Results 71 to 80 of about 1,429 (157)
The Effect of Green Attribute on Green Trust: A Self-Congruence Theory
The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green products.
Friska Mastarida, Rini Setiawati
doaj +1 more source
Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ...
Yanto Ramli +3 more
doaj +1 more source
Pengaruh Brand Image Dan Green Marketing Terhadap Customer Loyalty Melalui Customer Satisfaction
Penelitian ini menggunakan brand fashion Uniqlo sebagai objek penelitian. Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan green marketing terhadap loyalitas pelanggan melalui kepuasan pelanggan. Populasi dalam penelitian ini adalah pelanggan Uniqlo yang telah melakukan pembelian lebih dari 2 kali, teknik pengambilan sampel secara
Celline Lie, Parlagutan Silintonga
openaire +1 more source
The increasing awareness of environmental sustainability has intensified competition among brands offering eco-friendly products. The wide range of green product choices makes it easier for consumers to switch from one brand to another. Therefore, companies must be able to maintain customer loyalty.
Ahmad Firdausi, Muhammad Yani
openaire +2 more sources
From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
Nghia NC, Duy PK, Truong-Dinh BQ.
europepmc +1 more source
What can shopping transactional data reveal about relative prevalence of menstrual pain and period poverty in England? [PDF]
Sivill V +3 more
europepmc +1 more source
Consumer anxiety: A scoping review and research agenda. [PDF]
Li M, Huang S.
europepmc +1 more source
AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. [PDF]
Alarfaj FK +3 more
europepmc +1 more source
Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. [PDF]
Wongsaichia S +2 more
europepmc +1 more source

