Impact of consumer information capability on green consumption intention: the role of green trust and media publicity [PDF]
Frontiers in Psychology, 2023 In the context of the digital information era, consumers’ information capability plays a crucial role in shaping their green consumption intention. To delve deeper into the dynamics of how information capability influences consumers’ green consumption ...
Luo GL, Zheng H, Guo YL.
exaly +3 more sources
How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction
Data, 2023 The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth.
Jose Antonio Román-Augusto +3 more
doaj +4 more sources
How do perceptions of information usefulness and green trust influence intentions toward eco-friendly purchases in a social media context? [PDF]
Front PsycholDrawing upon the stimulus-organism-response framework and incorporating green trust and perceptions of information usefulness, we formulated a model to explore how marketing on social media impacts consumers’ intentions towards eco-friendly purchases ...
Wu M, Long R.
europepmc +2 more sources
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern. [PDF]
PLoS One, 2022 This study explores whether and, if so, how efficiently consumers’ greenwashing (GW) influences green brand equity (GBE) by integrating the mediation role of green brand image (GBI), green satisfaction (GSA), and green trust (GTR) and the moderating role
Ha MT.
europepmc +2 more sources
The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers' Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach. [PDF]
Int J Environ Res Public Health, 2022 With the growing awareness of the climate change effects, hotel customers progressively intend to favor green products and services that minimize adverse environmental effects.
Hashish ME +4 more
europepmc +2 more sources
Humanities & Social Sciences CommunicationsGreen financial technology (fintech) focuses on achieving sustainable development goals. The Ant Forest application is a typical example that reflects the characteristics of green fintech, serving as a focal point for investigation in this study ...
Jung-Chieh Lee, Ting Li, Lihui Zhang
doaj +2 more sources
Green Products: Green trust on Green Equity
International Journal of Current Science Research and ReviewThe aim of this research is to prove the determining factors that can strengthen the value of Sensatia Botanicals brand green products. he criteria used were respondents who had used beauty products who were at least 20 years old and lived in the city of
I. Sanjaya +4 more
semanticscholar +3 more sources
How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions
Sustainability, 2021 An increasing interest in environmental problems around the world has significantly expanded the demand for green goods, transforming green marketing into an effective tool for businesses to achieve competitive advantage.
João Guerreiro, Guerreiro João
exaly +2 more sources
Influence of Environmental Knowledge and Green Trust on Green Purchase Behaviour
Environment-Behaviour Proceedings Journal, 2023 This study investigates the influence of environmental knowledge and green trust on green purchase intentions and behavior, and the mediating role of purchase intentions.
Songyue Li +3 more
semanticscholar +2 more sources
Journal of Open Innovation: Technology, Market, and ComplexityBased on Stimulus–organism–response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement model analysis, and structural model analysis with data ...
N. Thi, Hanh Hong Duong, Lan Thi Hoàng
semanticscholar +3 more sources