Results 51 to 60 of about 547,752 (207)

The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust

open access: yesFrontiers in Sustainable Food Systems
BackgroundIn the context of increasingly prominent global environmental issues, green consumption has gradually become an important component of sustainable development strategies.
Youyou Li, Baoshun Shan
doaj   +1 more source

Green Building, Advertising and Price Premium [PDF]

open access: yes24th Annual European Real Estate Society Conference, 2017
Empirical researches have repeatedly proven the presence of premium in green buildings around the world; however, supply of such buildings in Taiwan was sparse even though the government promoted for more than a decade. This study aims to determine whether Taiwanese green building premium is developer-induced or market-driven.
Jen-Hsu Liang   +2 more
openaire   +1 more source

Polymorph‐Specific Electronic Transduction in WO3 during Molecular Sensing

open access: yesAdvanced Materials, EarlyView.
Metal‐oxide polymorphs with similar surface chemistry can nevertheless exhibit distinct sensing properties. In γ‐ and ε‐WO3, analyte adsorption appears comparable; yet, only ε‐WO3 induces a pronounced lattice electronic perturbation that accommodates charge in sub‐conduction band minimum states.
Matteo D'Andria   +6 more
wiley   +1 more source

Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior

open access: yesBMC Psychology, 2023
This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
doaj   +1 more source

A randomised controlled trial and cost-effectiveness evaluation of 'booster' interventions to sustain increases in physical activity in middle-aged adults in deprived urban neighbourhoods [PDF]

open access: yes, 2014
Background: More evidence is needed on the potential role of 'booster' interventions in the maintenance of increases in physical activity levels after a brief intervention in relatively sedentary populations.
Breckon, Jeff   +19 more
core   +2 more sources

Nanomaterial Integration at Liquid–Liquid Interfaces for Green Catalysis

open access: yesAdvanced Materials, EarlyView.
Functional nanomaterials assembled at liquid–liquid interfaces create dual‐role platforms serving as emulsion stabilizers and catalytic sites, offering enhanced reaction kinetics with improved catalyst recovery and recyclability. This review examines design strategies, structure‐performance relationships, and industrial implementation prospects of ...
Bokgi Seo   +6 more
wiley   +1 more source

Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the U.S. Green Industry

open access: yesHortScience, 2021
Online advertising is becoming a mainstay business practice to reach firms’ customer bases. Yet, the adoption and use of online advertising in the green industry are topics that have not been adequately researched.
Ariana P. Torres   +4 more
doaj   +1 more source

Need for narrative [PDF]

open access: yes, 2018
What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they ...
Feiereisen, S.   +2 more
core   +1 more source

How green advertising receptivity shapes consumer responses to organic food: the mediating roles of brand image and brand trust

open access: yesFrontiers in Sustainable Food Systems
BackgroundIn the organic food market, green advertising is increasingly used to communicate environmental responsibility and sustainability-related value.
Junjie Zhang, Yiyu Wang, Shuya An
doaj   +1 more source

Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising [PDF]

open access: yes, 2014
This article reflects on my time as the fifth editor of the Journal of Advertising, makes observations about the evolution of scholarship in the Journal over the past decades, offers suggestions for how JA might advance in the coming years, and provides ...
Reid, Leonard N.
core   +2 more sources

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