Results 21 to 30 of about 111,521 (259)
How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision? [PDF]
E3S Web of Conferences, 2021 The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and ...
Fatmawati Indah, Alikhwan Muhammad Athar
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Green Customer Behavior on Eco-Friendly Products: Innovation Approach
Jurnal Dinamika Manajemen, 2018 This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-
Doni Purnama Alamsyah +2 more
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Green consumption: the role of perceived symbolic value and personal innovativeness [PDF]
Journal of Responsible Production and ConsumptionPurpose – This study aims to explore the relationship between personal innovativeness, perceived symbolic value and green purchase intentions within the context of sustainable consumption.
Albert Hasudungan +1 more
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Jurnal Performa, 2022 This research is done to find out The Effect of Green Products and Customer Perceived Value on Purchase Intention of Seribu Satoe Wooden Watch, this research uses quantitative approach with population that is taken from 133 respondents with purposive ...
muhammad aluf ma' lufie +2 more
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The impact of green packaging on green purchase intention: evidence from the Mekong Delta
Heritage and Sustainable DevelopmentThis study investigates how green packaging (GP) shapes green purchase intention (GPI) among consumers in Vietnam’s Mekong Delta, emphasizing the roles of green perceived quality (PQ), green perceived value (PV), green perceived risk (PR), green ...
Chuyen Trung Tran +7 more
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Customer-driven socio-environmental sustainability in fashion: The role of green word-of-mouth and perceived product value [PDF]
Global Journal of Environmental Science and ManagementBACKGROUND AND OBJECTIVES: The fashion industry contributes ten percent of global carbon emissions and consumes 93 billion cubic meters of water annually. Textile waste is projected to reach 148 million tonnes by 2030.
P. Yanti +5 more
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Frontiers in Psychology, 2022 As consumers become skeptical of green products, green brands may need to put trust-building on their business agenda. The study aims to use the rhetorical theory of Aristotle to examine the influence of a green brand story on perceived brand sincerity ...
Chaohua Huang +3 more
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The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [PDF]
مدیریت بازرگانیObjectiveGreen consumption involves consumers' efforts to protect the environment and is a key factor in social responsibility and sustainable development.
Mohammad Nazaripour, Babak Zakizadeh
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Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
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Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value
Management Analysis JournalThis study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes ...
Pipin Alfina Priyanidewi +1 more
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