Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image [PDF]
SAGE Open, 2020 This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s ...
Shahid Bashir +4 more
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Determinants of Green Consumer Loyalty in Sustainable Fashion: The Mediating Role of Green Brand Trust [PDF]
Behavioral SciencesConsumer loyalty has become crucial in the sustainable fashion market for continued growth and sustainable competitive advantage. Building upon the theory of loyalty and the Stimulus–Organism–Response (S-O-R) framework, this study investigates how green ...
Ganesh Dash
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
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Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire?
Jurnal Aplikasi Bisnis dan Manajemen, 2022 The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards ...
Pepey Riawati Kurnia +2 more
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How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision? [PDF]
E3S Web of Conferences, 2021 The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and ...
Fatmawati Indah, Alikhwan Muhammad Athar
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Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware
Journal of Management and Business Review, 2021 The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green ...
Genoveva Genoveva, Wulan Berliana
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From cleaner production to green competitive advantage: evidence from Egypt
Entrepreneurship and Sustainability Issues, 2023 The study investigates the green competitive advantage in the Egyptian business environment. A qualitative analysis used primary data from the first quarter of 2023. It allowed us to answer the questions that tackle the motives of cleaner production, the
Shereen Aly Hussien Aly Abdou
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Factors affecting purchase decision by applying green marketing campaign
Journal of Business & Banking, 2022 This study aims to determine the effect of green brand image, green price, and brand prestige on purchasing decisions for AQUA Returnable Glass Bottle products.
Ida Ayu Iswari Pidada +2 more
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MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN
Matrik, 2018 Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh
Gede Suparna +3 more
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