Results 11 to 20 of about 758,886 (303)
Cogent Business & Management, 2021 This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics.
Tariq Jalees +3 more
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Frontiers in Public Health, 2021 Rapid urbanization and increasing urban density in China threaten residents' mental health. As a vital component of built environments, green space plays a key role in individuals' psychological well-being; however, the mediating effect of residents ...
Yuhan Qiao +3 more
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Cogent Business & Management, 2023 This research aims to analyze the direct and indirect effect of green human resource management (HRM), employee green commitment, and employee job satisfaction on green creativity.
Agus Sugiarto +1 more
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Analysis Of Green Marketing Tourism Village-Based Tourism Green Satisfaction Towards Green Loyalty
International Journal of Management, Economic and Accounting, 2023 This research was carried out in the village tourism Kota Pari Serdang Bedagai where this study was conducted to determine how the influence of the service marketing mix consists of Green Products (X1), Green Price (X2), Green Promotion (X3), Green Place (X4) and green satisfaction (Z) as mediated variable and green loyalty (Y).
null Elfitra Desy Surya +1 more
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GREEN PERCEIVED VALUE ON GREEN PRODUCT AWARENESS AND GREEN SATISFACTION MODERATED BY GENDER
Jurnal Akuntansi dan Manajemen, 2023 The interest in this research arises from the contradiction between the increasing need for tissue use in modern society based on data from the Food and Agriculture Organization (FAO) and the threat it poses to environmental sustainability through deforestation for tissue raw materials and tissue waste disposal.
Conny Tjandra Rahardja +1 more
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Investigating the Effect of Green Wash on Green Product Buying Intention (Case: Customer of internet store of information publication) [PDF]
پژوهشهای مدیریت عمومی, 2014 Following the increasing demand for green products, some companies claim falsely that they are producing eco-friendly products. They offer Selective information about the environmental characteristics of products without having to speak negatively about ...
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Agro Ekonomi, 2023 Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards ...
M. Zul Mazwan +3 more
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HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2022 The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in ...
Kim Phung THAI, Quoc Hung NGUYEN
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The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies) [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe present study was conducted with the aim of investigating the effect of green marketing on green repurchase intention with the mediating role of green marketing strategies.
Abbas Ghaedamini Harouni +2 more
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Driving Business Leadership Through Voluntary Workplace Green Behavior: Evidence from Green Human Resource Management, Green Satisfaction, and Green Supportive Climate [PDF]
Business Ethics and LeadershipThe increasing emphasis on environmental sustainability has become a critical issue within the context of business leadership, as organizational leaders are required to integrate environmental responsibility into strategic and operational decision-making.
Edy Dharma +4 more
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