Results 81 to 90 of about 547,752 (207)
Is Meat the New Tobacco? Regulating Food Demand in the Age of Climate Change [PDF]
, 2019 Switching from a meat-heavy to a plant-based diet is one of the highest-impact lifestyle changes for climate mitigation and adaptation. Conventional demand-side energy policy has focused on increasing consumption of efficient machines and fuels ...
Chenyang, Lingxi
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The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation [PDF]
This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers.
Cengiz Yilmaz, Umit Alniacik
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Frontiers in PsychologyAmid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic).
Yan Zhang, Jiaqi Liu, Xiaoyong Li
doaj +1 more source
Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food. [PDF]
Int J Environ Res Public Health, 2022 de Sio S, Zamagni A, Casu G, Gremigni P.
europepmc +1 more source
A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries [PDF]
, 1999 An important research topic in advertising is the study of consumer advertising perceptions. As shown by previous research, these perceptions affect attitude-toward-advertising-in-general which, ultimately, affects consumer brand attitudes and purchase ...
Durvasula, Srinivas +2 more
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Advertising and Promotions in the US Green Industry
EDIS, 2014 US firms that sell nursery and garden products have become more interested in effective advertising and promotion strategies. A major question for these green industry firms is how to stimulate additional sales.
Hayk Khachatryan +3 more
doaj +1 more source
A Study on Green Advertising Effectiveness in the Perspective of Image Proximity. [PDF]
Front Psychol, 2021 Sheng G, Xia Q, Yue B, Li Y.
europepmc +1 more source
Spartan Daily, January 29, 1992 [PDF]
, 1992 Volume 98, Issue 3https://scholarworks.sjsu.edu/spartandaily/8216/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
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Value: Jurnal Manajemen dan AkuntansiGreen marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa +2 more
doaj +1 more source
Spartan Daily, November 4, 1992 [PDF]
, 1992 Volume 99, Issue 48https://scholarworks.sjsu.edu/spartandaily/8332/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
core +1 more source