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The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust [PDF]
Management Science Letters, 2020 The study discusses the influence of greenwash on green purchase intention and explores the mediation roles of green confusion, green perceived risk and green trust.
Saeed M.Z. A. Tarabieh
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Green Trust and Sustainable Purchase Intention: A Comparative Modeling Analysis Using Linear Regression and Random Forest [PDF]
E3S Web of ConferencesGreen consumption research increasingly recognizes trust as a key mechanism linking environmental marketing to sustainable purchasing behavior. However, limited empirical evidence explains whether green trust functions merely as one predictor or as the ...
Purwanto Edi +3 more
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Green Products: Green trust on Green Equity
International Journal of Current Science Research and ReviewThe aim of this research is to prove the determining factors that can strengthen the value of Sensatia Botanicals brand green products. he criteria used were respondents who had used beauty products who were at least 20 years old and lived in the city of Denpasar and a sample of 100 respondents who were measured based on the number of indicators used ...
Ida Bagus, Sanjaya +4 more
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Applied and Environmental MicrobiologyGlobally, the rise in antibiotic-resistant pathogens has underscored the urgent need for new strategies to discover antimicrobials, with emphasis on microbial producers of secondary metabolites.
Kitsa C. Uzima +3 more
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The Influence of Consumption Values on Green Purchase Intention: A Moderated Mediation of Greenwash Perceptions and Green Trust [PDF]
Pakistan Journal of Commerce and Social Sciences, 2019 Recent years have spotted a major boost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging
Syed Muhammad Minhal Raza Zaidi +4 more
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Influence of Environmental Knowledge and Green Trust on Green Purchase Behaviour
Environment-Behaviour Proceedings Journal, 2023 This study investigates the influence of environmental knowledge and green trust on green purchase intentions and behavior, and the mediating role of purchase intentions. Through questionnaire surveys and statistical analysis, the research findings reveal that environmental knowledge and green trust significantly influence green purchase intentions ...
Songyue Li +3 more
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, 2012 Purpose - The purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust. Design/methodology/approach
Chang, Ching-Hsun +1 more
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, 2013 The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of ...
Chang, Ching-Hsun +2 more
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Green Growth Is Trusted To Fix Climate Change
Clinical Oncology Research and Reports, 2020 'Greening' our current economic system can only take us so far. GTS/Shutterstock You may have missed it, but a recent report declared that the main strategy of world leaders for tackling climate change won’t work. It’s called green growth, and it’s favoured by some of the largest and most influential organisations in the world, including the United ...
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Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction
Cogent Business & ManagementPropositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and ...
Phillip Dangaiso
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