Results 11 to 20 of about 969,475 (295)

How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction

Data, 2023
The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth.
Jose Antonio Román-Augusto, Camila Garrido-Lecca-Vera, Manuel Luis Lodeiros-Zubiria, Martin Mauricio-Andia   +3 more
doaj   +3 more sources

PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR

Matrik, 2016
The purpose of this study is to analyze the effect of green perceived value on green purchase behavior and the role of green trust in mediating the relationship between the two variables.
I Putu Agus Surya Setiawan, Alit Suryani
doaj   +1 more source

Green perceived value, green brand innovativeness and intention to use green technology vehicles

Tạp chí Phát triển và Hội nhập
This study focuses on the analysis related to Green Perceived Value, Green Brand Innovativeness, Green Brand Satisfaction, Green Knowledge, Green Brand Loyalty. Based on background theories and inherited research, the study conducted a survey in
Long Cuu Hoang, Ngoc Bao Thi Le
doaj   +2 more sources

Revealing the Way to Buying New Energy Vehicles: Green Perceived Value, Green Perceived Risk, Environmental Awareness, and Green Trust

World Electric Vehicle Journal
Under the current low-carbon background, new energy vehicles are the main force in the new energy industry to reduce traffic pollution. Based on improving energy conservation and environmental protection, and taking consumers’ purchase intention (PI) of ...
Haiyang Su, Yuanyuan Wan
doaj   +2 more sources

The Impact of Positive Emotional Appeals on the Green Purchase Behavior

Frontiers in Psychology, 2022
The practice of green consumption has become a common initiative of the international community. Existing studies have shown that emotional factors have an important impact on consumer behavior, but few scholars in the field of green consumption behavior
Jianming Wang, Xincheng Yang, Zhengxia He, Jianguo Wang, Jing Bao, Jian Gao   +5 more
doaj   +1 more source

Does green perceived value impact the green repurchase intention?

International journal of business, economics & management, 2022
Global warming has become a hotly discussed issue and has caused manufacturers to implement green marketing in their business. This study aims to analyze the effect of green perceived value on green repurchase intention. The population is people who have bought and used The Body Shop Indonesia products with a sample of 100 respondents through purposive
I Komang Mahayana Putra, I Wayan Wirga, Ida Bagus Sanjaya, I Ketut Pasek, I Wayan Sukarta   +4 more
openaire   +1 more source

Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 2020
This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention.
Destya Lisnaningrum, Sabihaini Sabihaini, Abdul Ghofar   +2 more
openaire   +1 more source

Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Purchase Intention yang dimediasi Green Trust

Jurnal Ilmiah Manajemen Kesatuan, 2023
The study aim to analzye the effect of Green perceived value and Green perceived risk on Green Purchase Intention mediated through Green trust. Green perceived value and green perceived risk are the independent variables considered. Green purchase intention is the dependent variable. Green Trust as a moderator.
Riko Adi Wicaksono, Surpiko Hapsoro Darpito   +1 more
openaire   +1 more source

A rising trend in eco-friendly products: A health-conscious approach to green buying

Heliyon, 2023
This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green ...
Linh Nguyen Tran Cam
doaj   +1 more source

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

Jurnal Ekobistek, 2022
This study aims to prove and analyze the effect of green brand innovativeness, green knowledge, and utilitarian environment on the green perceived value of MS Glow brand skincare product users in generation Z in Padang City. The object of this research is several generation Z people in the city of Padang who use MS Glow brand skincare products.
Hayu Yolanda Utami, Rizky Natassia, Alfattory Rheza Syahrul   +2 more
openaire   +1 more source