKB model) to synthetically discuss the three kinds of possible relations comprising “does negatively entice”, “does possibly entice” and ...
Ming-Yuan Hsieh
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Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry

, 2020
Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23)  Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green ...
Rasool, Lana, Eriksson, Lisa
openaire   +1 more source

How Does Advertising Affect Market Performance? The Case of Generic Advertising

The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of ...
Stiegert, Kyle W., Hamilton, Stephen F., Richards, Timothy J.   +2 more
core  

ANALISIS SIKAP KONSUMEN TERHADAP PROMOSI PRODUK DENGAN GREEN ADVERTISING DAN NON GREEN ADVERTISING ” (Sebuah studi eksperimen)

, 2013
Research using experimental studies by comparing the ad with the format of the green and non green advertising. Of the two types of ads will be examined the relationship strength.Respondents of this research is the management students of economic faculty
Suroso, Agus, Martini, Sri, Pinondang
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Pengaruh Green Product, Green Advertising Dan Green Trust Terhadap Keputusan Pembelian Minuman Ramah Lingkungan [PDF]

, 2019
Lingkungan hidup semakin hari semakin mengalami kerusakan akibat tindakan tidak bertanggung jawab oleh manusia. Di Indonesia, kerusakan dipicu oleh peningkatan volume sampah plastik yang sulit terurai oleh alam.
Laksmiari, Maria Bernadhetta
core  

Managing consumer disengagement through green advertising strategies

, 2014
A discord is apparent between consumers’ concerns and their actual green behaviour – a surfacing issue that has obstructed effective green messages by advertisers.
Loh, E-Jian
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