Results 21 to 30 of about 969,475 (295)
How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision? [PDF]
E3S Web of Conferences, 2021 The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and ...
Fatmawati Indah, Alikhwan Muhammad Athar
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Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention [PDF]
IQTISHODUNA, 2019 The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used.
Dewi Rakhmawati +2 more
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Green purchase intention: An exploratory study of the factors influencing EV adoption in Indonesia [PDF]
SHS Web of ConferencesThe consumption of environmentally friendly products in Indonesia has significantly increased, particularly among Generation Z. However, the sales of electric motorcycles have not seen a corresponding rise.
Erik +5 more
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GREEN PERCEIVED VALUE ON GREEN PRODUCT AWARENESS AND GREEN SATISFACTION MODERATED BY GENDER
Jurnal Akuntansi dan Manajemen, 2023 The interest in this research arises from the contradiction between the increasing need for tissue use in modern society based on data from the Food and Agriculture Organization (FAO) and the threat it poses to environmental sustainability through deforestation for tissue raw materials and tissue waste disposal.
Conny Tjandra Rahardja +1 more
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Antecedents of green purchasing behavior among Malaysian consumers [PDF]
, 2011 The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile.
Abd Rahman, Azmawani, Sinnappan, Punitha
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Green Trust and Intent to Repurchase Green Products: A Path Model Analysis Among Consumers in Mashhad [PDF]
مطالعات مدیریت توسعه سبزIntroductionThe rapid increase in population and its connection with environmental problems have caused severe environmental crises in the world. So that problems and issues related to the environment are one of the most important human concerns in the ...
Mahdi azimi, Vajihe Hoshyar
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Jurnal Performa, 2022 This research is done to find out The Effect of Green Products and Customer Perceived Value on Purchase Intention of Seribu Satoe Wooden Watch, this research uses quantitative approach with population that is taken from 133 respondents with purposive ...
muhammad aluf ma' lufie +2 more
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Green Customer Behavior on Eco-Friendly Products: Innovation Approach
Jurnal Dinamika Manajemen, 2018 This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-
Doni Purnama Alamsyah +2 more
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Green consumption: the role of perceived symbolic value and personal innovativeness [PDF]
Journal of Responsible Production and ConsumptionPurpose – This study aims to explore the relationship between personal innovativeness, perceived symbolic value and green purchase intentions within the context of sustainable consumption.
Albert Hasudungan +1 more
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Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage
International Journal of Economics and Business Administration, 2020 Purpose: This study develops an extension of the perceived value model by incorporating perceived product innovativeness. In this study, perceived innovativeness is conceptualized into two constructs: perceived newness and relative advantage. It examines whether these two constructs have an impact on both perceived value and purchase intention.
null Setyo, null Gatot, null Solekhah
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