Results 11 to 20 of about 481,657 (330)

The Relationship Between Green Advertising Receptivity, Green Brand Image, Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

SAGE Open
Environmental protection is a priority for countries that want to reduce the impact of global warming. Numerous companies strive to create a positive image and are committed to delivering supplementary environmental benefits.
Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong   +2 more
doaj   +3 more sources

TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]

Journal of Applied Structural Equation Modeling
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey, Ruturaj Baber, Zericho R. Marak   +2 more
doaj   +2 more sources

Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]

Decision Science Letters
This study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
doaj   +2 more sources

Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust

Value : Jurnal Manajemen dan Akuntansi
In an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business. It is important for companies to adopt sustainable and environmentally friendly business practices.
Graciella Levina Ariadi, Piji Pakarti, Mahmud Mahmud, Suhita Whini Setyahuni   +3 more
openaire   +3 more sources

PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION: PERAN MEDIASI GREEN BRAND IMAGE DAN GREEN BRAND TRUST

Media Riset Bisnis & Manajemen
Studi ini bertujuan untuk menganalisis peran green brand image dan green brand trust sebagai variabel mediasi atas pengaruh green marketing terhadap purchase intention.  Data diperoleh dengan menyebarkan kuesioner melalui online via google form dan secara offline dengan wawancara langsung.
Dyah Astarini, Ina Oktaviana Matusin, Luki Adiati Pratomo, Mutia Anindit, Anisah Z Amaliah, Dewi Anggraeni   +5 more
openaire   +2 more sources

Analysis of Green Brand Image on Green Brand Equity With Green Trust, Green Satisfaction, And Green Perceived Value As Mediation

Dinasti International Journal of Economics, Finance & Accounting
People are starting to recognize that using green products daily is a crucial step in solving the global environmental crisis. The concept behind green marketing is to develop green brands and green products. This study investigates the influence of green brand image on green brand equity.
Wadyatenti, M. A. Diva Vilaningrum, Pranatasari, Fransisca Desiana   +1 more
openaire   +2 more sources

Building Green Brand Advocacy: Examining the Effect of Green Brand Image and Green Perceived Value on Green Brand Evangelism through Green Trust Mediation

MARGINAL JOURNAL OF MANAGEMENT ACCOUNTING GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES
Environmental awareness has influenced consumer behavior, particularly in choosing eco-friendly products. The Body Shop, known for its commitment to sustainability, stands out for its Green Brand Image and Green Perceived Value. This study aims to examine the impact of green brand image and green perceived value on green brand evangelism, with green ...
Marsha Adilla Rahmani, Mahir Pradana, Arry Widodo   +2 more
openaire   +2 more sources

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

مجلة البحوث المالية والتجارية
Due to growing awareness towards the issues of environment and consumers need for friendly goods with environment, firms are changing their management to green brand equity. The majority of the prior researches on green marketing, green brand initiative and social economy have been applied in developed economies. Thus, this study tries to cover the gap
تامر سيد كامل خليفة, سهى عبدالمنعم شلبي, غادة محمد عفيفي   +2 more
openaire   +3 more sources

Pengaruh Green Creativity terhadap Green Competitive Advantage dengan Mediasi Green Brand Image

Reviu Akuntansi, Manajemen, dan Bisnis
Purpose: This study explores the influence of green creativity on green competitive advantage in Surabaya's logistics industry, with green brand image as a mediator. With Indonesia's logistics sector facing urgent environmental challenges, sustainable innovations, and enhance a company’s eco-friendly image. Methodology: A quantitative approach was used.
Muchammad Zuhri Ramadhani Abanan, Ikhtiara Kaideni Isharina   +1 more
openaire   +2 more sources

Building green brand relations: the role of green brand image as significant driver

International Journal of Environment, Workplace and Employment, 2016
Khalid Hussain
exaly   +2 more sources