Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image [PDF]
SAGE Open, 2020 This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s ...
Shahid Bashir +4 more
doaj +3 more sources
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern. [PDF]
PLoS One, 2022 This study explores whether and, if so, how efficiently consumers’ greenwashing (GW) influences green brand equity (GBE) by integrating the mediation role of green brand image (GBI), green satisfaction (GSA), and green trust (GTR) and the moderating role of green concern (GC), using the legitimacy and signaling theories.
Ha MT.
europepmc +4 more sources
PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY PRODUK BALI RATIH
E-Jurnal Manajemen, 2020 Brand equity merupakan penambahan nilai padanama merek sebuah produk. Suatu brand dengan ekuitasyang tinggi maka brand tersebut akan memiliki daya saing yang kuat di pasaran, sehingga perusahaan menggangap bahwa ekuitas adalah aspek penting dalam sebuah ...
Made Surya Winangun, Nyoman Nurcaya
doaj +3 more sources
ANALISIS EKUITAS MEREK MINUMAN TEH HIJAU DALAM KEMASAN SIAP MINUM NU GREEN TEA TERHADAP FRESTEA GREEN DAN JOYTEA GREEN DI KOTA BENGKULU [PDF]
Jurnal Agrisep, 2013 The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.
Burenida Sartika +2 more
doaj +2 more sources
PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND IMAGE
E-Jurnal Manajemen, 2018 Tujuan dalam penelitian ini adalah untuk mengetahui peran brand image mernediasi pengaruh green marketing terhadap brand loyalty air minum dalam kemasan Aqua. Penelitian ini dilakukan pada 100 orang mahasiswa Fakultas Ekonomi Universitas
Gizel Gynalda Kartono +1 more
doaj +3 more sources
The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image [PDF]
Sustainability, 2017 This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework.
Yu-Shan Chen
exaly +2 more sources
Green Awareness, Brand Image dan Niat Pembelian
Jurnal Ekonomi Modernisasi, 2017 The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation.
Doni Purnama Alamsyah, Dian Hadiyanti
doaj +3 more sources
Effect of Utilitarian Benefit on Green Brand Equity with Green Brand Image
Jurnal Manajemen, 2019 The concept of Green Brand Equity (GBE) is a benchmark in determining the degree of value accumulated by green brands based on the function of green products.
Ian Nurpatria Suryawan
doaj +3 more sources
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP CORPORATE REPUTATION [PDF]
E-Jurnal Manajemen, 2017 Penelitian ini memiliki tujuan untuk mengetahui peran brand image dalam memediasi pengaruh green marketing terhadap corporate reputation. Populasi dalam penelitian ini adalah konsumen Starbucks coffee yang berdomisili di Denpasar.
I Gusti Putu Aditya Saputra +1 more
doaj +1 more source
Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
doaj +1 more source