Results 21 to 30 of about 279,670 (299)
Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
doaj +1 more source
Sustainable Development and the Consumer: Exploring the role of Carbon Labelling in Retail Supply Chains [PDF]
, 2013 This empirical article contributes to the sustainable development debate by examining consumer responses to carbon labels within a real world context.
Fearne, Andrew +2 more
core +1 more source
Green Loyalty as a Function of Consumer Behavior
International Journal of Finance, Insurance and Risk Management, 2019 Purpose: One indication of marketing success is marked by changes in consumer behavior. This research proposes structures to further explore whether altruistic and biospheric behaviour as a form of value orientation (values orientation) can affect green functional benefit and green satisfaction to form green loyalty.
null Erna +3 more
openaire +2 more sources
Tourism and HospitalityService encounters have long been viewed as determinants of hotel guest loyalty, yet excellent service does not always translate into repeat patronage. This study examines how green service encounters shape guest loyalty in green-certified luxury hotels ...
Tommy Hendro Trisdiarto +2 more
doaj +1 more source
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Frontiers in Psychology, 2022 The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality,
Zhai Lili +5 more
doaj +1 more source
CTU Journal of Innovation and Sustainable DevelopmentThis study evaluates the impact of green switching costs on loyalty to green products in Viet Nam. The study surveyed 960 consumers who have been using green products in Viet Nam.
Sang Tang My
doaj +1 more source
Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image [PDF]
Decision Science LettersThis study investigated the impact of corporate social responsibility, green advertising receptivity, and green marketing on green brand image and customer loyalty in the Vietnamese food industry, focusing on the mediating role of green brand image.
Nhinh Thi Tran, Thi Le Hang Nguyen
doaj +1 more source
Environmental Sustainability and the Hospitality Customer Experience: A Study in Tourist Accommodation [PDF]
, 2019 Academic research on sustainability in the hospitality industry is scarce and fragmented, and requires a general structure to lend coherence to its approach.
ESTRADA, MARTA +3 more
core +2 more sources
IEEE Access, 2020 Since financing issues of research and development (R&D) directly determine the success of green supply chain initiatives, the choice of funding mechanisms becomes key for green supply chain participants.
Weimin Ma, Ranran Zhang, Zhengrong Cheng
doaj +1 more source
Youths’ word-of-mouth in a developing country: roles of green promotion and green brand loyalty
Business, Management and Economics EngineeringPurpose – This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth.
Than Hai Phan +5 more
doaj +1 more source