Results 61 to 70 of about 1,429 (157)

The Influence of Green Customers and Content Marketing on Gen Z’s Repurchase Intention for Skintific on TikTok Shop

Mabsya
Indonesia's cosmetics sector experienced intense competition in 2025. Despite a remarkable turnover surge, Skintific faced a paradoxical competitiveness decline, signaling weakening retention.
Fifi Firdayanti, Lis Tatin Hernidatiatin
doaj   +1 more source

Evaluating Quick Commerce Delivery Operations with Supply Chain Efficiency and Their Impact on Customer Experience

Journal of Asia Entrepreneurship and Sustainability
This study examines sustainable quick-commerce entrepreneurship in India by analysing how last-mile delivery efficiency, rider welfare, green mobility, and operational reliability influence customer satisfaction and customer loyalty.
Mr.Maharaul Padmarajsinh, Dr. Alex Nero, Dr.Rangappa Yaraddi   +2 more
doaj   +1 more source

Examining the Effects of Sustainable Marketing and Green Product Innovation on Customer Loyalty within an Islamic Business Framework: A Study of Avoskin Consumers in Bandar Lampung

Mabsya
This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung.
Dwi Cahya Ramadhani, Nurlaili, Agus Kurniawan   +2 more
doaj   +1 more source

Customer Loyalty in Green Marketing Research: A Systematic Review

International Journal of Environmental Impacts, 2023
Adimas Rois Adnan, Retno Widowati, null Nuryakin   +2 more
openaire   +1 more source

Green  Marketing  Mix  and  Social  Media  Information  on  Green  Customer Satisfaction and Loyalty

The importance of ecological issues has grown in today's economic environment. Environmental issues are signifcant to many nations, and sustainable growth is currently a prominent corporate objective. Social media advertising is becoming a primary mode of communication as more and more customers actively use social media for product searches and ...
Sah, G.K., Sah, G.K.
openaire   +1 more source

THE EFFECT OF CSR, GREEN BANKING, SERVICE QUALITY, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT BRI

Jurnal Bisnis dan Manajemen
This research aims to determine the effect of corporate social responsibility, green banking, service quality, and customer experience on customer loyalty at PT. Bank Rakyat Indonesia (Persero), Tbk. This research is a quantitative study using primary data collected through the distribution of questionnaires with 100 BRI customer respondents.
Moh. Muslikh, Septian Yudha Kusuma, Anggia Jelita Putri   +2 more
openaire   +1 more source

Peningkatan Green Loyalty Melalui Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction

Jurnal Manajemen STIE Muhammadiyah Palopo
ABSTRAKTujuan penelitian ini adalah untuk menganalisis hubungan antara Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction terhadap Green Loyalty terhadap produk ramah lingkungan, khususnya dalam industri air kemasan. Penelitian ini menggunakan pendekatan explanatory research.
Dirwan Dirwan, Fitriani Latief, Muhammad Faathir Ghazwan   +2 more
openaire   +1 more source

EFFECT OF GREEN MARKETING MIX ON GREEN CUSTOMER SATISFACTION AND LOYALTY IN KATHMANDU VALLEY

Bangladesh Journal of Multidisciplinary Scientific Research
In recent years, sustainability has become a key factor in determining customer satisfaction and loyalty. In real terms, customers have demonstrated a favorable willingness to pay for sustainable solutions, including eco-friendly and eco-efficient goods and services.
openaire   +1 more source

Effect of Green Packaging Perception on Green Customer Loyalty mediated by Green Customer Satisfaction on Avoskin Brand Cosmetic Products in Bandung City

International Journal of Marketing & Human Resource Research
This research seeks to empirically investigate the extent to which perceptions of environmentally friendly packaging affect consumer loyalty toward Avoskin cosmetic products. Green customer satisfaction is positioned as an intervening variable within the context of Bandung-based Generation Z students.
Serina Hesti Mahendra, Hariyadi Triwahyu Putra   +1 more
openaire   +1 more source

INFLUENCE OF PERCEIVED CUSTOMER VALUE IN MEDIATING THE EFFECT OF GREEN MARKETING ON WILLINGNESS TO PAY FOR ORGANIC PRODUCTS IN GREEN TOURISM VILLAGE BILEBANTE [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences
The increasing environmental awareness has propelled green marketing, integrating environmentally friendly aspects in product marketing to enhance value in the eyes of consumers.
Fathullah L.H., Athar H.S., Rinuastuti B.H.   +2 more
doaj