Results 11 to 20 of about 2,664,104 (296)

Re-examining the New "Greeneration" behaviors: How Does the Sequential Mediation role of Green Word of Mouth and Green Trust affect Green Purchase Intention among Generation Z?

open access: yesJurnal Manajemen Teori dan Terapan
Objective: This study explores whether and how the Z generation's perspective toward greenwashing perceptions influences their green purchasing intentions through the underlying green trust and green word of mouth.
Rahmawati   +3 more
doaj   +2 more sources

Green banking awareness and its association with green attitude, green trust, and green loyalty

open access: yesJournal of Sustainable Finance & Investment
The lack of consumer awareness regarding Green Banking Practices (GBP) poses a challenge for banks aiming to benefit from them and for sustainable development.
V. Rocha   +4 more
semanticscholar   +3 more sources

The Effect of Green Attribute on Green Trust: A Self-Congruence Theory

open access: yesBinus Business Review
The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green products.
Friska Mastarida, Rini Setiawati
semanticscholar   +3 more sources

Understanding Teacher Learning About HyperDocs Through the Lens of Professional Learning Networks

open access: yesIssues and Trends in Learning Technologies, 2023
Despite indications of significant HyperDoc use, little is known regarding how educators discover and learn about HyperDocs as instructional tools. HyperDocs are interactive digital lesson plans that facilitate students’ exploration of curated sets of ...
Jeffrey Carpenter   +2 more
doaj   +2 more sources

Investigating green brand equity and its driving forces [PDF]

open access: yesManagement Science Letters, 2020
Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
doaj   +1 more source

A rising trend in eco-friendly products: A health-conscious approach to green buying

open access: yesHeliyon, 2023
This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green ...
Linh Nguyen Tran Cam
doaj   +1 more source

Impact of Community Trust on Residents Perceptions of Green Governance Performance: Evidence from Chengdu [PDF]

open access: yesE3S Web of Conferences, 2023
Green is the underlying requirement for China’s high-quality development. The extent to which residents perceive the performance of green governance is related to the formation of a green governance community and the achievement of green value objectives.
Miao Sailiu, Ku Yaoyao, He Peipei
doaj   +1 more source

Switching Intent of Disruptive Green Products: The Roles of Comparative Economic Value and Green Trust

open access: yesFrontiers in Energy Research, 2021
This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust.
Chunpei Lin, Xiumei Lai, Chuanpeng Yu
doaj   +1 more source

A study on the influence of product environmental information transparency on online consumers’ purchasing behavior of green agricultural products

open access: yesFrontiers in Psychology, 2023
IntroductionIn 2020, the outbreak of COVID-19 has forced consumers to shift their consumption patterns online. However, the problem of online fraud in green agricultural products seriously undermines consumer trust and is detrimental to the sustainable ...
Shaoling Fu   +4 more
doaj   +1 more source

Home - About - Disclaimer - Privacy