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Pengaruh Green Marketing, Green Brand Image, dan Green Trust Terhadap Purchase Decision
Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023 Purchase decision is an important stage in consumers as at this time they actually make purchases or not. Therefore, this stage is also crucial for companies, urging them to create competitive differentiations creating intentions among the consumers to choose products with added values.
Aisa Azzahra Suherman +1 more
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E-Jurnal Manajemen, 2019 Green repurchase intention merupakan kecenderungan konsumen untuk melakukan pembelian kembali terhadap produk ramah lingkungan yang sama pada masa mendatang. Tujuan penelitian ini adalah untuk mengetahui pengaruh green perceived value, kepuasan konsumen,
Ni Nyoman Nuristiana Pratiwi +1 more
doaj +1 more source
The effects of customer perceived value and perceived innovation on green products [PDF]
Management Science Letters, 2021 Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust.
Alamsyah, Doni Purnama +4 more
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Frontiers in Psychology, 2023 IntroductionIn 2020, the outbreak of COVID-19 has forced consumers to shift their consumption patterns online. However, the problem of online fraud in green agricultural products seriously undermines consumer trust and is detrimental to the sustainable ...
Shaoling Fu +4 more
doaj +1 more source
Green Customer Behaviour: Impact of Green Brand Awareness to Green Trust
Journal of Physics: Conference Series, 2020 Abstract Today concern for the environment has become a very important topic, either for consumers, marketers or companies. The issue has an impact on consumer consumption patterns that lead to environmentally friendly products. Organic vegetables are environmentally friendly products that are needed by consumers, but it is still low in ...
D P Alamsyah, R Febriani
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Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan melalui Nilai, Risiko, dan Kepercayaan terhadap Produk Hijau [PDF]
, 2015 Efforts to Improve the Intention of Purchasing Eco-Friendly Products Through Value, Risk, and Trust on Green ProductsThis study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by ...
Waskito, J. (Jati)
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Jurnal Manajemen, 2017 Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.
Rina Astini
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The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust [PDF]
Management Science Letters, 2020 The study discusses the influence of greenwash on green purchase intention and explores the mediation roles of green confusion, green perceived risk and green trust.
Saeed M.Z. A. Tarabieh
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A model of green investment decision making for societal well-being
Heliyon, 2022 To ensure the sustainable development, the sustainable capital market comes into picture as companies require substantial amount to develop or implement the green initiatives. The main purpose of this study is to examine the motivational factors to trust
Kar Hoong Chan +3 more
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Exploring the Gender-Moderated Effects of Greenwashing: A Multiple Group Analysis of Mediation and Moderation Relationships [PDF]
SHS Web of ConferencesWith the rising consumer awareness of environmental issues, companies increasingly face scrutiny over claims of sustainability, giving rise to concerns about greenwashing and its impact on consumer behavior.
Rahmawati +3 more
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