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Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]
Decision Science LettersThis study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
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Pakistan Journal of Humanities and Social Sciences, 2023 Development of green image is becoming more and more important for corporate organizations around the globe. Banks provide finances to the corporations, and in this role they are in a position to enforce sustainable practices on their clients. In this regard, a green bank not only adopts environmental friendly processes, but also requires from its ...
Muhammad Sarfraz Khan +2 more
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The effects of green brand image on brand loyalty: The case of mainstream fast food brands
Business Strategy and the Environment, 2023 Abstract While a number of studies have explored consumer attitudes and behaviors towards green brands, the importance of green brand image for mainstream brands is less well understood. This study seeks to explore if the green image of mainstream fast food brands influences consumer loyalty and how their attitudes towards and ...
Watson, Anna +2 more
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SHS Web of Conferences, 2015 This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust), green perceived value and customer’s intention to use green products.
Doszhanov Aibek, Ahmad Zainal Ariffin
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Green Awareness, Brand Image dan Niat Pembelian
Jurnal Ekonomi Modernisasi, 2017 The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation.
Doni Purnama Alamsyah, Dian Hadiyanti
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Jurnal Samudra Ekonomi dan Bisnis, 2023 The study analyzes how green brand image, green brand trust, green brand awareness and green brand satisfaction affect consumer purchase intentions for Aqua brand mineral water products in Boyolali, Central Java. This causal research uses 100 consumers as respondents.
Rahmadhani, Annisa Vivit, Widodo, Arry
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Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction
Cogent Business & ManagementPropositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and ...
Phillip Dangaiso
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Jurnal Manajemen, 2017 Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.
Rina Astini
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Behavioral SciencesConsumer loyalty has become crucial in the sustainable fashion market for continued growth and sustainable competitive advantage. Building upon the theory of loyalty and the Stimulus–Organism–Response (S-O-R) framework, this study investigates how green ...
Ganesh Dash
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Jurnal Manajemen & Agribisnis, 2022 This study aims to answer two main objectives. The first is to answer the current eco-label, green marketing mix, and brand image of AQUA Life, and the Second is to answer how eco-label awareness, green marketing mix, and brand image influence consumer ...
Nabilla Shafira +2 more
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