Results 11 to 20 of about 1,429 (157)

PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]?

DeReMa (Development Research of Management): Jurnal Manajemen, 2022
This research was conducted in order to thoroughly examine the impact of price satisfaction (comprised of price fairness, relative price, price reliability, and price confidence) and product quality toward customer loyalty on green product through ...
Nicholas Wilson
doaj   +1 more source

The Effect of Customer Satisfaction on Customers Loyalty at the Green Mart Supermarket in Namrole City

Proceedings of the International Conference on Industrial Engineering and Operations Management, 2021
This study aims to determine the effect of customer satisfaction on buyer loyalty at Green Mart in Namrolesupermarkets. This research is quantitative. This research took place in the city of Namrole with the object of research at the Green Mart Supermarket. Sources of data in this study are primary data and secondary data.
Firman Gazali Djunaidi, M Chairul Basrun Umanailo, Megawati Asrul Tawulo, Baco Tang, Zainur Wula, Nur Azisyah Mukmin, Wa Ode Harliyanti Unga   +6 more
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HOW GREEN PERFORMANCE STIMULATES TOURIST LOYALTY? EXAMINING THE ROLE OF RELATIONSHIP QUALITY IN VIETNAM [PDF]

Geo Journal of Tourism and Geosites, 2021
The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality.
Anh Tuan PHAM, The Kien NGUYEN, Van Anh VU, Canh Huy PHAM, Trung Thanh LE, Thi Van Anh LE, Thi Hong Nhung NGUYEN, Khac Lich HOANG   +7 more
doaj   +1 more source

How do Service Quality, Value, Pleasure, and Satisfaction Create Loyalty to Smart Dockless Bike-Sharing Systems?

Revista Brasileira de Gestão De Negócios, 2020
Purpose – The purpose of this research is to investigate which factors influence users’ loyalty to smart dockless bike-sharing systems (DBSS). Design/methodology/approach – A sample of 374 subjects who had previously experienced smart DBSS was ...
Yong Liu, Danyu Huang, Meng Wang, Yaru Wang   +3 more
doaj   +1 more source

Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Heliyon, 2023
Concern about green practices by companies and people has grown exponentially worldwide, considering them as a key element sustaining the development of competitive advantages. Given the present competitive, dynamic, and turbulent supermarket environment,
Darinka González-Viralta, Iván Veas-González, Francisco Egaña-Bruna, Cristian Vidal-Silva, Cristian Delgado-Bello, Claudia Pezoa-Fuentes   +5 more
doaj   +1 more source

Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers

Economics and Business Journal (ECBIS), 2023
The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS ...
Annisa Paramaswary Aslam, Dian Anggraece Sigit Parawansa, Muh Al Fatah Arief Putra   +2 more
openaire   +1 more source

Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]

Decision Science Letters
This study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
doaj   +1 more source

Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences [PDF]

Journal of Consumer Behaviour
ABSTRACTLoyalty programmes (LPs, thereafter) can restrict customers' actions where they require customers to undertake specific activities (i.e., LP efforts) to collect reward points. As a consequence, these activities inevitably limit customers' future consumption freedom. The customer's consumption freedom may be even more restricted by green loyalty
Jingxi Huang, Ahmad Daryanto, Margaret K. Hogg, Didier Soopramanien   +3 more
openaire   +1 more source

Impact of Green Banking Practices in Enhancing Customer Loyalty: Insights from Banking Sector Customers [PDF]

Financial Markets, Institutions and Risks
Green banking practices have emerged as a pivotal strategy in fostering sustainability within the financial sector. This study examines the influence of green banking practices on customer loyalty in Nepal's banking industry, emphasizing key determinants
Gyan Mani Adhikari, Nabin Sapkota, Devendra Parajuli, Ganesh Bhattarai   +3 more
doaj   +1 more source

Sustainable Finance: Customer Loyalty or green environment?

International Journal of Contemporary Accounting, 2020
Abstract: The purpose of this research is to see how the Indonesian bankers in response to OJK roadmap (Financial Services Authority) about sustainable finance. Sustainable financing has several interpretations that are understood differently by every banker. Sustainable finance that explain by OJK is financing for eco-friendly product such as forestry
openaire   +2 more sources