Results 21 to 30 of about 55,319 (255)

The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies) [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
The present study was conducted with the aim of investigating the effect of green marketing on green repurchase intention with the mediating role of green marketing strategies.
Abbas Ghaedamini Harouni, Mahsan Hemtizadeh, Khatoon Hashemipour   +2 more
doaj   +1 more source

Effectiveness of Green Electronic Exams: Exploring Facilitators, Barriers, and Student’s Satisfaction within the Context of Green Education [PDF]

Egyptian Journal of Health Care, 2021
Background: Green electronic exams are a fundamental component of the e-learning process. Green education has emerged as a strategy for fostering environmental awareness.
Amal Sayed Mohamed, Safaa R. Osman, Magda Ahmed Mohamed Mansour, Saieda Abdelhameed Abdelaziz   +3 more
doaj   +1 more source

The Influence Of Green Marketing and Green Brand Image nn Green Satisfaction Starbucks Yogyakarta

Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa, 2022
This study aims to find out the impact of green marketing and green brand image on consumers’ green satisfaction Starbucks Yogyakarta. This research method uses a quantitative method assisted by the analysis of SPSS for windows 25. The sampling technique used is a non-probability sampling method with a purposive sampling method with 100 consumers of ...
Yoga Pranata, Sri Rejeki Ekasasi
openaire   +1 more source

The Impact of Floating Hotels’ Green Practices on Customers' Satisfaction and Retention [PDF]

International Journal of Tourism and Hospitality Management, 2023
The absence of interest in green practices in floating hotels causes many negative effects and negatively effects on Customers' Satisfaction and Retention. Hotel administrators anticipate that green practices programming will save costs and boost a hotel'
Mohamed Mohamed, Ahmed Rady, Walaa Fawy
doaj   +1 more source

HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM [PDF]

Geo Journal of Tourism and Geosites, 2022
The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in ...
Kim Phung THAI, Quoc Hung NGUYEN
doaj   +1 more source

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

Sustainability, 2022
Green marketing is currently one of the most powerful strategies in the corporate world as it responds to a growing demand for green products. Therefore, this study aims to analyse the influence of green perceived value on green trust and green satisfaction, study how both variables impact green word of mouth in turn and, at the same time, how the ...
Jose Antonio Román-Augusto, Camila Garrido-Lecca-Vera, Manuel Luis Lodeiros-Zubiria, Martin Mauricio-Andia   +3 more
openaire   +2 more sources

IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)

Jurnal Manajemen, 2017
Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.
Rina Astini
doaj   +1 more source

The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

Journal the Winners, 2014
Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle ...
Shelvy Kurniawan
doaj   +1 more source

MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE

Ekonomi dan Bisnis
In this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract ...
Nanto Purnomo
doaj   +1 more source

Effects of Psychological Benefits of Greenness on Airlines’ Customer Experiential Satisfaction, Service Fairness, Alternative Attractiveness, and Switching Intention

Frontiers in Psychology, 2022
In the context of climate change, this study uncovers the role of green airlines’ social responsibility in conjunction with the consumers’ switching behavior while considering the effects of latent variables, including green psychology, airline corporate
Suk Ha Grace Chan, Xiaocheng Vicky Zhang, Yifan Betty Wang, Zhaofeng Mason Li   +3 more
doaj   +1 more source