Results 11 to 20 of about 111,521 (259)
E-Jurnal Manajemen Universitas Udayana, 2021 ABSTRACT Global warming has become topic of discussion and has led business to implement green marketing. This study aims to analyze role of green trust in mediating green perceived value and green perceived risk towards green repurchase intention.
Ni Putu Isma Cahyanti, Ni Wayan Ekawati
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Does green perceived value impact the green repurchase intention?
International journal of business, economics & management, 2022 Global warming has become a hotly discussed issue and has caused manufacturers to implement green marketing in their business. This study aims to analyze the effect of green perceived value on green repurchase intention. The population is people who have bought and used The Body Shop Indonesia products with a sample of 100 respondents through purposive
I Komang Mahayana Putra +4 more
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Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 2020 This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention.
Destya Lisnaningrum +2 more
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A rising trend in eco-friendly products: A health-conscious approach to green buying
Heliyon, 2023 This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green ...
Linh Nguyen Tran Cam
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GREEN PERCEIVED VALUE ON GREEN PRODUCT AWARENESS AND GREEN SATISFACTION MODERATED BY GENDER
Jurnal Akuntansi dan Manajemen, 2023 The interest in this research arises from the contradiction between the increasing need for tissue use in modern society based on data from the Food and Agriculture Organization (FAO) and the threat it poses to environmental sustainability through deforestation for tissue raw materials and tissue waste disposal.
Conny Tjandra Rahardja +1 more
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Jurnal Ilmiah Manajemen Kesatuan, 2023 The study aim to analzye the effect of Green perceived value and Green perceived risk on Green Purchase Intention mediated through Green trust. Green perceived value and green perceived risk are the independent variables considered. Green purchase intention is the dependent variable. Green Trust as a moderator.
Riko Adi Wicaksono +1 more
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Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage
International Journal of Economics and Business Administration, 2020 Purpose: This study develops an extension of the perceived value model by incorporating perceived product innovativeness. In this study, perceived innovativeness is conceptualized into two constructs: perceived newness and relative advantage. It examines whether these two constructs have an impact on both perceived value and purchase intention.
null Setyo, null Gatot, null Solekhah
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Green purchase intention: An exploratory study of the factors influencing EV adoption in Indonesia [PDF]
SHS Web of ConferencesThe consumption of environmentally friendly products in Indonesia has significantly increased, particularly among Generation Z. However, the sales of electric motorcycles have not seen a corresponding rise.
Erik +5 more
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Green Trust and Intent to Repurchase Green Products: A Path Model Analysis Among Consumers in Mashhad [PDF]
مطالعات مدیریت توسعه سبزIntroductionThe rapid increase in population and its connection with environmental problems have caused severe environmental crises in the world. So that problems and issues related to the environment are one of the most important human concerns in the ...
Mahdi azimi, Vajihe Hoshyar
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