Results 21 to 30 of about 1,906,451 (290)
Green Loyalty as a Function of Consumer Behavior
International Journal of Finance, Insurance and Risk Management, 2019 Purpose: One indication of marketing success is marked by changes in consumer behavior. This research proposes structures to further explore whether altruistic and biospheric behaviour as a form of value orientation (values orientation) can affect green functional benefit and green satisfaction to form green loyalty.
null Erna +3 more
openaire +2 more sources
Agro-sphere determinants of green branding: eco-consumption, loyalty, and price premium
Humanities & Social Sciences Communications, 2022 This research is devoted to the determinants of green branding in the agro-sphere. The existence of competition between regular and green brands in the agricultural sector has necessitated the determination of the degree of influence of green branding on
Yuriy Danko, Olena Nifatova
doaj +1 more source
HOW GREEN PERFORMANCE STIMULATES TOURIST LOYALTY? EXAMINING THE ROLE OF RELATIONSHIP QUALITY IN VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2021 The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality.
Anh Tuan PHAM +7 more
doaj +1 more source
The Impact of Green Packaging on Vietnamese Students' Green Purchase Intention: Driving Environmental Sustainability in Digital Commerce [PDF]
E3S Web of ConferencesThis study explores the impact of green packaging on green purchase intention among Vietnamese students in online shopping settings, applying the Stimulus-Organism-Response Theory.
Cam-Tu Tran Hoang, Nhat-Phuong Vu
doaj +1 more source
Journal of Consumer Studies and Applied Marketing, 2023 In recent decades, the global emphasis on ecological sustainability and green marketing has revolutionized consumer preferences and behaviour. As businesses strive to meet the growing demand for eco-friendly products and services, understanding and ...
Journey Firdausy Arasyi +1 more
semanticscholar +1 more source
Analysis Of Green Marketing Tourism Village-Based Tourism Green Satisfaction Towards Green Loyalty
International Journal of Management, Economic and Accounting, 2023 This research was carried out in the village tourism Kota Pari Serdang Bedagai where this study was conducted to determine how the influence of the service marketing mix consists of Green Products (X1), Green Price (X2), Green Promotion (X3), Green Place
Elfitra Desy Surya, Firman Ario
semanticscholar +1 more source
Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
doaj +1 more source
A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt [PDF]
المجلة العلمية للاقتصاد والتجارة, 2022 The purpose of this study is to test a proposed model of the impact of green brand image on green loyalty mediated by green trust and green satisfaction and how demographics moderates these relationships.
Doaa Ayoub, Madiha Metawie
doaj +1 more source
IEEE Access, 2020 Since financing issues of research and development (R&D) directly determine the success of green supply chain initiatives, the choice of funding mechanisms becomes key for green supply chain participants.
Weimin Ma, Ranran Zhang, Zhengrong Cheng
doaj +1 more source
Behavioral SciencesConsumer loyalty has become crucial in the sustainable fashion market for continued growth and sustainable competitive advantage. Building upon the theory of loyalty and the Stimulus–Organism–Response (S-O-R) framework, this study investigates how green ...
Ganesh Dash
doaj +1 more source