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Understanding green loyalty: A literature review based on bibliometric-content analysis [PDF]
Heliyon, 2023 Green loyalty is a crucial factor that influences consumers' purchase intentions and is essential for the sustainable development of ecological environments.
Na Zhang +3 more
doaj +4 more sources
THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY [PDF]
Geo Journal of Tourism and Geosites, 2020 The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey.
Sinan ÇAVUSOGLU +3 more
doaj +2 more sources
MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE
Ekonomi dan BisnisIn this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract ...
Nanto Purnomo
doaj +3 more sources
Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust
Value: Jurnal Manajemen dan AkuntansiIn an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business.
Graciella Levina Ariadi +3 more
doaj +2 more sources
The linkage between green banking practices and green loyalty: A customer perspective [PDF]
Banks and Bank Systems, 2022 The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank
Deepthi S. Pawar, Jothi Munuswamy
doaj +2 more sources
Corporate social Responsibility's impact on passenger loyalty and satisfaction in the Chinese airport industry: The moderating role of green HRM [PDF]
HeliyonCorporate social responsibility has been extensively discussed and linked to the firm performance by the researchers. However, a significant research gap remains unexplored and that is measuring the association between corporate social responsibility ...
Chenxing Wang +6 more
doaj +2 more sources
E-Jurnal Manajemen, 2021 Perusahaan yang memproduksi produknya dengan isu environmentally friendly memiliki brand imgae yang lebih baik karena perusahaan dianggap peduli pada kelestarian lingkungan hidup.
Ida Bagus Rai Keniten Adnyana +1 more
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Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns [PDF]
, 2020 This study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST).
Mercadé Melé, Pere +2 more
core +3 more sources
Frontiers in Psychology, 2022 Studies have found that green practices can help organization create unique competitive advantages, such as enhancing the brand value. However, in the existing research, people did not know much about the exhibition audiences’ perceptions of green ...
Pengshe Jia, Ying Tang, Yunqian Du
doaj +1 more source
From green marketing to brand loyalty
International research journal of management, IT and social sciences, 2022 Currently, many companies have implemented green marketing activities in their various activities as part of their social awareness and they are required to reach consumers with green marketing messages in an effort to increase brand loyalty and raise environmentally friendly issues. Starbucks is one of the global companies that implement this.
I Gusti Ketut Gede +4 more
openaire +1 more source