Green banking practices and customer satisfaction-way to green sustainability
Innovation and Green DevelopmentThe global environmental concerns have driven sustainable practices in several industries, including banking. Therefore, this paper is an endeavour to examine the relationship between green banking and customer satisfaction.
Ajaz Akbar Mir +5 more
doaj +4 more sources
How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction
Data, 2023 The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth.
Jose Antonio Román-Augusto +3 more
doaj +3 more sources
Evaluating green supplier satisfaction [PDF]
Modern Supply Chain Research and Applications, 2020 Purpose – There is great uncertainty and volatility in the evaluation and measurement of green supplier satisfaction. The purpose of this paper is to fill this gap based on the information entropy theory (IET) to describe the probability of green ...
Chunguang Bai, Ahmet Satir
doaj +3 more sources
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern. [PDF]
PLoS One, 2022 This study explores whether and, if so, how efficiently consumers’ greenwashing (GW) influences green brand equity (GBE) by integrating the mediation role of green brand image (GBI), green satisfaction (GSA), and green trust (GTR) and the moderating role of green concern (GC), using the legitimacy and signaling theories.
Ha MT.
europepmc +3 more sources
Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context [PDF]
Business Strategy and the Environment, 2021 AbstractMany companies have developed a green marketing strategy, aimed at promoting and selling green environmental products. While the majority of articles on this topic report on studies in a business‐to‐consumer setting, this research focusses on the impact of green marketing strategies on the satisfaction and loyalty of professional buyers in a ...
Cees J Gelderman +2 more
exaly +3 more sources
THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY [PDF]
Geo Journal of Tourism and Geosites, 2020 The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey.
Sinan ÇAVUSOGLU +3 more
doaj +2 more sources
Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust
Value: Jurnal Manajemen dan AkuntansiIn an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business.
Graciella Levina Ariadi +3 more
doaj +2 more sources
Lean and Green Hand Surgery in the Office: Does It Work? [PDF]
Journal of Hand Surgery Global OnlinePurpose: The safety of wide-awake (WA) anesthesia has been documented in multiple studies. An advantage of WA is the ability to do Lean and Green hand surgery.
Emily Wilde, BA +4 more
doaj +2 more sources
Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
doaj +1 more source
A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt [PDF]
المجلة العلمية للاقتصاد والتجارة, 2022 The purpose of this study is to test a proposed model of the impact of green brand image on green loyalty mediated by green trust and green satisfaction and how demographics moderates these relationships.
Doaa Ayoub, Madiha Metawie
doaj +1 more source