THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY [PDF]
Geo Journal of Tourism and Geosites, 2020 The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey.
Sinan ÇAVUSOGLU +3 more
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The linkage between green banking practices and green loyalty: A customer perspective [PDF]
Banks and Bank Systems, 2022 The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank
Deepthi S. Pawar, Jothi Munuswamy
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Do hotel green practices influence customer satisfaction? Evidence from the Indian hospitality sector [version 1; peer review: 3 approved] [PDF]
F1000ResearchBackground The study investigates the impact of Hotel Green Practices (HGP) on customers’ Willingness to Pay (WTP) for the sustainable initiative, Customer Loyalty (CL), and Customer Satisfaction (CS) in the hotel industry.
Amit Kumar Dashora +9 more
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Frontiers in Environmental Science, 2021 Environmental/green marketing has emerged as one of the dominant paradigms of marketing in recent years. However, aspects, such as internationalization, the development of artificial intelligence, and stress from growing global competitive forces, have ...
Tzai-Chiao Lee, Michael Yao-Ping Peng
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Enhancing Green Customer Loyalty through Green Banking Initiatives: The Mediating Effect of Green Customer Satisfaction and Customer Co-Creation [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجاريةIn an ever more sustainable green environment, Consumer pressure on companies to adopt green practices is growing. The demand for a more sustainable and green society has made banks more oriented to green banking practices, to attain a competitive ...
Ahmed Rady +2 more
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Tourism and HospitalityService encounters have long been viewed as determinants of hotel guest loyalty, yet excellent service does not always translate into repeat patronage. This study examines how green service encounters shape guest loyalty in green-certified luxury hotels ...
Tommy Hendro Trisdiarto +2 more
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CTU Journal of Innovation and Sustainable DevelopmentThis study evaluates the impact of green switching costs on loyalty to green products in Viet Nam. The study surveyed 960 consumers who have been using green products in Viet Nam.
Sang Tang My
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A study to measure the impact of customer perception, quality, environment concern and satisfaction on green customer loyalty [PDF]
Management Science Letters, 2012 Green product management plays an important role in today's economy and people are increasing becoming more interested in green products. In this paper, we present an empirical study to measure the impact of customer perception, quality, environment ...
Hamid Reza Saeednia +1 more
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Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM [PDF]
HeliyonCorporate social responsibility has been extensively discussed and linked to the firm performance by the researchers. However, a significant research gap remains unexplored and that is measuring the association between corporate social responsibility ...
Chenxing Wang +6 more
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A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt [PDF]
المجلة العلمية للاقتصاد والتجارة, 2022 The purpose of this study is to test a proposed model of the impact of green brand image on green loyalty mediated by green trust and green satisfaction and how demographics moderates these relationships.
Doaa Ayoub, Madiha Metawie
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