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Determinants of Green Consumer Loyalty in Sustainable Fashion: The Mediating Role of Green Brand Trust [PDF]
Behavioral SciencesConsumer loyalty has become crucial in the sustainable fashion market for continued growth and sustainable competitive advantage. Building upon the theory of loyalty and the Stimulus–Organism–Response (S-O-R) framework, this study investigates how green ...
Ganesh Dash
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Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food [PDF]
International Journal of Environmental Research and Public Health, 2022 Giulia Casu, Paola Gremigni
exaly +2 more sources
Understanding Teacher Learning About HyperDocs Through the Lens of Professional Learning Networks
Issues and Trends in Learning Technologies, 2023 Despite indications of significant HyperDoc use, little is known regarding how educators discover and learn about HyperDocs as instructional tools. HyperDocs are interactive digital lesson plans that facilitate students’ exploration of curated sets of ...
Jeffrey Carpenter +2 more
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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A rising trend in eco-friendly products: A health-conscious approach to green buying
Heliyon, 2023 This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green ...
Linh Nguyen Tran Cam
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Impact of Community Trust on Residents Perceptions of Green Governance Performance: Evidence from Chengdu [PDF]
E3S Web of Conferences, 2023 Green is the underlying requirement for China’s high-quality development. The extent to which residents perceive the performance of green governance is related to the formation of a green governance community and the achievement of green value objectives.
Miao Sailiu, Ku Yaoyao, He Peipei
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Frontiers in Energy Research, 2021 This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust.
Chunpei Lin, Xiumei Lai, Chuanpeng Yu
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The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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Frontiers in Psychology, 2023 IntroductionIn 2020, the outbreak of COVID-19 has forced consumers to shift their consumption patterns online. However, the problem of online fraud in green agricultural products seriously undermines consumer trust and is detrimental to the sustainable ...
Shaoling Fu +4 more
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Jurnal Manajemen, 2017 Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.
Rina Astini
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