Green banking practices and customer satisfaction-way to green sustainability
Innovation and Green DevelopmentThe global environmental concerns have driven sustainable practices in several industries, including banking. Therefore, this paper is an endeavour to examine the relationship between green banking and customer satisfaction.
Ajaz Akbar Mir +5 more
doaj +4 more sources
Evaluating green supplier satisfaction [PDF]
Modern Supply Chain Research and Applications, 2020 Purpose – There is great uncertainty and volatility in the evaluation and measurement of green supplier satisfaction. The purpose of this paper is to fill this gap based on the information entropy theory (IET) to describe the probability of green ...
Chunguang Bai, Ahmet Satir
doaj +3 more sources
How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction
Data, 2023 The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth.
Jose Antonio Román-Augusto +3 more
doaj +3 more sources
Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust
Value: Jurnal Manajemen dan AkuntansiIn an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business.
Graciella Levina Ariadi +3 more
doaj +2 more sources
THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY [PDF]
Geo Journal of Tourism and Geosites, 2020 The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey.
Sinan ÇAVUSOGLU +3 more
doaj +2 more sources
MODELING CUSTOMER SATISFACTION WITH GREEN GROCERS [PDF]
, 2002 Consumer/Household Economics,
Brooker, John R., Eastwood, David B.
core +2 more sources
Green talent management as a driver of public sector well-being: insights from civil servants’ job satisfaction in China [PDF]
Frontiers in PsychologyIntroductionEnhancing public service quality and societal well-being increasingly relies on the strategic development of human capital within the public sector.
Mi Zhou, Biying Wang, Rumeng Zhang
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Sustainability, 2022 Green marketing is currently one of the most powerful strategies in the corporate world as it responds to a growing demand for green products. Therefore, this study aims to analyse the influence of green perceived value on green trust and green satisfaction, study how both variables impact green word of mouth in turn and, at the same time, how the ...
Manuel Luis Lodeiros
exaly +3 more sources
Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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