Results 1 to 10 of about 969,475 (295)
How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance [PDF]
Behavioral Sciences, 2023 As the global population continues to grow, the impact of environmental damage and resource depletion has been severely increased. In this context, green food gains tremendous potential as a sustainable solution.
Can Zheng, Shuai Ling, Dongmin Cho
doaj +2 more sources
E-Jurnal Manajemen, 2021 ABSTRAK Global warming telah menjadi isu yang hangat diperbincangakan dan menyebabkan produsen menerapkan green marketing dalam bisnisnya. Penelitian ini bertujuan untuk menganalisis peran green trust dalam memediasi green perceived value dan green ...
Ni Putu Isma Cahyanti, Ni Wayan Ekawati
doaj +2 more sources
Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement [PDF]
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan, 2017 This study aims to review the correlation of green perceived value and green brand attribute on green awareness with supporting moderation of customer's demographic.
Alamsyah, D. P. (Doni) +1 more
core +4 more sources
The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
doaj +2 more sources
PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST
E-Jurnal Manajemen, 2018 Isu mengenai lingkungan telah semakin disadari oleh masyarakat dengan maraknya pemberitaan mengenai pemanasan global. Hal ini mendorong konsumen untuk lebih menghargai produk ramah lingkungan.
Ni Putu Candradita Revita Sudita +1 more
doaj +3 more sources
Business Strategy and the Environment, 2022 AbstractAdopting green practices does not always guarantee customer retention and loyalty. Employing the theoretical lens of cue utilization theory, we conceptualize green perceived quality as sending internal and external cues which help consumers form judgments about product quality and perceived value.
Farzana Riva +2 more
exaly +2 more sources
Journal of Environmental Management and TourismAmid rising consumer awareness and regulatory scrutiny of corporate sustainability claims, greenwashing has become a pressing concern in green marketing.
Yaru LIANG, Cheng CHENG
doaj +2 more sources
E-Jurnal Manajemen, 2017 This study aimed to clarify the role of trust mediating green green green perceived value and perceived risk on repurchase intention green products The Face Shop in Denpasar. Collecting data in this study using a questionnaire.
Sieny Andhika Dewi, Ni Made Rastini
doaj +1 more source
E-Jurnal Manajemen, 2019 Green repurchase intention merupakan kecenderungan konsumen untuk melakukan pembelian kembali terhadap produk ramah lingkungan yang sama pada masa mendatang. Tujuan penelitian ini adalah untuk mengetahui pengaruh green perceived value, kepuasan konsumen,
Ni Nyoman Nuristiana Pratiwi +1 more
doaj +3 more sources
Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value [PDF]
SHS Web of Conferences, 2015 This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust), green perceived value and customer’s intention to use green products.
Doszhanov Aibek, Ahmad Zainal Ariffin
doaj +2 more sources