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How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance [PDF]
Behavioral Sciences, 2023 As the global population continues to grow, the impact of environmental damage and resource depletion has been severely increased. In this context, green food gains tremendous potential as a sustainable solution.
Can Zheng, Shuai Ling, Dongmin Cho
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The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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Journal of Environmental Management and TourismAmid rising consumer awareness and regulatory scrutiny of corporate sustainability claims, greenwashing has become a pressing concern in green marketing.
Yaru LIANG, Cheng CHENG
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How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction
Data, 2023 The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth.
Jose Antonio Román-Augusto +3 more
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Business Strategy and the Environment, 2022 AbstractAdopting green practices does not always guarantee customer retention and loyalty. Employing the theoretical lens of cue utilization theory, we conceptualize green perceived quality as sending internal and external cues which help consumers form judgments about product quality and perceived value.
Farzana Riva +2 more
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The influences of perceived green advertising value and motivation types on green purchasing intention. [PDF]
Front PsycholThis study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention. By using the Stimulus-Organism-Response model and self-determination theory, we examine perceived green advertising value's effects on intrinsic motivation (personal satisfaction) and four
Bui TH, Morimura F, Nishitani K.
europepmc +2 more sources
Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value [PDF]
SHS Web of Conferences, 2015 This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust), green perceived value and customer’s intention to use green products.
Doszhanov Aibek, Ahmad Zainal Ariffin
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Green perceived value, green brand innovativeness and intention to use green technology vehicles
Tạp chí Phát triển và Hội nhậpThis study focuses on the analysis related to Green Perceived Value, Green Brand Innovativeness, Green Brand Satisfaction, Green Knowledge, Green Brand Loyalty. Based on background theories and inherited research, the study conducted a survey in
Long Cuu Hoang, Ngoc Bao Thi Le
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World Electric Vehicle JournalUnder the current low-carbon background, new energy vehicles are the main force in the new energy industry to reduce traffic pollution. Based on improving energy conservation and environmental protection, and taking consumers’ purchase intention (PI) of ...
Haiyang Su, Yuanyuan Wan
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The Impact of Positive Emotional Appeals on the Green Purchase Behavior
Frontiers in Psychology, 2022 The practice of green consumption has become a common initiative of the international community. Existing studies have shown that emotional factors have an important impact on consumer behavior, but few scholars in the field of green consumption behavior
Jianming Wang +5 more
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