Results 31 to 40 of about 1,429 (157)

The Effect of Green Brand Image, Green Trust, And Green Satisfaction on Customer Loyalty

Jurnal Manajemen Pemasaran dan Perilaku Konsumen
The growth of the Indonesian cosmetic industry, especially natural cosmetics with natural ingredients, shows high consumer concern for health and environmental issues. This phenomenon has created competition for organic cosmetic brands from various countries, one of which is from South Korea, Innisfree.
Fahrizka Salsabilla, Ikhtiara Kaideni Isharina   +1 more
openaire   +1 more source

Green Product, Green Corporate Image, and Green Customer Loyalty at Hotel Indigo Bali Seminyak Beach

Jurnal Bali Membangun Bali, 2023
Purpose: This study aims to analyze the effect of the application of green product quality and green corporate image on green customer loyalty at Hotel Indigo Bali Seminyak Beach.   Research methods: The data collection methods used are observations, interviews, questionnaires, and literature studies.
Ni Luh Putu Utari Dewi, Luh Linna Sagitarini, I Nyoman Winia, I Gusti Agung Bagus Mataram   +3 more
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The Impact of Green Experiential Marketing on Brand Perception and Customer Loyalty: A Case Study of Sukkha Citta with Perceived Value as Mediator

Indonesian Journal of Business and Entrepreneurship
Background: Rising environmental awareness has encouraged brands to adopt green experiential marketing to build emotional and ethical connections with consumers. Sukkha Citta, an Indonesian ethical fashion brand, applies this approach through sustainable
C Christianingrum, Tissa Aulia Damayanti   +1 more
doaj   +1 more source

The Impact of Consumer Loyalty and Customer Satisfaction in the New Agricultural Value Chain

Agriculture, 2023
Affected by advances in artificial intelligence and awareness of green environmentalism, consumers’ purchasing behavior of fresh agricultural products has been transformed.
Chin-Shyang Shyu, Chun-Chang Yen, Cheng-Sheng Lin   +2 more
doaj   +1 more source

Exploring store image and green trust as predictors of food store loyalty: A structural model from an emerging market

Journal of Open Innovation: Technology, Market and Complexity
This study investigates the influence of store image attributes and consumer green food trust in customer satisfaction and store loyalty within the context of Vietnam's emerging food market.
Bui Van Quang, Nguyen Thi Van
doaj   +1 more source

IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN

Matrik, 2017
Supermarket is one of the business units that cause of the environmental polluted, especially in problem of plastic waste. To reduce this problem, the management of many giant supermarkets offers eco-bag to their customers as implementation of green ...
Andika Djunaidi Putra, Ni Wayan Sri Suprapti   +1 more
doaj   +1 more source

From corporate responsibility to green loyalty: How CSR initiatives shape sustainable choices among banking consumers in China

Acta Psychologica
Climate change and environmental degradation demand sustainable corporate responses. In the Chinese banking sector, CSR is increasingly recognized as a driver of green customer loyalty.
Xiao Han, Sarminah Samad, Wansoo Kim, Feiqiong Wei   +3 more
doaj   +1 more source

The Importance of Tourism Green Orientation for the Customer Loyalty

, 2016
Tourism is a big and complex system which incorporates large number of subjects (private and public) that offer a wide range of products and services for different segments of tourists. Besides organizations directly included in the tourism industry (hotels, restaurants, tourist agencies, etc.) tourism development is very important for many ...
Bučar, Kristina, Matas, Mate
openaire   +2 more sources

Significance of Accreditation, Services Quality, Green Standards and Product Superiority on Customer Loyalty, With Mediating Role of Brand Image and Customer Trust; A Case Of Healthcare Quality In Hospitals Of Pakistan

Journal of Accounting and Finance in Emerging Economies, 2020
This study comprehends the association of quality services, product superiority, accreditations and green environment of hospitals; with corporate brand image, patient trust and loyalty.
Manzar Abbas Hydari, Muhammad Ali, M Khyzer Bin Dost   +2 more
doaj   +1 more source

Green products usage: structural relationships on customer satisfaction and loyalty [PDF]

International Journal of Sustainable Development & World Ecology, 2016
This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a ...
openaire   +2 more sources