Results 41 to 50 of about 1,429 (157)

From Sustainable Hotel Practices to Customer Brand Evangelism: Examining Brand Pride, Brand Fidelity, and Green Perceived Quality in the Era of Digital Advocacy

Administrative Sciences
As sustainability becomes a strategic priority within the hospitality industry, understanding how environmentally responsible practices influence customer behaviours beyond loyalty has become increasingly important. This study investigates the mechanisms
Ibrahim A. Elshaer, Chokri Kooli, Alaa M. S. Azazz, Sameh Fayyad, Kareem A. Rashwan, Hani Alshaiti   +5 more
doaj   +1 more source

Analisis Loyalitas Pelanggan Berbasis Model Recency, Frequency, dan Monetary (RFM) dan Decision Tree pada PT. Solo

Jurnal Teknologi Informasi dan Ilmu Komputer, 2020
Perkembangan bisnis alat tulis kantor dan sekolah saat ini banyak yang menjanjikan, maka banyak bermunculan pemasok baru dalam bisnis Alat Tulis Kantor dan Sekolah (ATKS).
Basri Basri, Windu Gata, Risnandar Risnandar   +2 more
doaj   +1 more source

Influence of Service Quality, Green Customer Value, and Green Brand Awareness on Green Customer Loyalty Through Customer Satisfaction Within Sidoarjo Eiger’s Customer

Jurnal Manajemen
The increasing awareness of environmental sustainability has intensified competition among brands offering eco-friendly products. The wide range of green product choices makes it easier for consumers to switch from one brand to another. Therefore, companies must be able to maintain customer loyalty.
Ahmad Firdausi, Muhammad Yani, Misti Hariasih   +2 more
openaire   +1 more source

The Influence of Customer Experience, Green Brand Image, and Green Product Quality on Green Customer Loyalty of Cosmetic Products

Arthatama: Journal of Business Management and Accounting
The rapid growth of Indonesia’s cosmetics industry and the shift toward sustainable products make green customer loyalty, influenced by customer experience, brand image, and product quality, crucial for brands to remain competitive and build long-term sustainable relationships.
Candrawati Kartika Wijaya, Audita Nuvriasari   +1 more
openaire   +1 more source

The Influence of Green Marketing Mix on Customer Satisfaction in Apple Inc.’s Sustainable Branding

Khazanah Sosial
This study aims to examine the impact of the green marketing mix on customer satisfaction, using Apple as a case study of environmentally conscious corporate strategy.
Farah Rizkya Alessandri
doaj   +1 more source

Analysis of the Effect of Green Supply Chain on Customer Retention, Focusing on IT Resources and the Omnichannel Sales [PDF]

کاوش‌های مدیریت بازرگانی
EXTENDED ABSTRACTIntroduction: Organizations seek to set up effective customer relationship management strategies so that by using information technology and relying on artificial intelligence, they can provide services based on personal and appropriate ...
Mahsa Pishdar, MohammadAli Arefi
doaj   +1 more source

The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria

Economics and Business, 2020
The present paper aims at determining the impact of Food System Management ISO 22000 on Coca-Cola customer’s loyalty in Algeria through satisfaction as an intermediate variable.
Mekimah Sabri, Sayad Nawel
doaj   +1 more source

Analysis of Green Customer Satisfaction and Brand Equity on Green Customer Loyalty with Positive Experience as An Intervening Variable

Proceeding of International Conference on Digital, Social, and Science
This study aims to examine the effect of green customer satisfaction and brand equity on green customer loyalty with positive experience as an intervening variable on environmentally friendly products (Wall'S) from Unilever. This study uses quantitative methods with primary data through questionnaires distributed to Unilever consumers in the Belitung ...
Prie Dewi Listanti, Muinah Fadhilah, Ambar Lukitaningsih   +2 more
openaire   +1 more source

A multi-group analysis of car-hailing and taxi on loyalty intention in Hong Kong [PDF]

International Journal of Industrial Engineering and Management
This study proposes a Structural Equation Model (SEM) to explore the relationship between the behavior from the driver, perceived service atmosphere, perceived value, attitude and loyalty intention of customers from using taxi and car-hailing services ...
Chi Ho Li, Yuk Ting Chow
doaj   +1 more source

The Impact of Green Marketing Mix on Green Customer Loyalty for Packaged Beverage Products

Proceeding ISETH (International Summit on Science, Technology, and Humanity)
The trend of adopting a green economy and sustainable industry is increasingly prominent in this era, driven by stricter regulatory demands and growing public awareness of environmental sustainability. Companies are now more focused on environmentally friendly innovations and resource efficiency to meet high regulatory standards and the expectations of
Rahardian Mohamad Akbar Ario Hanung Prabandaru, S Soepatini   +1 more
openaire   +1 more source