Results 11 to 20 of about 1,906,451 (290)

Green banking awareness and its association with green attitude, green trust, and green loyalty

Journal of Sustainable Finance & Investment
The lack of consumer awareness regarding Green Banking Practices (GBP) poses a challenge for banks aiming to benefit from them and for sustainable development.
V. Rocha, Cristina Viegas, Manuela Guerreiro, Thiago Wendt Viola, B. Kluwe-Schiavon   +4 more
semanticscholar   +3 more sources

An Adaptation of the Quality–Loyalty Model to Study Green Consumer Loyalty

Sustainability
This research proposes an adaptation of the quality–loyalty model in which affective commitment is integrated as a key factor in the proposed framework. The study presented a comprehensive framework encompassing 11 hypotheses formulated from an extensive
T. Tran, Tuan Le-Anh
semanticscholar   +2 more sources

Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences [PDF]

Journal of Consumer Behaviour
Loyalty programmes (LPs, thereafter) can restrict customers' actions where they require customers to undertake specific activities (i.e., LP efforts) to collect reward points.
Jingxi Huang, A. Daryanto, M. K. Hogg, Didier Soopramanien   +3 more
semanticscholar   +2 more sources

Youths’ word-of-mouth in a developing country: roles of green promotion and green brand loyalty

Business, Management and Economics Engineering
Purpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth.
Than Hai Phan, Ngoc Diep Nguyen, Hai Giang Ha, Mai Trang Le, Phuong Anh Vu, Hai Anh Doan   +5 more
doaj   +3 more sources

From corporate responsibility to green loyalty: How CSR initiatives shape sustainable choices among banking consumers in China

Acta Psychologica
Climate change and environmental degradation demand sustainable corporate responses. In the Chinese banking sector, CSR is increasingly recognized as a driver of green customer loyalty.
Xiao Han, Sarminah Samad, Wansoo Kim, Feiqiong Wei   +3 more
doaj   +2 more sources

GREEN PERCEIVED VALUE, GREEN SATISFACTION, GREEN TRUST TOWARDS UNILEVER CONSUMER GREEN LOYALTY

Strategic Management Business Journal
Research background: The current consumption model tends to be irresponsible. Consumers do not have sufficient knowledge regarding environmental impacts, including waste management.
S. Wardani, Kusuma Ratnawati
semanticscholar   +2 more sources

PENGARUH GREEN TRUST DAN GREEN CORPORATE IMAGE TERHADAP GREEN LOYALTY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL INTERVENING.

Ekonomi dan Bisnis
Konsep green marketing saat ini digunakan sebagai trust issue oleh perusahaan dalam rangka strategi marketing untuk menarik minat pelanggan. Salah satu bentuk green corporate image yang dapat dijadikan contoh yakni kegiatan green marketing yang dilakukan
Nanto Purnomo
semanticscholar   +2 more sources

Peningkatan Green Loyalty Melalui Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction

Jurnal Manajemen STIE Muhammadiyah Palopo
Tujuan penelitian ini adalah untuk menganalisis hubungan antara Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction terhadap Green Loyalty terhadap produk ramah lingkungan, khususnya dalam industri air kemasan. Penelitian 
Dirwan Dirwan, Fitriani Latief, Muhammad Faathir Ghazwan   +2 more
semanticscholar   +2 more sources

From green marketing to brand loyalty

International research journal of management, IT and social sciences, 2022
Currently, many companies have implemented green marketing activities in their various activities as part of their social awareness and they are required to reach consumers with green marketing messages in an effort to increase brand loyalty and raise environmentally friendly issues. Starbucks is one of the global companies that implement this.
I Gusti Ketut Gede, Ni Ketut Lasmini, Ni Luh Putu Inten Rumini, Ni Luh Made Wijayati, Ni Ketut Narti   +4 more
openaire   +1 more source

How is the value of the exhibition brand in the eyes of the audience? Based on the perspective of green practice

Frontiers in Psychology, 2022
Studies have found that green practices can help organization create unique competitive advantages, such as enhancing the brand value. However, in the existing research, people did not know much about the exhibition audiences’ perceptions of green ...
Pengshe Jia, Ying Tang, Yunqian Du
doaj   +1 more source