Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image [PDF]
SAGE Open, 2020 This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s ...
Shahid Bashir +4 more
doaj +3 more sources
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern. [PDF]
PLoS One, 2022 This study explores whether and, if so, how efficiently consumers’ greenwashing (GW) influences green brand equity (GBE) by integrating the mediation role of green brand image (GBI), green satisfaction (GSA), and green trust (GTR) and the moderating role of green concern (GC), using the legitimacy and signaling theories.
Ha MT.
europepmc +3 more sources
Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation, and Green Brand Image. [PDF]
Front Psychol, 2021 Rapid economic growth has led to economic activities which have caused extensive environmental damage to the planet. Companies have sought to adapt their business methods to reduce their carbon footprint in order to meet regulations, satisfy consumer preferences and keep up with changing societal expectations.
Zhou J, Sawyer L, Safi A.
europepmc +5 more sources
The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image [PDF]
Sustainability, 2017 This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework.
Yu-Shan Chen, Chen Yu-Shan
exaly +2 more sources
Effect of Utilitarian Benefit on Green Brand Equity with Green Brand Image
Jurnal Manajemen, 2019 The concept of Green Brand Equity (GBE) is a benchmark in determining the degree of value accumulated by green brands based on the function of green products.
Ian Nurpatria Suryawan
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GREEN AWARENESS AS A MEDIATOR OF GREEN ADVERTISING, BRAND IMAGE, AND PURCHASE INTENTION
Eksis: Jurnal Riset Ekonomi dan BisnisThis study examines the relationships between green advertising, green brand image, green awareness, and green purchase intention. A quantitative approach was employed using non-probability sampling with a purposive sampling technique.
Yolanda Rambu Pahamu Eti, Lena Ellitan
doaj +2 more sources
Building green brand relations: the role of green brand image as significant driver
International Journal of Environment, Workplace and Employment, 2016 Khalid Hussain
exaly +4 more sources
Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
doaj +1 more source
Journal of Policy Research, 2023 The notion of green brand packaging in Pakistani textile brands remains very inadequate. Therefore, using the stimulus organism response model (SOR) as a basis, this research examines the influence of green brand packaging on green brand image for the Pakistani clothing sector and determines the mediated role of green brand advertising and green brand ...
Saif Ur Rehman, Sulaman Hafeez Siddique
openaire +1 more source
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
doaj +1 more source