Results 11 to 20 of about 55,319 (255)
Impact of green practices on hotel guests’ satisfaction: The role of perceived motives, attributes, and service outcomes [PDF]
Pharos International Journal of Tourism and Hospitality, 2023 Research on guest satisfaction with green practices in hotels has generated mixed results; some studies have shown a positive relationship with green practices and others have shown a negative relationship.
Nourhan Zareh +3 more
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
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GREEN PERCEIVED VALUE ON GREEN PRODUCT AWARENESS AND GREEN SATISFACTION MODERATED BY GENDER
Jurnal Akuntansi dan Manajemen, 2023 The interest in this research arises from the contradiction between the increasing need for tissue use in modern society based on data from the Food and Agriculture Organization (FAO) and the threat it poses to environmental sustainability through deforestation for tissue raw materials and tissue waste disposal.
Conny Tjandra Rahardja +1 more
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Frontiers in Public Health, 2021 Rapid urbanization and increasing urban density in China threaten residents' mental health. As a vital component of built environments, green space plays a key role in individuals' psychological well-being; however, the mediating effect of residents ...
Yuhan Qiao +3 more
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Investigating the Effect of Green Wash on Green Product Buying Intention (Case: Customer of internet store of information publication) [PDF]
پژوهشهای مدیریت عمومی, 2014 Following the increasing demand for green products, some companies claim falsely that they are producing eco-friendly products. They offer Selective information about the environmental characteristics of products without having to speak negatively about ...
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Cogent Business & Management, 2023 This research aims to analyze the direct and indirect effect of green human resource management (HRM), employee green commitment, and employee job satisfaction on green creativity.
Agus Sugiarto +1 more
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The Effect of Green Marketing on Customer Satisfaction
Jurnal Syntax Transformation, 2023 The concept of environmentally friendly marketing has developed due to public awareness. This matter made many companies apply the green marketing concept in marketing their products to create customer satisfaction. Research was conducted with the aim of finding out The influence of green marketing on customer satisfaction.
Stefanny Jonathan, Wiwik Nirmala Sari
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Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
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Driving Business Leadership Through Voluntary Workplace Green Behavior: Evidence from Green Human Resource Management, Green Satisfaction, and Green Supportive Climate [PDF]
Business Ethics and LeadershipThe increasing emphasis on environmental sustainability has become a critical issue within the context of business leadership, as organizational leaders are required to integrate environmental responsibility into strategic and operational decision-making.
Edy Dharma +4 more
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