Results 51 to 60 of about 13,975 (255)

How green advertising receptivity shapes consumer responses to organic food: the mediating roles of brand image and brand trust

open access: yesFrontiers in Sustainable Food Systems
BackgroundIn the organic food market, green advertising is increasingly used to communicate environmental responsibility and sustainability-related value.
Junjie Zhang, Yiyu Wang, Shuya An
doaj   +1 more source

Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior

open access: yesBMC Psychology, 2023
This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
doaj   +1 more source

Fabrication of TiN/TiO2 Nanotube‐Based Heterostructure for Hydrogen Sensing Applications

open access: yesAdvanced Materials Interfaces, EarlyView.
A hydrogen sensor based on titanium dioxide nanotubes coated with titanium nitride has been developed. The coating process causes a mixed titanium oxynitride layer to form, which improves the sensor performance. Sensor response R depends on the TiN thickness and is not degraded after 7 days in air.
Esme Isik   +4 more
wiley   +1 more source

How Does Self-Construal Influence Green Product Purchase in the Digital Era? The Moderating Role of Advertising Appeal

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
Advertising has become an important strategy for many enterprises to nudge consumers to buy green products and achieve sustainable development. In the context of cultural diversity, the discussion on the influence of consumers’ cultural belief variables ...
Peng Su, Qi Yao, Xian Wu
doaj   +1 more source

Rapid Room‐Temperature Ethanol Sensing in Bi2MoO6/rGO Heterostructures: Weak Adsorption‐Driven Charge Modulation

open access: yesAdvanced Materials Technologies, EarlyView.
This work establishes Bi2MoO6/rGO heterostructures as a mechanism‐guided platform for high‐performance room‐temperature ethanol gas detection by showing that modest adsorption, in conjunction with dynamic interfacial band modulation, enables rapid charge‐transfer.
Sagarika Panda   +7 more
wiley   +1 more source

The Importance of Metal‐Organic Framework Linker Atoms for CO2 Reduction: A DFT Study

open access: yesAdvanced Science, EarlyView.
Using DFT, we examine the role of linker atoms in CO2 reduction on copper‐based metal organic frameworks (Cu MOFs). Our calculations reveal that linker atoms may serve as both CO2 and H‐shuttling sites and suggest linker electrostatics as a descriptor for linker activity. ABSTRACT Although the metal within the secondary building unit of a metal‐organic
Ugochukwu Nwosu, Samira Siahrostami
wiley   +1 more source

Pengaruh Green Product dan Green Advertising Terhadap Citra Merek dan Keputusan Pembelian Air Minum Dalam Kemasan Merek AQUA

open access: yesSketsa Bisnis, 2019
English The purpose of this study was to: (1) the effect of green products on brand image of Drinking Water in AQUA Brand Packaging, (2) green advertising on brand image of Drinking Water in AQUA Brand Packaging, (3) the influence of green products ...
Muhammad Muqorrobin   +2 more
doaj   +1 more source

Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator.

open access: yesMarketing and Management of Innovations, 2020
Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process.
Hussain, S.A., Haq, M.A.U., Soomro, Y.A.
openaire   +2 more sources

Lilrb4a Suppression Reprograms Microglia to Mitigate APOE4‐Associated Amyloid Plaques and Cerebral Amyloid Angiopathy in Association With a PPAR‐Linked Pro‐Clearance State

open access: yesAdvanced Science, EarlyView.
Targeting Lilrb4a in Apolipoprotein E4 (APOE4)‐associated Alzheimer's disease (AD) reprograms microglia toward a beneficial, phagocytic state. Genetic deletion or antisense inhibition of Lilrb4a suppresses p‐SHP2/NF‐κB/STAT1 signaling, restores PPAR‐linked lipid and energy metabolism, and reduces amyloid plaque burden and cerebral amyloid angiopathy ...
Changxu Nie   +12 more
wiley   +1 more source

Sub‐Terahertz Memristor Switches Using MoS2 by Liquid–Liquid Interface Assembly

open access: yesAdvanced Science, EarlyView.
This work introduces application‐ready sub‐terahertz memristor switches fabricated from electrochemically exfoliated MoS2 nanosheets assembled at a liquid–liquid interface. The devices exhibit robust unipolar resistive switching, low insertion loss, and high isolation across 10–110 GHz.
Tomás Mingates   +15 more
wiley   +1 more source

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