Understanding green loyalty: A literature review based on bibliometric-content analysis [PDF]
Heliyon, 2023 Green loyalty is a crucial factor that influences consumers' purchase intentions and is essential for the sustainable development of ecological environments.
Na Zhang +3 more
doaj +5 more sources
Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust
Value: Jurnal Manajemen dan AkuntansiIn an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business.
Graciella Levina Ariadi +3 more
doaj +3 more sources
Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context [PDF]
Business Strategy and the Environment, 2021 AbstractMany companies have developed a green marketing strategy, aimed at promoting and selling green environmental products. While the majority of articles on this topic report on studies in a business‐to‐consumer setting, this research focusses on the impact of green marketing strategies on the satisfaction and loyalty of professional buyers in a ...
Cees J Gelderman +2 more
exaly +4 more sources
The linkage between green banking practices and green loyalty: A customer perspective [PDF]
Banks and Bank Systems, 2022 The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank
Deepthi S. Pawar, Jothi Munuswamy
doaj +3 more sources
TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]
Journal of Applied Structural Equation ModelingThe present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey +2 more
doaj +2 more sources
Green Loyalty? Unveiling Consumer Preferences in Sustainable Temporary Loyalty Programs
Cleaner and Responsible ConsumptionAlmost every food retailer offers them – temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the sustainability of TLPs offered by retailers.
C. Krampe, A. Groot, William Hurst
semanticscholar +4 more sources
Journal of Service Theory and Practice, 2023 PurposeGiven the controversial nature of the effectiveness of loyalty programs (LPs), this paper examines the effect of a new type of LP, namely green LPs, on consumers' perceived value of LPs.
Michaël Flacandji +2 more
semanticscholar +5 more sources
Impact of Green Banking Practices in Enhancing Customer Loyalty: Insights from Banking Sector Customers [PDF]
Financial Markets, Institutions and RisksGreen banking practices have emerged as a pivotal strategy in fostering sustainability within the financial sector. This study examines the influence of green banking practices on customer loyalty in Nepal's banking industry, emphasizing key determinants
Gyan Mani Adhikari +3 more
doaj +2 more sources
Green Loyalty – Empirical Experience from a Systematic Literature Review
Jurnal Ilmu Sosial dan HumanioraOur research aims to analyze the factors determining green loyalty based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement.
I Made Surya Prayoga +3 more
doaj +2 more sources
THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY [PDF]
Geo Journal of Tourism and Geosites, 2020 The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey.
Sinan ÇAVUSOGLU +3 more
doaj +2 more sources