Results 51 to 60 of about 1,429 (157)

Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co.

تحقیقات بازار یابی نوین, 2014
This study was conducted to analyze the effects of mixed green marketing elementsas an important factors of marketing on customers loyalty to the brand of Naghshe Jahan Sugar Company.
somayyeh hosseinzadeh, Ali rashidpoor, Ali safari   +2 more
doaj  

Trust green, pay more: Decoding green brand loyalty and willingness to pay more for electric vehicles through green transparency and green perceived value

Acta Psychologica
The Stimulus–Organism–Response framework is applied in this study to explore the impact of Green Transparency (stimuli) and Green Perceived Value (stimuli) on Green Brand Trust (organism) and, subsequently, on Green Brand Loyalty (response) and ...
Ashish Ashok Uikey, Zericho R. Marak, Ruturaj Baber, Pradeep Kautish   +3 more
doaj   +1 more source

The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study

Moravian Geographical Reports, 2018
Customer loyalty enables companies to outperform competitors and better satisfy customers’ needs and desires. People today are increasingly interested in buying green or sustainable products, pursuing responsible consumption, getting involved in ...
Dabija Dan-Cristian, Bejan Brînduşa Mariana, Grant David B.   +2 more
doaj   +1 more source

MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE

Ekonomi dan Bisnis
In this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract ...
Nanto Purnomo
doaj   +1 more source

Antecedents of Green Café Customer Loyalty

, 2022
Ananda Sabil Hussein, Rila Anggraini
openaire   +1 more source

Islamic Green Banking Competitive Model: Strengthening Customer Loyalty in BPRS Mitra Mentari Sejahtera

Islamic Economics Journal
Implementing green banking in Islamic credit banks (BPRS) is particularly challenging because these microfinance institutions operate with limited resources while simultaneously maintaining close social, religious, and community-based relationships with ...
Fatkhur Rohman Albanjari, Nugraheni Fitroh R. Syakarna, Syafiatul Makrifah Maysarah, Anisah Salma Ramadhani   +3 more
doaj  

Structural Model of Key Determinants of Customer Loyalty in Organic Dining Restaurants Within Green Hotels

Tourism and Hospitality
This study moves beyond the static view prevalent in hospitality loyalty research by developing and longitudinally testing a process-oriented model of loyalty formation.
Yingwei Pan, Chaiyawit Muangmee, Nusanee Meekaewkunchorn, Tatchapong Sattabut   +3 more
doaj   +1 more source

The Influence of Digital Green Marketing and Applications in Increasing Customer Loyalty

Proceedings Series on Social Sciences & Humanities
This study aims to analyze the influence of digital green marketing and ease of application on customer loyalty of BRImo users. The research sample consisted of 100 respondents using BRImo who were selected by purposive sampling. Using a quantitative approach and multiple linear regression analysis, this study examines how digitally communicated eco ...
Catur Palupi, Eko Budi Satoto, Retno Endah Supeni   +2 more
openaire   +1 more source

The evolution of smart hotels: A bibliometric review of the past, present and future trends

Heliyon
This study provides a bibliometric analysis of smart hotel research, drawing from 613 publications in the Web of Science (WoS) database to examine scholarly trends and developments in this dynamic field.
Xiaoyan Liu, Walton Wider, Muhammad Ashraf Fauzi, Leilei Jiang, Lester Naces Udang, Syed Far Abid Hossain   +5 more
doaj   +1 more source

Determinants of Customer Loyalty: A Green Marketing Perspective

, 2023
Chi Bo Wong, Monica Law, Wing Chi Branda Wu   +2 more
openaire   +1 more source