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E-Jurnal Manajemen, 2021 ABSTRAK Global warming telah menjadi isu yang hangat diperbincangakan dan menyebabkan produsen menerapkan green marketing dalam bisnisnya. Penelitian ini bertujuan untuk menganalisis peran green trust dalam memediasi green perceived value dan green ...
Ni Putu Isma Cahyanti, Ni Wayan Ekawati
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PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST
E-Jurnal Manajemen, 2018 Isu mengenai lingkungan telah semakin disadari oleh masyarakat dengan maraknya pemberitaan mengenai pemanasan global. Hal ini mendorong konsumen untuk lebih menghargai produk ramah lingkungan.
Ni Putu Candradita Revita Sudita +1 more
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MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE
Ekonomi dan BisnisIn this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract ...
Nanto Purnomo
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E-Jurnal Manajemen, 2017 This study aimed to clarify the role of trust mediating green green green perceived value and perceived risk on repurchase intention green products The Face Shop in Denpasar. Collecting data in this study using a questionnaire.
Sieny Andhika Dewi, Ni Made Rastini
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Understanding Teacher Learning About HyperDocs Through the Lens of Professional Learning Networks
Issues and Trends in Learning Technologies, 2023 Despite indications of significant HyperDoc use, little is known regarding how educators discover and learn about HyperDocs as instructional tools. HyperDocs are interactive digital lesson plans that facilitate students’ exploration of curated sets of ...
Jeffrey Carpenter +2 more
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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A rising trend in eco-friendly products: A health-conscious approach to green buying
Heliyon, 2023 This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green ...
Linh Nguyen Tran Cam
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Impact of Community Trust on Residents Perceptions of Green Governance Performance: Evidence from Chengdu [PDF]
E3S Web of Conferences, 2023 Green is the underlying requirement for China’s high-quality development. The extent to which residents perceive the performance of green governance is related to the formation of a green governance community and the achievement of green value objectives.
Miao Sailiu, Ku Yaoyao, He Peipei
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Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns [PDF]
, 2020 This study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST).
Mercadé Melé, Pere +2 more
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Frontiers in Energy Research, 2021 This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust.
Chunpei Lin, Xiumei Lai, Chuanpeng Yu
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