Analysis Of Green Marketing Tourism Village-Based Tourism Green Satisfaction Towards Green Loyalty
International Journal of Management, Economic and Accounting, 2023 This research was carried out in the village tourism Kota Pari Serdang Bedagai where this study was conducted to determine how the influence of the service marketing mix consists of Green Products (X1), Green Price (X2), Green Promotion (X3), Green Place (X4) and green satisfaction (Z) as mediated variable and green loyalty (Y).
null Elfitra Desy Surya +1 more
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HOW GREEN PERFORMANCE STIMULATES TOURIST LOYALTY? EXAMINING THE ROLE OF RELATIONSHIP QUALITY IN VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2021 The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality.
Anh Tuan PHAM +7 more
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Impact of Green Banking Practices in Enhancing Customer Loyalty: Insights from Banking Sector Customers [PDF]
Financial Markets, Institutions and RisksGreen banking practices have emerged as a pivotal strategy in fostering sustainability within the financial sector. This study examines the influence of green banking practices on customer loyalty in Nepal's banking industry, emphasizing key determinants
Gyan Mani Adhikari +3 more
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TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]
Journal of Applied Structural Equation ModelingThe present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey +2 more
doaj +1 more source
Analisis Ekuitas Merek Minuman Teh Hijau dalam Kemasan Siap Minum Nu Green Tea terhadap Frestea Green dan Joytea Green di Kota Bengkulu [PDF]
, 2013 The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.
Sartika, B. (Burenida)
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Agro-sphere determinants of green branding: eco-consumption, loyalty, and price premium
Humanities & Social Sciences Communications, 2022 This research is devoted to the determinants of green branding in the agro-sphere. The existence of competition between regular and green brands in the agricultural sector has necessitated the determination of the degree of influence of green branding on
Yuriy Danko, Olena Nifatova
doaj +1 more source
The Impact of Green Packaging on Vietnamese Students' Green Purchase Intention: Driving Environmental Sustainability in Digital Commerce [PDF]
E3S Web of ConferencesThis study explores the impact of green packaging on green purchase intention among Vietnamese students in online shopping settings, applying the Stimulus-Organism-Response Theory.
Cam-Tu Tran Hoang, Nhat-Phuong Vu
doaj +1 more source
PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND IMAGE
E-Jurnal Manajemen, 2018 Tujuan dalam penelitian ini adalah untuk mengetahui peran brand image mernediasi pengaruh green marketing terhadap brand loyalty air minum dalam kemasan Aqua. Penelitian ini dilakukan pada 100 orang mahasiswa Fakultas Ekonomi Universitas
Gizel Gynalda Kartono +1 more
doaj +1 more source
PERAN GREEN TRUST DAN GREEN SATISFACTION MEMEDIASI HUBUNGAN GREEN IMAGE DENGAN GREEN LOYALTY
E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2018 Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the
I Putu Gde Sukaatmadja +1 more
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Compulsory loyalty? Accountability, citizenship and the BBC [PDF]
, 2007 Este artigo localiza os debates contemporâneos sobre governança e accountability de serviços públicos de televisão e radiodifusão no contexto dos debates no Reino Unido sobre a renovação do Canal BBC.
Collins, Richard
core +3 more sources