Results 31 to 40 of about 481,657 (330)
Factors affecting purchase decision by applying green marketing campaign
Journal of Business & Banking, 2022 This study aims to determine the effect of green brand image, green price, and brand prestige on purchasing decisions for AQUA Returnable Glass Bottle products.
Ida Ayu Iswari Pidada +2 more
doaj +1 more source
Sustainability, 2022 Today, customers see businesses as more than just profit seekers, they see them as organizations that are concerned about the well-being of their societies.
Muhammad Ussama Majeed +4 more
semanticscholar +1 more source
International Journal of Contemporary Business and Economics (IJCBE)This study investigates the influence of green brand awareness on consumer buying behavior, with a particular focus on the mediating roles of green brand image and green brand loyalty. A quantitative research approach was employed, utilizing primary data collected through an online survey from 322 respondents in Islamabad and Rawalpindi.
Iqrar Hussain Mari +3 more
openaire +2 more sources
Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [PDF]
مدیریت بازرگانی, 2014 The purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of Sanandaj.
Reza Shafei +2 more
doaj +1 more source
PLoS ONE, 2023 Green agriculture can minimize the negative impact of agriculture on the environment. As countries around the world strongly advocate green production and green life style, not only is consumers' awareness about green consumption rising, but the demand ...
Hui Yang, Pengpeng Zhang, Haijiao Liu
doaj +1 more source
E-Jurnal Manajemen, 2021 Keputusan pembelian adalah kegiatan yang secara langsung dalam menentukan produk yang akan dibeli berdasarkan value atau nilai dari beberapa produk. Green marketing merupakan salah satu cara menambah value produk sekaligus menjaga kelestarian lingkungan.
M Ega Nandaika, Ni Nyoman Rsi Respati
doaj +1 more source
E-Jurnal Manajemen, 2021 Munculnya isu pencemaran lingkungan menuntut masyarakat menjadi semakin pandai menentukan pilihannya dalam mengonsumsi produk-produk yang aman terhadap lingkungan.
Yolanda Averina Rayon +1 more
doaj +1 more source
Habitat, 2020 Starbucks is a company applied to go green and concerned in the environment. Moreover, it is supported by the policy regarding the plastic cups minimalization and recycled materials used in Starbucks outlets.
Livia Windiana +3 more
doaj +1 more source
Pengaruh Green Marketing, Green Brand Image, dan Green Trust Terhadap Purchase Decision
Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023 Purchase decision is an important stage in consumers as at this time they actually make purchases or not. Therefore, this stage is also crucial for companies, urging them to create competitive differentiations creating intentions among the consumers to choose products with added values.
Aisa Azzahra Suherman +1 more
openaire +1 more source
Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns [PDF]
, 2020 This study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST).
Mercadé Melé, Pere +2 more
core +3 more sources