Results 31 to 40 of about 1,906,451 (290)

Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]

Decision Science Letters
This study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
doaj   +1 more source

What drives participation in green loyalty programmes? Examining reactance, guilt and staff attractiveness

International Journal of Contemporary Hospitality Management
Purpose This study aims to address the challenge of encouraging customers to join hotels’ green loyalty programmes (LPs) by examining the impact on customers’ decisions of their trait reactance, anticipated guilt and the physical attractiveness of ...
Jingxi Huang, A. Daryanto, M. K. Hogg, J. Chan   +3 more
semanticscholar   +1 more source

Sustainability-Driven Customer Loyalty in Luxury Hotels: The Role of Green Experiential Value and Green Customer Delight

Tourism and Hospitality
Service encounters have long been viewed as determinants of hotel guest loyalty, yet excellent service does not always translate into repeat patronage. This study examines how green service encounters shape guest loyalty in green-certified luxury hotels ...
Tommy Hendro Trisdiarto, Diena Mutiara Lemy, Ferdi Antonio   +2 more
doaj   +1 more source

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

Frontiers in Psychology, 2022
The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality,
Zhai Lili, Abdullah Al Mamun, Naeem Hayat, Anas A. Salamah, Qing Yang, Mohd Helmi Ali   +5 more
doaj   +1 more source

The effect of customer satisfaction, green switching costs and alternative attractiveness on customer loyalty to green products in Viet Nam

CTU Journal of Innovation and Sustainable Development
This study evaluates the impact of green switching costs on loyalty to green products in Viet Nam. The study surveyed 960 consumers who have been using green products in Viet Nam.
Sang Tang My
doaj   +1 more source

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

SAGE Open, 2020
This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s ...
Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, Tariq Waheed   +4 more
doaj   +1 more source

Enhancing green loyalty in 3-star hotels in Surabaya: The role of green image, green marketing, and the mediation of green satisfaction and green trust

Edelweiss Applied Science and Technology
The increasing awareness of environmental issues has led to the adoption of eco-friendly products and services, prompting hotels to implement the Green Hotel concept.
I.G.N. Andhika Mahendra, Ujianto Ujianto, Abdul Halik   +2 more
semanticscholar   +1 more source

Investigating the effect of different green marketing on brand loyalty [PDF]

Management Science Letters, 2013
Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only ...
Naser Azad, Seyed Mohsen Mahmoudzadeh, Seyed Shahab Mousavi, Elham Agha Alikhani, Saba Kamali   +4 more
doaj   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Green satisfaction as a bridge to improved green customer loyalty

Journal of Business and Information Systems (e-ISSN: 2685-2543)
This study aims to examine the impact of green product quality, green brand image, green satisfaction, and green trust on green consumer loyalty. It also investigates the mediating role of green satisfaction in the relationship between green product quality, brand image, trust, and consumer loyalty.
Sri Rahayu, Setiyawami Setiyawami, Marjuki Marjuki, Silfi Fitriani, Hanafi Hajar Rahmawati, Dina Nursya Anjani   +5 more
openaire   +1 more source