Results 71 to 80 of about 1,429 (157)

The Effect of Green Attribute on Green Trust: A Self-Congruence Theory

open access: yesBinus Business Review
The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green products.
Friska Mastarida, Rini Setiawati
doaj   +1 more source

Examining the Relationship Between Quality of Golfing Facility and User Experience on Customer Satisfaction and Revisit Intention in Jabodetabek, Indonesia

open access: yesJournal of Consumer Sciences
Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ...
Yanto Ramli   +3 more
doaj   +1 more source

Pengaruh Brand Image Dan Green Marketing Terhadap Customer Loyalty Melalui Customer Satisfaction

open access: yesJournal of Economic, Bussines and Accounting (COSTING)
Penelitian ini menggunakan brand fashion Uniqlo sebagai objek penelitian. Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan green marketing terhadap loyalitas pelanggan melalui kepuasan pelanggan. Populasi dalam penelitian ini adalah pelanggan Uniqlo yang telah melakukan pembelian lebih dari 2 kali, teknik pengambilan sampel secara
Celline Lie, Parlagutan Silintonga
openaire   +1 more source

Influence of Service Quality, Green Customer Value, and Green Brand Awareness on Green Customer Loyalty through Customer Satisfaction (Study on Sidoarjo Eiger Consumers)

open access: yes
The increasing awareness of environmental sustainability has intensified competition among brands offering eco-friendly products. The wide range of green product choices makes it easier for consumers to switch from one brand to another. Therefore, companies must be able to maintain customer loyalty.
Ahmad Firdausi, Muhammad Yani
openaire   +2 more sources

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