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Frontiers in Psychology, 2022 This work has aimed to investigate the consumers’ green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia.
Xia Chen +6 more
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The impact of environmental knowledge on green purchasing intention: a higher-order model [PDF]
Scientific ReportsCurrently, environmental problems are becoming increasingly prominent, and global warming is intensifying. The promotion of green product purchases is of great significance to social sustainability.
Mulin Liu, Bei Lyu, Niyom Suwandej
doaj +2 more sources
Green product purchase intention: impact of green brands, attitude, and knowledge [PDF]
British Food Journal, 2016 Purpose The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands; and to examine the moderating effect of green brand ...
Norazah Mohd Suki
exaly +3 more sources
Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention
Journal of Management and Business Review, 2023 Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini +4 more
doaj +1 more source
Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [PDF]
مدیریت بازرگانی, 2023 Objective The current concern about food product consumption and demand for green products highlights the need to pay attention to their pricing. The main purpose of this study is to measure the impact of price tags and green labels on the purchase ...
Fateme Abedini +2 more
doaj +1 more source
The Influence of Personality Traits on Intention to Purchase Green Products
International Journal of Service Science, Management, Engineering, and Technology, 2022 Resource depletion and environmental degradation are moving society toward a hierarchical model of environmental concerns and green purchase intention. Companies and individuals have not only been awakened to these issues but also begun taking action. This study is designed to evaluate the role of personality traits on green purchases. Based on Mowen’s
Quan Minh Vu +5 more
openaire +1 more source
Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product
At-Tadbir: Jurnal Ilmiah Manajemen, 2023 This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior.
Taufik Fajar Hidayatullah, Yudi Sutarso
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ANALYSIS OF THE INFLUENCE OF CONSUMER PURCHASE INTENTIONS ON GREEN PRODUCT PURCHASE
Jurnal Ekonomi Trisakti, 2023 Dalam beberapa waktu terakhir, terjadi peningkatan jumlah produk ramah lingkungan yang beredar di Indonesia. Perusahaan-perusahaan yang menyediakan produk semacam itu melihat adanya peluang untuk memperoleh pangsa pasar di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh niat pembelian konsumen terhadap produk ramah lingkungan ...
Yoga Ferdiansyah, Luki Adiati Pratomo
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On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach
Frontiers in Psychology, 2021 This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang +2 more
doaj +1 more source
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Jurnal Aplikasi Manajemen, 2023 Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
doaj +1 more source