Results 21 to 30 of about 1,429 (157)

The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products

Organizacijų Vadyba: Sisteminiai Tyrimai, 2022
Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products.
AGHAYEV Mirjalal, ISRAFILZADE Khalil
doaj   +1 more source

Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent Business & Management
In today’s increasingly homogenized banking sector, maintaining consumer loyalty, particularly in terms of environmentally conscious practices, presents a significant challenge for institutions globally.
Ahmed Muneeb Mehta, Tanti Handriana
doaj   +1 more source

IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)

Jurnal Manajemen, 2017
Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.
Rina Astini
doaj   +1 more source

Green satisfaction as a bridge to improved green customer loyalty

Journal of Business and Information Systems (e-ISSN: 2685-2543)
This study aims to examine the impact of green product quality, green brand image, green satisfaction, and green trust on green consumer loyalty. It also investigates the mediating role of green satisfaction in the relationship between green product quality, brand image, trust, and consumer loyalty.
Sri Rahayu, Setiyawami Setiyawami, Marjuki Marjuki, Silfi Fitriani, Hanafi Hajar Rahmawati, Dina Nursya Anjani   +5 more
openaire   +1 more source

Eco-driven choices: Green marketing orientation intervention toward green purchase intention in the home appliances industry

Acta Psychologica
Pakistan's growing environmental challenges and the emergence of a green market underscore the necessity of understanding how green marketing strategies shape consumer behavior.
Abdur Rehman, Sheikh Raheel Manzoor, Atif Ullah, Heesup Han, Antonio Ariza-Montes, Miseldra Gil-Marín   +5 more
doaj   +1 more source

Green banking transition as a factor of sustainable development [PDF]

Ekonomija: teorija i praksa
Sustainable banking incorporates environmental and social criteria for the purpose of achieving sustainability goals and customer loyalty. As banks are important intermediaries in the national economy, the objective is to explore bank customer current ...
Ivaniš Miloš, Vapa-Tankosić Jelena, Ignjatijević Svetlana, Lekić Nemanja   +3 more
doaj   +1 more source

The Effect of Green Brand Image and Green Product in Building Avoskin Consumer Loyalty through Green Trust

Indonesian Interdisciplinary Journal of Sharia Economics
Increased consumer awareness of environmental issues has driven a shift in preference and loyalty to environmentally friendly products. This research intends to investigate how green trust acts as a mediating factor in the link between green brand image
Herlina Kusuma Wardhani, Sudarmiatin Sudarmiatin, Wening Patmi Rahayu   +2 more
doaj   +1 more source

The effect of green hotel practices on green customer citizenship behavior: Exploring the roles of customer trust and identification [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThe hospitality industry has shown a growing commitment to adopting strategic green practices that aim to reduce environmental footprints while fostering brand loyalty.
Van Hao Hoang, Dinh Dung Vu
doaj   +1 more source

Ethical Sales Behavior Influencing Trust, Loyalty, Green Experience, and Satisfaction in UAE Public Entrepreneur Firms

Aptisi Transactions on Technopreneurship
Customer satisfaction (CST) is a critical focus for both public and private organizations due to its significant impact on business success. In this context, ethical sales behavior, perceived trust, customer loyalty, and green experience are identified ...
Marwa Ahli, Mohd Faiz Hilmi, Anas Abudaqa   +2 more
doaj   +1 more source

Pengaruh Pengetahuan Konsumen, Kualitas Produk dan Kepercayaan Konsumen terhadap Loyalitas Pelanggan Pada Pengisian Angin Merek Green Nitrogen

Jurnal Aplikasi Bisnis dan Manajemen, 2019
Green Nitrogen is one of the nitrogen service brands in Indonesia available at some Pertamina Gas Stations. The purposes of this research were to examine the effect of consumer knowledge, product quality, and consumer trust on customer loyalty, and to ...
Mutammam Mutammam, Ujang Sumarwan, Netti Tinaprilla   +2 more
doaj   +1 more source