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Effect of Green Brand Packaging on Green Brand Image: Mediating Role of Green Brand Association and Green Brand Advertising in the Context of Green Apparel Brand

Journal of Policy Research, 2023
The notion of green brand packaging in Pakistani textile brands remains very inadequate. Therefore, using the stimulus organism response model (SOR) as a basis, this research examines the influence of green brand packaging on green brand image for the Pakistani clothing sector and determines the mediated role of green brand advertising and green brand ...
Saif Ur Rehman, Sulaman Hafeez Siddique
openaire   +1 more source

PERAN MEDIASI BRAND IMAGE PADA PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY (Studi Kasus Pada Pelanggan Starbucks Di Kota Denpasar)

E-Jurnal Manajemen, 2021
Perusahaan yang memproduksi produknya dengan isu environmentally friendly memiliki brand imgae yang lebih baik karena perusahaan dianggap peduli pada kelestarian lingkungan hidup.
Ida Bagus Rai Keniten Adnyana, I Wayan Santika   +1 more
doaj   +1 more source

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

Jurnal Aplikasi Manajemen, 2021
This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
doaj   +1 more source

Pengaruh Green Marketing, Green Perceived Value, Dan Green Brand Image Terhadap Purchase Intention

Jurnal Manajemen Pemasaran dan Perilaku Konsumen
This research was conducted to focus on the effects of green marketing, Green perceived value, and green brand image on the purchase intention of H&M consumers in Gresik Regency. The effects to be examined in this study are both the direct and indirect effects of the independent variables on the dependent variable.
Safrida Kusdwi Zahra, Fatchur Rohman
openaire   +2 more sources

Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua

Jurnal Samudra Ekonomi dan Bisnis, 2023
The study analyzes how green brand image, green brand trust, green brand awareness and green brand satisfaction affect consumer purchase intentions for Aqua brand mineral water products in Boyolali, Central Java. This causal research uses 100 consumers as respondents.
Rahmadhani, Annisa Vivit, Widodo, Arry
openaire   +2 more sources

Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire?

Jurnal Aplikasi Bisnis dan Manajemen, 2022
The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards ...
Pepey Riawati Kurnia, Livia Narda, Rike Penta Sitio   +2 more
doaj   +1 more source

How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision? [PDF]

E3S Web of Conferences, 2021
The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and ...
Fatmawati Indah, Alikhwan Muhammad Athar
doaj   +1 more source

Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware

Journal of Management and Business Review, 2021
The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green ...
Genoveva Genoveva, Wulan Berliana
doaj   +1 more source

MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN

Matrik, 2018
Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh
Gede Suparna, Ni Wayan Ekawati, I Gusti Agung Ketut Gede Suasana, Anak Agung Ayu Sriathi   +3 more
doaj   +1 more source

From cleaner production to green competitive advantage: evidence from Egypt

Entrepreneurship and Sustainability Issues, 2023
The study investigates the green competitive advantage in the Egyptian business environment. A qualitative analysis used primary data from the first quarter of 2023. It allowed us to answer the questions that tackle the motives of cleaner production, the
Shereen Aly Hussien Aly Abdou
doaj   +1 more source