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Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]

Decision Science Letters
This study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
doaj   +1 more source

To what extent does self-image affect brand preference when shopping for fast moving consumer goods (FMCG's)?: a study of the yellow fats category. [PDF]

There has been a great deal of research investigating the affect of self-image on brand preference. While previous research has found that self-image does affect brand preference, much of this research has focused on high value and high involvement ...
Tocock, Joanna L
core   +8 more sources

TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]

Journal of Applied Structural Equation Modeling
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey, Ruturaj Baber, Zericho R. Marak   +2 more
doaj   +1 more source

Green Brand Image and Green Brand Equity: Testing Mediating Role of Green Customer Satisfaction for Banks in Pakistan

Pakistan Journal of Humanities and Social Sciences, 2023
Development of green image is becoming more and more important for corporate organizations around the globe. Banks provide finances to the corporations, and in this role they are in a position to enforce sustainable practices on their clients. In this regard, a green bank not only adopts environmental friendly processes, but also requires from its ...
Muhammad Sarfraz Khan, Naveed ul Hassan, Rashid Ali Aslam   +2 more
openaire   +1 more source

Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]

, 2005
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A., Torres Lacomba, Anna   +1 more
core   +1 more source

Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value

SHS Web of Conferences, 2015
This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust), green perceived value and customer’s intention to use green products.
Doszhanov Aibek, Ahmad Zainal Ariffin
doaj   +1 more source

Green Awareness, Brand Image dan Niat Pembelian

Jurnal Ekonomi Modernisasi, 2017
The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation.
Doni Purnama Alamsyah, Dian Hadiyanti
doaj   +1 more source

Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction

Cogent Business & Management
Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and ...
Phillip Dangaiso
doaj   +1 more source

Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua

Jurnal Samudra Ekonomi dan Bisnis, 2023
The study analyzes how green brand image, green brand trust, green brand awareness and green brand satisfaction affect consumer purchase intentions for Aqua brand mineral water products in Boyolali, Central Java. This causal research uses 100 consumers as respondents.
Rahmadhani, Annisa Vivit, Widodo, Arry
openaire   +2 more sources

IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)

Jurnal Manajemen, 2017
Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.
Rina Astini
doaj   +1 more source