Results 11 to 20 of about 3,839 (263)

Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption

open access: yesFoods, 2022
The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is
Manhua Zheng, Decong Tang, Anxin Xu
doaj   +1 more source

Consumers’ Perception of Food and Agriculture Education in Farmers’ Markets in Taiwan

open access: yesFoods, 2022
Following the trend of green product consumption, farmers’ markets sell green products and have gradually developed the promotion of environmentally friendly knowledge of food and agricultural education.
Chun-Chieh Ma, Hsiao-Ping Chang
doaj   +1 more source

Pengaruh Attitude toward Green Brand dan Green Brand Knowledge terhadap Green Purchase Intention pada Generasi Milenial

open access: yesBuletin Riset Psikologi dan Kesehatan Mental, 2021
Penelitian ini bertujuan untuk mengetahui pengaruh attitude toward green product dan green brand knowledge terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 125 partisipan dengan rentang usia 21-41 tahun.
Dea Shinta Saraswati   +1 more
doaj   +1 more source

Attitude Towards Green Products And Green Purchase Intention On The Green Purchase Behavior Of Detergent Products In The City Of Bengkulu

open access: yesThe Manager Review, 2023
The aim of this research is to determine the influence of knowledge of environmentally friendly products on environmentally friendly purchasing behavior, to determine the influence of attitudes towards environmentally friendly products on environmentally friendly purchasing behavior, and to determine the influence of environmentally friendly purchasing
Neni Apriyani   +2 more
openaire   +1 more source

Cognitive-affective predictors of green purchase intentions among health workers in Nigeria [PDF]

open access: yesManagement Science Letters, 2018
Consumers’ consumption culture of the twentieth century has culminated into environmental degra-dation and its adverse consequences on health and the ecosystem.
Obinna Christian Ojiaku   +2 more
doaj   +1 more source

Green Product Purchase Intention

open access: yesJournal of Secretary and Business Administration, 2018
Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green ...
Arry Widodo, Aang Muhammad Nur Shidiq
openaire   +2 more sources

The Relationship Between Collectivism and Green Product Purchase Intention: The Role of Attitude, Subjective Norms, and Willingness to Pay A Premium

open access: yesJournal of Sustainable Marketing, 2020
Environmental degradation caused by the unsustainable consumption behavior of consumers puts a strain on the environment and is hindering sustainable development. One approach is to reduce or change consumption from traditional products to green products
Nader Al Zubaidi
doaj   +1 more source

GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE

open access: yesHumanities and Social Sciences, 2023
Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption.
Lucyna WITEK   +3 more
doaj   +1 more source

Determinants of Green Product Purchase Intention

open access: yesAsia Proceedings of Social Sciences, 2018
There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention.
Ai Chin Thoo   +5 more
openaire   +2 more sources

THE ROLE OF PRODUCT TRUST AND GREEN PRODUCT KNOWLEDGE ON GREEN PRODUCT PURCHASE INTENTION

open access: yes, 2022
Abstract In a developing country like India, conservation of land, water and animals has become a major issue. The green environment is an important environmental concern of the consumers which has resulted in the emergence of various green products. The aim of the study is to know the factors influencing green product purchase intention. Simple random
JAI KUMAR K R, Dr. G. BRINDHA
openaire   +2 more sources

Home - About - Disclaimer - Privacy