Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire?
Jurnal Aplikasi Bisnis dan Manajemen, 2022 The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards ...
Pepey Riawati Kurnia +2 more
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How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision? [PDF]
E3S Web of Conferences, 2021 The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and ...
Fatmawati Indah, Alikhwan Muhammad Athar
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Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware
Journal of Management and Business Review, 2021 The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green ...
Genoveva Genoveva, Wulan Berliana
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From cleaner production to green competitive advantage: evidence from Egypt
Entrepreneurship and Sustainability Issues, 2023 The study investigates the green competitive advantage in the Egyptian business environment. A qualitative analysis used primary data from the first quarter of 2023. It allowed us to answer the questions that tackle the motives of cleaner production, the
Shereen Aly Hussien Aly Abdou
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MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN
Matrik, 2018 Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh
Gede Suparna +3 more
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Factors affecting purchase decision by applying green marketing campaign
Journal of Business & Banking, 2022 This study aims to determine the effect of green brand image, green price, and brand prestige on purchasing decisions for AQUA Returnable Glass Bottle products.
Ida Ayu Iswari Pidada +2 more
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Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [PDF]
مدیریت بازرگانی, 2014 The purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of Sanandaj.
Reza Shafei +2 more
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PLoS ONE, 2023 Green agriculture can minimize the negative impact of agriculture on the environment. As countries around the world strongly advocate green production and green life style, not only is consumers' awareness about green consumption rising, but the demand ...
Hui Yang, Pengpeng Zhang, Haijiao Liu
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Habitat, 2020 Starbucks is a company applied to go green and concerned in the environment. Moreover, it is supported by the policy regarding the plastic cups minimalization and recycled materials used in Starbucks outlets.
Livia Windiana +3 more
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TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]
Journal of Applied Structural Equation ModelingThe present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey +2 more
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