Results 51 to 60 of about 18,807 (202)
Journal of Theoretical and Applied Electronic Commerce ResearchAdvertising has become an important strategy for many enterprises to nudge consumers to buy green products and achieve sustainable development. In the context of cultural diversity, the discussion on the influence of consumers’ cultural belief variables ...
Peng Su, Qi Yao, Xian Wu
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Sketsa Bisnis, 2019 English The purpose of this study was to: (1) the effect of green products on brand image of Drinking Water in AQUA Brand Packaging, (2) green advertising on brand image of Drinking Water in AQUA Brand Packaging, (3) the influence of green products ...
Muhammad Muqorrobin +2 more
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Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator.
Marketing and Management of Innovations, 2020 Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process.
Hussain, S.A., Haq, M.A.U., Soomro, Y.A.
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Advertising Media and the Green Environmental Aspect [PDF]
Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing ...
Rademaker, Claudia A.
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Binus Business Review, 2011 PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public ...
Cooky Tri Adhikara +1 more
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The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation [PDF]
This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers.
Umit Alniacik, Cengiz Yilmaz
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Southeast Asian Business ReviewThis research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable.
Raihan Wiratama, Dyah Sugandini
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Jurnal Teknologi Pertanian, 2020 Pertumbuhan industri minuman non-alcoholic ready to drink (RTD) di Indonesia kian meningkat seiring dengan perubahan gaya hidup masyarakat. Berkaitan dengan maraknya isu lingkungan akibat kegiatan industri yang tidak bertanggung jawab, beberapa ...
Endah Rahayu Lestari +3 more
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PV (Postal Vault Systems, Inc.)
, 2006 Green Flamingo Advertising is composed of the following students: Lisa Diesing, Brent Jensen, Diane Johansen, Rayn Midtlyng, Nicole Bisco, David Bancroft, Bridget Helder, Ashlee Davis, Colin Sommers, Kate Corman, Chris Byrne, Nikki Perkins, Lauren ...
Green Flamingo Advertising
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Green advertising, green brand image and green awareness for environmental products
IOP Conference Series: Materials Science and Engineering, 2018 The study aims to review the correlation of green advertising, green brand image and customer green awareness on environmentally friendly products. Experiment is conducted to 102 customers of supermarket in Bandung City who have experience on friendly products.
D P Alamsyah +4 more
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